{"id":38563,"date":"2022-12-07T09:22:00","date_gmt":"2022-12-07T06:22:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=38563"},"modified":"2026-03-28T02:23:36","modified_gmt":"2026-03-27T23:23:36","slug":"the-new-maserati-com-site-is-now-online","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/the-new-maserati-com-site-is-now-online\/","title":{"rendered":"<strong>The new maserati.com site is now online<\/strong>"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\">A new era of Digital Customer Experience kicks off<br><br><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Modena, 7 December 2022<\/em>&nbsp;\u2013 Maserati is beginning a&nbsp;<strong>new era of digital customer experience<\/strong>: the&nbsp;<strong><a href=\"http:\/\/www.maserati.com\/global\/en\">www.maserati.com\/global\/en<\/a><\/strong>website is now online, with new sections and features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The website is the starting point for the development of an integrated digital experience for Maserati customers, made possible by sales support tools that result in a personalised customer journey online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maserati.com consists of three main sections: Models, Brands and Ownership.<br>The \u201c<em>Models<\/em>&#8221; section has a new layout, offering all the information there is on the range and trims.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the \u201c<em>Brand<\/em>\u201d section, the digital experience is made immersive by the area focusing on the values, history and fascinating facts about the Trident Brand. In particular, the \u201cStories of Audacity\u201d page is a veritable magazine with a live feed of the latest and greatest Maserati stories, news and events.<strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, \u201c<em>Ownership<\/em>\u201d, a content-packed section directly linked to the Maserati Owner Apps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The customer journey online has changed purchasing behaviour, especially in the luxury segment where digital services have become key elements. Maserati\u2019s response is to make digital the linchpin of the sales and ownership experience, including services such as the&nbsp;<strong>new OTO Retail project<\/strong>&nbsp;(\u2018OTO\u2019 stands for \u201conline to offline\u201d, and vice versa) and&nbsp;<strong>Maserati membership.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the coming months, the&nbsp;<strong>maserati.com\/global\/en<\/strong>&nbsp;site will continue to implement new features. With the arrival of the Folgore range, a series of support tools will also be provided for the future owners of 100% electric Maseratis.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new era of Digital Customer Experience kicks off Modena, 7 December 2022&nbsp;\u2013 Maserati is beginning a&nbsp;new era of digital customer experience: the&nbsp;www.maserati.com\/global\/enwebsite is now online, with new sections and features. The website is the starting point for the development of an integrated digital experience for Maserati customers, made possible by sales support tools that [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":38564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-38563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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