The initiative underlines the power of technology in a fun and engaging way
Choose your favorite team and let Anghami generate a unique cheer just for you, based on your music taste
Abu Dhabi, UAE \u2013 December 14, 2022: Anghami, the leading music and entertainment streaming platform in the Middle East and North Africa (MENA), is behind another regional first, having joined forces with state-of-the-art generative music platform Mubert to deliver truly bespoke songs for the region\u2019s football fans through Artificial intelligence.<\/p>\n\n\n\n
Mubert allows users to create high-quality unique soundtracks for a variety of uses such as social media, presentations or films. Mubert takes samples written by musicians and sound designers, and with the help of Artificial Intelligence (AI), arranges them into finished tracks on request.<\/p>\n\n\n\n
Now, Mubert\u2019s technology is being combined with Anghami\u2019s user data and algorithms to create thousands of unique musical football \u2018cheers\u2019 to help the region celebrate the sport\u2019s biggest event, in a fun, engaging and entertaining way.<\/p>\n\n\n\n
Mohammed Ogaily, VP Product at Anghami, says: \u201cAt Anghami, we pride ourselves on keeping ahead of the technology curve. Our growing audience across the region includes a massive amount of football fans. This, coupled with the fact that such a significant football event is being hosted in the region for the very first time, presented a great opportunity for us to try something new – to combine music, technology, and football.\u201d
The result is an incredible AI-driven in-app activation \u2013 exclusively available now across the GCC, where users pick the country they\u2019re cheering for and Anghami\u2019s technology then generates a unique song just for them, hosted on the popular platform.<\/p>\n\n\n\n
\u201cWe have generated over 170K songs, based on three sets of lyrics, three talents, and 2,000 tracks generated by AI. We match each user with a cheer for their favorite team and ensure the song fits their music taste, based on our user data,\u201d adds Ogaily.<\/p>\n\n\n\n
This project is remarkable, as this is the first time any company has generated such a volume of high-quality bespoke songs, employing AI and machine learning. Soon, Anghami will be the first platform to host over 200K songs generated by AI.<\/p>\n\n\n\n
Working closely with Mubert, the next-gen music platform, Anghami combines Mubert with its own powerful AI to generate tracks that understand the users’ taste in music, delivering unique songs that match their taste \u2013 and support their chosen football team.<\/p>\n\n\n\n
\u201cWe compliment the AI that generates the songs with our machine learning algorithms to match users with the closest genre, based on what music we know our fans listen to,\u201d adds Ogaily.<\/p>\n\n\n\n
Paul Zgordan, Head of Music and Mubert Co-founder, adds: \u201cGenerating tracks with vocals is something we have been thinking about for a long time. Voice adds liveliness to any composition and increases listeners\u2019 interest. However, with a generative approach, there are several difficulties. The vocals should fit into the groove and harmony, regardless of the genre chosen by the listener.<\/p>\n\n\n\n
So, when Anghami asked us to make a song-generation engine, we immediately agreed. This is a great opportunity to test our hypotheses and entertain fans from all over the world. Different genres are like different countries and cultures, but they are united by voice \u2014 a representation of the universal love for sports.\u201d
Get your personal football Cheer today by downloading the Anghami App here: www.anghami.com<\/p>\n","protected":false},"excerpt":{"rendered":"
The initiative underlines the power of technology in a fun and engaging wayChoose your favorite team and let Anghami generate a unique cheer just for you, based on your music tasteAbu Dhabi, UAE \u2013 December 14, 2022: Anghami, the leading music and entertainment streaming platform in the Middle East and North Africa (MENA), is behind […]<\/p>\n","protected":false},"author":10,"featured_media":38735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[442,396],"tags":[],"class_list":["post-38734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n