{"id":39976,"date":"2023-02-27T15:31:34","date_gmt":"2023-02-27T12:31:34","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=39976"},"modified":"2026-03-28T02:51:11","modified_gmt":"2026-03-27T23:51:11","slug":"second-edition-of-pepsicos-greenhouse-accelerator-program-calls-upon-saudi-startups-and-entrepreneurs","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/second-edition-of-pepsicos-greenhouse-accelerator-program-calls-upon-saudi-startups-and-entrepreneurs\/","title":{"rendered":"Second Edition of PepsiCo\u2019s Greenhouse Accelerator Program calls upon Saudi Startups and Entrepreneurs<\/strong>"},"content":{"rendered":"\n

Startups with innovations capable of advancing sustainable practices in agriculture can now apply online for a spot on the 2023 PepsiCo Greenhouse Accelerator: MENA Sustainability Edition <\/em><\/p>\n\n\n\n

Riyadh, Saudi Arabia \u2013 27 February 2023 \u2013 <\/strong>Following the success of its inaugural MENA edition, PepsiCo has announced the second regional edition of its Greenhouse Accelerator Program. The theme for the upcoming round is sustainable agricultural practices, <\/a>which is closely aligned with PepsiCo\u2019s end-to-end transformation strategy, pep+ (PepsiCo Positive) and its underlying ambitions for Positive Agriculture as well as aiding in the region\u2019s relief from food insecurity. Applications are now open to startups and entrepreneurs across the MENA region, including Saudi Arabia. <\/p>\n\n\n\n

As part of the program, PepsiCo along with subject matter experts, will offer technical and strategic mentorship to applicants participating in the program, as well as access to local and regional knowledge networks.<\/p>\n\n\n\n

\u201cWe understand the crucial role of innovation and sustainability in driving forward our pep+ strategy. With the region heavily reliant on imports, it’s essential that we support the passionate changemakers working to make a significant impact through positive agricultural practices. The private sector has an important role to play in addressing the major challenges facing the MENA region, such as food security, arid climate, scarce arable land, and limited water supply, and our goal is to lead by example. We have a significant agricultural footprint in the Kingdom which supports local suppliers and farmers, and we\u2019re committed to making our operations more sustainable and efficient in alignment with Vision 2030\u2019s sustainability goals. The Kingdom\u2019s start-up ecosystem holds a lot of promise and potential, and we\u2019re looking forward to leveraging collective strengths and finding disruptive solutions to critical sustainability challenges\u201d, said Aamer Sheikh, CEO \u2013 Middle East, PepsiCo<\/strong>.<\/em><\/p>\n\n\n\n

\"Aamer<\/a><\/figure>\n\n\n\n


Through pep+, the company is working to source crops and ingredients in ways that restore the earth and strengthen farming communities, and the Greenhouse Accelerator Program is intended to unlock innovative and disruptive agricultural solutions in partnership with purpose-driven start-ups from the region.<\/p>\n\n\n\n

Established and revenue-generating\u00a0start-ups that are developing business models related to processes, products, and\/or technologies and support the management of direct farming operations to reduce the carbon footprint in the agricultural space and enhance food security in the region are invited to\u00a0apply via the\u00a0Greenhouse Accelerator Program Website<\/a>\u00a0before the deadline of 10th<\/sup>\u00a0April 2023.\u00a0<\/p>\n\n\n\n

The participants that are chosen for the six-month program, will be challenged to demonstrate collaboration and measurable progress, based on a mutually developed action plan. They will receive support in the form of a $20,000 cash grant, one-on-one mentorship via access to experts from PepsiCo and partners, market activation and access to networks, and business opportunities. When the program ends, one winning company will be selected and awarded an additional $100,000 in funding to continue its expansion, and a potential opportunity to extend its partnership with PepsiCo to further expedite its growth.<\/p>\n\n\n\n

The first MENA edition\u2019s theme was sustainable packaging and recycling, and Saudi start-up Okeanos<\/a> was among the top 10 start-ups shortlisted for the final phase. The winner was Nadeera,<\/a> a social enterprise that leverages technology to promote waste sorting at source. Through its \u2018Yalla Return\u2019 product, Nadeera drives a trash-for-cash model, providing cash rewards based on the quantity of recyclables consumers turn in. <\/p>\n\n\n\n

In Saudi Arabia, as of 2022, PepsiCo\u2019s snacks business had achieved a 22% reduction vs 2015 baseline under the pillar of agricultural water efficiency for potatoes used in supply chain for the snacks business. Additionally, through the installation of efficient irrigation technology in the Wadi Al Dawasir region, PepsiCo in Saudi Arabia replenished 100% of the water it consumed in Riyadh in 2022. Most recently, PepsiCo also signed an agreement with the Saudi Irrigation Organization to introduce best practices in the field of irrigation and help address water sustainability challenges.<\/p>\n\n\n\n

For more information on the Greenhouse Accelerator Program or to apply, please visit:\u00a0Greenhouse Accelerator Program website<\/a>\u00a0or the\u00a0PepsiCo Positive (pep+) Middle East LinkedIn page<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Startups with innovations capable of advancing sustainable practices in agriculture can now apply online for a spot on the 2023 PepsiCo Greenhouse Accelerator: MENA Sustainability Edition  Riyadh, Saudi Arabia \u2013 27 February 2023 \u2013 Following the success of its inaugural MENA edition, PepsiCo has announced the second regional edition of its Greenhouse Accelerator Program. The theme […]<\/p>\n","protected":false},"author":13,"featured_media":39977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-39976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nPepsiCo Greenhouse Accelerator - Saudi startups | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"PepsiCo Greenhouse Accelerator opens applications for Saudi startups. 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