{"id":40268,"date":"2023-03-09T09:35:49","date_gmt":"2023-03-09T06:35:49","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=40268"},"modified":"2026-03-28T02:56:24","modified_gmt":"2026-03-27T23:56:24","slug":"dentsu-mena-helps-brands-navigate-business-transformation-from-now-to-next-at-inaugural-riyadh-event","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/dentsu-mena-helps-brands-navigate-business-transformation-from-now-to-next-at-inaugural-riyadh-event\/","title":{"rendered":"Dentsu MENA helps brands navigate business transformation from \u2018Now to Next\u2019 at inaugural Riyadh Event\u00a0<\/strong>"},"content":{"rendered":"\n

First edition of dentsu Now to Next in Riyadh brings international, regional and local experts together to address industry challenges and predict and plan for future opportunities in the Kingdom and beyond  <\/em><\/strong><\/p>\n\n\n\n

Riyadh, Saudi Arabia<\/strong> \u2013 At the inaugural edition of the Dentsu Now to Next event, dentsu yesterday outlined the considerable market shifts that have taken place over the last eighteen months, while showcasing the various products, experiences and technologies that will help brands invent new possibilities, transform behaviour and thrive in an ever-evolving digital landscape.<\/p>\n\n\n\n

\u201cWith every challenge comes opportunity. Beyond the pandemic, we are experiencing a slowing global economy where customer centricity has become more important than ever.\u00a0Consumer behaviour is ever-changing, and adapting business models to service the needs of the modern consumer is a challenge everyone in our industry is facing. This environment\u00a0always brings out creativity in business and in media, and the long-term opportunities are vast for those who are already on a journey of business transformation that places the customer at its heart. With the ambitious growth plans of Saudi Arabia on their ongoing journey toward Saudi Vision 2030, we are delighted to be able to share our own vision for sustainable growth with our partners in the Kingdom,\u201d said Tarek Daouk, CEO of dentsu MENA.<\/p>\n\n\n\n

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\u00a0\u00a0
The event brought together C-suite clients, members of the press and media partners to address how brands can meet changing demands\u00a0by taking a people centered approach to business transformation, combining the innovation of the company\u2019s Japanese heritage, with a diverse, global perspective to delve into topics such as customer experience reimagined, content production in new media and capitalising on AI and predictive analytics. Featuring expert opinions from\u00a0international guest speakers such as Thomas Le Thierry \u2013 CEO – Media, dentsu EMEA, Sven Huberts – President Experience, Dentsu Creative EMEA and Yoshimasa\u00a0Nakano – Chief Director \u2013 Content Business Design Center, Dentsu Inc the day explored how brands\u00a0can build more trusted and intimate relationships with their customers by creating a true value exchange.\u00a0\u00a0<\/p>\n\n\n\n


Additionally, attendees had the chance to experience the latest innovations from Dentsu Lab Tokyo, the team that specialises in creating technology-driven ideas to generate experiences and emotions which hold steadily at the crossroads of enterprise, society, and humanity. The showcase featured expereinces such as ALL PLAYERS WELCOME, a software developed to help artists create, write and perform music with eye-tracking technology and ALT SKIN, a physical representation of metaverse avatars that allows digital fashion fitting for virtual world avatars. Two of a number of concepts developed to fuse tech-driven ideas and experiences with societal issues to drive meaningful customer experiences and emotional responses.  <\/p>\n\n\n\n

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Commenting on the event, Ahmad Haider, Managing Director, dentsu Saudi Arabia, said \u201cSaudi Arabia is on its own path of transformation, and creating better relationships with each other and the customer is what we wanted to deliver for both our clients and the community in which we operate. Dentsu Now To Next delivered the fundamentals to do that, providing our business partners with endless possibilities that will transform the way they interact with their customers.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

First edition of dentsu Now to Next in Riyadh brings international, regional and local experts together to address industry challenges and predict and plan for future opportunities in the Kingdom and beyond   Riyadh, Saudi Arabia \u2013 At the inaugural edition of the Dentsu Now to Next event, dentsu yesterday outlined the considerable market shifts that have 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