{"id":40586,"date":"2023-03-23T10:24:21","date_gmt":"2023-03-23T07:24:21","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=40586"},"modified":"2026-03-28T03:02:11","modified_gmt":"2026-03-28T00:02:11","slug":"hilton-launches-green-ramadan-at-hilton-riyadh-hotel-residences-in-partnership-with-unep-west-asia-and-winnow","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/hilton-launches-green-ramadan-at-hilton-riyadh-hotel-residences-in-partnership-with-unep-west-asia-and-winnow\/","title":{"rendered":"<strong>Hilton\u00a0Launches \u2018Green Ramadan\u2019 at Hilton Riyadh\u00a0Hotel &amp; Residences\u00a0in Partnership with UNEP West Asia and Winnow\u00a0<\/strong>"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><br>In a global first, Hilton will showcase its new Green Ramadan initiative at Hilton Riyadh Hotel &amp; Residences. The campaign aims to improve local sourcing and reduce food waste across hotels in KSA, Qatar and the UAE.\u00a0<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Riyadh, KSA, 23 March 2023<\/strong>:\u00a0<a href=\"http:\/\/tracking.sevenmedia.ae\/tracking\/click?d=P7oP-wgyROkrqb6Yr8dx3lmPSC3GLCxiTqCTH2Ir9ANTVl2L9VLeWkTPpEJNRb_LLDfkPaGT1JsNielZ9vd40an4eU2jjE5FnMHkNb5AuXkD2DksIcinItql5pnkxdBEIhCjbvU5FwwoQPrPQNd8rF0I73zrbOpkCpeLZdP4JM-j6iIWqN014pWbsEkIJ1nJPZ55lvIEYJKmRneYG_pNotdogHUMzbs8VUek1uhWBx_rzd1Gl7khNhBpppScuRlBH2zcEN9mwYMoCVNqHn706EyV0fbA5o26uT6LduCsE-tH2Q81Vh-sWAC9E2EOvXgzhIE9XloCVJ_WIU4eJ_a0HXkwtUMCIf2NXxsSzWQ_epGNodhVzWGPKgfWajfoJvMZZvwPcY35TazcmzhoNByaz3OYlEHkhPSHyoCjNpL5AEZRD31vNWsENV3FDR8nPD0FR2p5dfvNg1gic7EbvHfdE9O3vhiSFrUPJnRoPFi6gsucE7eYI95XvY3a0CbkFh2bx-DpsVLFNXsdTg9VQp8Mo4qnOmsCOSUoKMhz3HWAkW7bhPvDjUiBg13IS0NVwjBK-Q2\" target=\"_blank\" rel=\"noreferrer noopener\">Hilton (NYSE: HLT)<\/a>, in\u00a0partnership with the United Nations Environment Programme (UNEP) West Asia and Winnow,\u00a0has announced the launch of Green Ramadan, an initiative which will see food waste reduction efforts implemented across several key markets in the Middle East, including the Kingdom of Saudi Arabia (KSA) at\u00a0<a href=\"http:\/\/tracking.sevenmedia.ae\/tracking\/click?d=q_Qz65MnIaGcy4YDWqP-yITD011upVZqSMIz31MgSU_lf8rFPbP108rkGP3YqpCzf1OKyvGGTtRwXQ3eQL7sVXDibzV19vvxRn5R-6NgPsXcPoJKID8MrWW0SxuEVfezflJLkNfV-9qTnuxIFcqjFAgcrHUFs0h9h7jbtVdj9mcm4-e4UO0Ftg-Czxd_iCoi1Io0yJG8PLqSY7_QOVLYUNQ3sz8jzElAu23iJd3xXHL20\" target=\"_blank\" rel=\"noreferrer noopener\">Hilton Riyadh\u00a0Hotel &amp; Residences<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With reports from UNEP West Asia showing that food waste increases by 25% &#8211; 50% in the region during religious and social festivities, Hilton is introducing measures to minimise waste during the holy month of Ramadan and drive awareness around local sourcing and food waste. The initiative is in line with Hilton\u2019s Travel with Purpose 2030 Goals to reduce food waste sent to landfill by 50%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership will combine Hilton\u2019s drive towards a net zero future, UNEP\u2019s \u2018Recipe of Change\u2019 food waste reduction campaign and Winnow\u2019s AI technology \u2013 allowing for digitally led tracking of food waste throughout Ramadan. In doing so, Hilton will gather data to predict future procurement and production needs while also minimising its long-term environmental impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the initiative, participating Hilton hotels across KSA, Qatar and the UAE will compost excess food waste, prioritise local food sourcing within a 50-mile radius, promote plant-based dishes, restrict plastic use across operations, and partner with food banks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Riyadh, Hilton Riyadh Hotel &amp; Residences will offer guests a tasteful dining experience at Amara, its Ramadan tent,&nbsp;which will feature local produce from Nadec and Pure Harvest Smart Farms as part of a thoughtfully curated menu that helps to significantly cut food-related emissions. The hotel is also partnering with the Ita\u2019am Food Bank to reinforce charitable giving and will donate 100 meals per day throughout Ramadan. Additionally, the hotel will collaborate with Black Cow to collect and compost Iftar buffet leftovers to be used as organic fertilisers locally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emma Banks, vice president, F&amp;B strategy &amp; development, EMEA, Hilton,<strong>&nbsp;<\/strong>said: \u201cAs a global hospitality brand, Hilton has a responsibility to lead the industry in the pursuit of sustainable solutions. We are delighted to embrace the holy month of Ramadan with the introduction of the Green Ramadan initiative. Our partner, Winnow, will play a crucial role in this digital-first approach to collecting food waste data and using it to inform our local procurement requirements. We\u2019re also aligning closely with UNEP West Asia\u2019s ongoing \u2018Recipe of Change\u2019 campaign aimed at reducing food waste across the value chain\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe hope that Hilton\u2019s Green Ramadan initiative will set the standard for years to come by encouraging local food sourcing and reducing food waste,\u201d added Banks.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mr. Sami Dimassi, UNEP representative and regional director, West Asia, said: \u201cWe are very pleased to collaborate with Hilton to activate this campaign across its key markets in the Middle East. Reducing food waste is not only about saving food, but also about saving resources. The only way forward is to work hand-in-hand by engaging the local community, private sector, and influencers. Today, every plate counts and so does every wasted plate. Let us all fight food waste and work towards a more sustainable future\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marc Zornes, CEO and co-founder, Winnow, added: \u201cWinnow is delighted to partner with Hilton and UNEP West Asia on this initiative during Ramadan. Food waste is an important area of interest for the region from a social and environmental perspective. Our intention is for this collaboration to be underpinned by real-world data and behavioural science, offering a playbook for the industry to tackle food waste\u201d.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a global first, Hilton will showcase its new Green Ramadan initiative at Hilton Riyadh Hotel &amp; Residences. The campaign aims to improve local sourcing and reduce food waste across hotels in KSA, Qatar and the UAE.\u00a0 Riyadh, KSA, 23 March 2023:\u00a0Hilton (NYSE: HLT), in\u00a0partnership with the United Nations Environment Programme (UNEP) West Asia and [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":40587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":516,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[516],"tags":[],"class_list":["post-40586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Green Ramadan initiative - Hilton launches | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Green Ramadan initiative: Hilton launches a new food waste reduction campaign with UNEP West Asia and Winnow across KSA, Qatar &amp; 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