{"id":40640,"date":"2023-03-28T11:55:59","date_gmt":"2023-03-28T08:55:59","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=40640"},"modified":"2026-03-28T03:03:08","modified_gmt":"2026-03-28T00:03:08","slug":"saudi-witnesses-cross-industry-partnership-as-full-funnel-marketing-consultancy-team-red-dot-joins-hands-with-martech-leader-webengage","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/saudi-witnesses-cross-industry-partnership-as-full-funnel-marketing-consultancy-team-red-dot-joins-hands-with-martech-leader-webengage\/","title":{"rendered":"<strong>Saudi witnesses cross-industry partnership as full-funnel marketing consultancy Team Red Dot joins hands with MarTech leader WebEngage<\/strong>"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><u>The partnership between retention-marketing specialist WebEngage and full-funnel marketing consultancy Team Red Dot, aimed at optimizing data-driven customer engagement, signifies growing synergistic-value-creation efforts by leading companies in the UAE &amp; Saudi Arabia.&nbsp;<\/u><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>March 28<sup>th<\/sup>, Saudi \/&nbsp;&nbsp;UAE:<\/strong>&nbsp;WebEngage, a leading full-stack Retention Operating System, today announced its partnership with Dubai-based full-funnel marketing consultancy Team Red Dot. The partnership will enable Team Red Dot to provide its clientele with retention-marketing services by leveraging WebEngage\u2019s full-stack solutions suite, which has garnered a reputation for best-in-class customer engagement, data analysis, and personalization across the GCC region and beyond.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cStudies suggest that a mere 5% rise in customer retention rates can increase profits by 25\u201395%.&nbsp;Our partnership with WebEngage gives our clients access to a comprehensive acquisition and retention stack that facilitates meaningful interactions with customers throughout their journey, using real-time data, insights, and campaign activation. This capability is a valuable addition to our growing full-service offerings. The strategic partnership with WebEngage is a testament to our ascendency in media and advertising,\u201d said Prashant Lodaya, General Manager, Team Red Dot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Team Red Dot\u2019s core offerings, including integrated media planning &amp; buying offering, performance media, lead generation &amp; programmatic advertising, will benefit tremendously through the interplay with WebEngage\u2019s Retention Operating System. WebEngage helps identify high-priority customer segments with RFM modelling or create on-demand segments based on customer personas and behaviours in real-time. Add to it, Team Red Dot\u2019s capabilities in using actionable data insights to run targeted &amp; personalised marketing campaigns is a win-win for marketers. Marketers looking to onboard new customers, or looking to reactivate silent customers can simply automate campaigns across their customers\u2019 lifecycle with WebEngage\u2019s marketing automation. All this is made simple using the journey builder using drag and drop triggers, actions and conditions to create custom journeys &amp; activate campaigns.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/03\/\u062a\u062a\u0639\u0627\u0648\u0646-\u0645\u0639-\u0634\u0631\u0643\u0629-\u062a\u064a\u0645-\u0631\u064a\u062f-\u062f\u0648\u062a-WebEngage1_ssict_1200_505.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/03\/\u062a\u062a\u0639\u0627\u0648\u0646-\u0645\u0639-\u0634\u0631\u0643\u0629-\u062a\u064a\u0645-\u0631\u064a\u062f-\u062f\u0648\u062a-WebEngage1_ssict_1200_505-1024x431.webp\" alt=\"\u062a\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0634\u0631\u0643\u0629 \u062a\u064a\u0645 \u0631\u064a\u062f \u062f\u0648\u062a WebEngage1_ssict_1200_505\" class=\"wp-image-40642\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/03\/\u062a\u062a\u0639\u0627\u0648\u0646-\u0645\u0639-\u0634\u0631\u0643\u0629-\u062a\u064a\u0645-\u0631\u064a\u062f-\u062f\u0648\u062a-WebEngage1_ssict_1200_505-1024x431.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/03\/\u062a\u062a\u0639\u0627\u0648\u0646-\u0645\u0639-\u0634\u0631\u0643\u0629-\u062a\u064a\u0645-\u0631\u064a\u062f-\u062f\u0648\u062a-WebEngage1_ssict_1200_505-300x126.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/03\/\u062a\u062a\u0639\u0627\u0648\u0646-\u0645\u0639-\u0634\u0631\u0643\u0629-\u062a\u064a\u0645-\u0631\u064a\u062f-\u062f\u0648\u062a-WebEngage1_ssict_1200_505-768x323.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/03\/\u062a\u062a\u0639\u0627\u0648\u0646-\u0645\u0639-\u0634\u0631\u0643\u0629-\u062a\u064a\u0645-\u0631\u064a\u062f-\u062f\u0648\u062a-WebEngage1_ssict_1200_505-1080x455.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/03\/\u062a\u062a\u0639\u0627\u0648\u0646-\u0645\u0639-\u0634\u0631\u0643\u0629-\u062a\u064a\u0645-\u0631\u064a\u062f-\u062f\u0648\u062a-WebEngage1_ssict_1200_505.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Previously, customer engagement strategies aimed at increasing retention rates were largely supported by third-party data. Lately, digital-forward brands are enriching their first-party data to optimize customer engagement. As the cost of customer acquisition continues to rise in the digital age, digital-first businesses must prioritize customer lifetime value by improving engagement programs and leveraging behavioural first-party data to target customers directly, reducing dependency on third-party cookies. WebEngage specializes in harnessing first-party behavioural data, developing insights, and driving personalized engagement \u2014 all adding to retention &amp; therefore higher customer lifetime value.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe partnership with Team Red Dot is part of our ambitious goal to be synonymous with marketing technology across sectors. Team Red Dot\u2019s clients will soon attest to the feasibility of retention-led growth. Likewise, irrespective of sector, customer retention is becoming the holy-grail for marketers to pursue. However, it requires cutting-edge data and automation platforms, personalization engines, and omnichannel campaign orchestration systems, which we are proud to offer under a single, full-stack model,\u201d explained Luis Kashyap, Global Director of Partnerships,WebEngage.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over 800 brands across the globe swear by the full-stack solution\u2019s ability to optimize engagement strategies and retain customers. Since its entry into MENA, WebEngage has added over 60 new clients across sectors each quarter, making a compelling case for supremacy in the regional \u201cMarTech\u201d domain. WebEngage\u2019s association with Team Red Dot also exemplifies the growing cross-industry partnerships aimed at synergistic value creation in Dubai\/Saudi Arabia.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The partnership between retention-marketing specialist WebEngage and full-funnel marketing consultancy Team Red Dot, aimed at optimizing data-driven customer engagement, signifies growing synergistic-value-creation efforts by leading companies in the UAE &amp; Saudi Arabia.&nbsp; March 28th, Saudi \/&nbsp;&nbsp;UAE:&nbsp;WebEngage, a leading full-stack Retention Operating System, today announced its partnership with Dubai-based full-funnel marketing consultancy Team Red Dot. The 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