{"id":40895,"date":"2023-04-24T12:02:12","date_gmt":"2023-04-24T09:02:12","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=40895"},"modified":"2026-03-28T03:07:44","modified_gmt":"2026-03-28T00:07:44","slug":"booktok-community-celebrates-world-book-day-across-mena-region","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/booktok-community-celebrates-world-book-day-across-mena-region\/","title":{"rendered":"#BookTok community celebrates World Book Day across MENA region"},"content":{"rendered":"\n
\"#BookTok<\/a><\/figure>\n\n\n\n

Dubai, UAE; 24 April 2023 –\u00a0<\/strong>TikTok’s\u00a0#BookTok<\/a>\u00a0community is the ideal destination to mark World Book Day this year with an ever-growing array of content including fun activities, reading challenges, quick reviews and recommendations, and book swap ideas. The increasingly popular #BookTook celebrates the joy of books and inspires users to develop a love of reading that will last a lifetime.<\/p>\n\n\n\n

With more than 80 billion views to date globally,\u00a0#BookTok<\/a>\u00a0is one of TikTok\u2019s most active communities, connecting creators and book lovers who share a passion for reading across diverse genres ranging from sci-fi, mystery, and romance to self-help, spirituality, cooking and much more. Whether a casual reader or an avid bookworm, every type of reader can find their unique community to engage with on\u00a0#BookTok<\/a>, and that is evident from the hashtag\u2019s latest performance statistics in the Middle East and North Africa (MENA) region.<\/p>\n\n\n\n

In the past six months,\u00a0#BookTok<\/a>\u00a0crossed more than 1.9 billion views in MENA, with Saudi Arabia leading the community and accounting for nearly 456M views. Egypt 304M views and the UAE 209M views also contributed to a rapidly growing community of creators and book lovers who engaged regularly to share their thoughts on the platform.\u00a0<\/p>\n\n\n\n

Driven by outstanding creators such as\u00a0@salehlkzeik,<\/a>\u00a0@drjanaboureslan<\/a>\u00a0and\u00a0@areej2357<\/a>, and unique collaborations such as with Al-Sharqiya Book Fair in Saudi Arabia,\u00a0#BookTok<\/a>\u00a0has led a resurgence of the culture of reading across the region, providing the community with a new avenue to share their favorite books and leading to significant gains for the publishing industry.<\/p>\n\n\n\n

\u201cDiscovery and community have always been at the heart of everything that we develop at TikTok. That\u2019s why on World Book Day, we are thrilled to showcase\u00a0#BookTok<\/a>\u00a0as the flourishing community that brings everyone together for a delightful celebration of reading in all its forms, and encourages people to discover and read new books and authors, and share their thoughts with the global TikTok community\u201d Sasha El Jurdi, Head of Content Programming at TikTok MENA said. \u201cThe growing community of regional creators is a testament to the authentic influence and inspiration that\u00a0#BookTok<\/a>\u00a0provides in reigniting a love for reading, as well as in promoting literacy, knowledge and access to books around the region.\u201d<\/p>\n\n\n\n

The\u00a0#BookTok<\/a>\u00a0community in MENA revels in bringing a stimulating line-up of books to life in a whole new way. Top creators such as\u00a0@read_with_israa<\/a>\u00a0and\u00a0@drjanaboureslan<\/a>\u00a0\u00a0not only put the spotlight on a wealth of titles new and old, but also guide users to reading effectively in an engaging way. In a recent video, for example, Jana Bou Reslan reminded users about March being the Month of Reading and guided them to #SharqiahBookFair to discover exciting titles.<\/p>\n\n\n\n

\u00a0@salehlkzeik<\/a>\u00a0meanwhile is an immensely popular creator who regularly advises users on how to craft their personal brand and shape the narrative of their lives and recommends books to read on the subject. Abdurahman Afia (@abdurahmanafia<\/a>) is another passionate creator who showcases interesting titles \u2013 his recent video urged users to take full responsibility for changing their lives with the incredible book by\u00a0@The SUMO Guy<\/a>. Creators such as\u00a0@dr.dinahussein<\/a>,\u00a0\u00a0@areej2357<\/a>,\u00a0@omeet.kamil\u00a0<\/a>and\u00a0@solyman_95<\/a>\u00a0have similarly found huge audiences on\u00a0#BookTok<\/a>\u00a0thanks to their entertaining book recommendations, writing tips, and other reading-related content.\u00a0\u00a0<\/p>\n\n\n\n

Some of the region’s top book recommendations include:<\/p>\n\n\n\n