The Saudi Arabian General Investment Authority (SAGIA) announced today that it had integrated its world-class SAP CRM (customer relationship management) system with Twitter to manage its social media accounts to enhance interaction with existing and prospective investors.<\/p>\n\n\n\n
This new service will serve to document investors\u2019 requests and inquiries and help achieve higher audience interaction, build an inquiry database, and develop an analytics capability to gather insight and predict issues before they happen.<\/p>\n\n\n\n
\u201cSAGIA is committed to using world-class technology to empower investors. This new initiative aims to enhance our engagement levels with current customers and prospects and those interested in investing in the Kingdom by integrating the data received through Twitter with our internal systems, so we can be better equipped to respond to inquiries immediately and direct them to the corresponding departments\u201d, said Mohammad AlHarbi, Director of Information Technology, SAGIA.<\/p>\n\n\n\n
\u201cSAGIA is one of the Kingdom\u2019s leading government innovators and demonstrates the power of public-private partnerships in using Big Data analytics to drive competitiveness. Co-innovation is at the heart of SAP, and we are pleased to see that SAGIA is the first entity in the Middle East to integrate their Twitter account with their CRM system to interact with investors in real-time and personalize their experience across more channels,\u201d said Ahmed Alfaifi, Managing Director, SAP Saudi Arabia.
SAGIA\u2019s Customer care Twitter account is http:\/\/twitter.com\/SagiaCare.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Saudi Arabian General Investment Authority (SAGIA) announced today that it had integrated its world-class SAP CRM (customer relationship management) system with Twitter to manage its social media accounts to enhance interaction with existing and prospective investors. This new service will serve to document investors\u2019 requests and inquiries and help achieve higher audience interaction, build […]<\/p>\n","protected":false},"author":2,"featured_media":4092,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-4090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n