{"id":41024,"date":"2023-05-01T17:00:46","date_gmt":"2023-05-01T14:00:46","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=41024"},"modified":"2026-03-28T03:10:05","modified_gmt":"2026-03-28T00:10:05","slug":"tested-to-extremes-next-generation-ranger-wildtraks-punishing-path-to-customers","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/tested-to-extremes-next-generation-ranger-wildtraks-punishing-path-to-customers\/","title":{"rendered":"Tested To Extremes: Next-Generation Ranger Wildtrak\u2019s Punishing Path to Customers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Riyadh, Kingdom of Saudi Arabia, 1 May 2023<\/strong>\u00a0\u2013\u00a0When it comes to testing the Next-Generation Ranger Wildtrak\u2019s toughness and durability, Ford\u2019s global team of development engineers doesn\u2019t pull any punches. After all, they need to deliver a truly global pick up that is up for the challenge.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Built from the ground up to be the toughest, smartest, most versatile and most capable Ranger ever suited for an active lifestyle amongst the Middle East\u2019s fearless experts, the truck is being subjected to more physical and virtual testing than ever before.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEarning a Built Ford Tough status is not something we take lightly,\u201d said John Willems, Ford Ranger Chief Program Engineer. &#8220;Every part of the Next-Generation Ranger was tested to the same standards that we demand of every Ford vehicle.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Next-Gen Ford Ranger is being put through its paces across some of the toughest terrain around the world to, not only ensure it is capable and customer ready, but that it also meets Ford\u2019s stringent world-class quality, reliability and durability standards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s important that our customers are able to rely on Ranger to deliver years of dependable service,\u201d said Willems. \u201cSo, we\u2019ve gone to great lengths to subject next-gen Ranger to extreme tests \u2013 stressing it much more than a typical consumer would \u2013 to help ensure it is ready to face everything life throws at it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhether it\u2019s tackling muddy bush tracks, coping with the rigours of extreme tropical weather, towing over alpine passes, or enduring temperatures of more than 50\u00b0 Celsius, Ranger has to do it all.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So far, Next-Generation Ranger testing has covered around 10,000km of desert driving, the equivalent of 1,250,000km of customer driving, and the equivalent of 625,000km of rugged off-road durability testing at maximum load capacity, and testing is continuing around the world. But even before the first prototypes hit the road for testing, Ford\u2019s engineers subjected Next-Gen Ranger to thousands of hours of computer simulations and thousands more of real-world simulations in labs, covering everything from aerodynamics to component and structure durability.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cComputer simulations have helped us speed up development, while lab testing has helped us refine and test specific components \u2013 but there really is no replacement for real-world testing to really see how it stands up to years of customer use,\u201d Willems explained.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ranger customers expect their vehicles to go above and beyond, so this rigorous testing mimics a variety of real-world scenarios customers might put their pickup through. And it takes place at Ford facilities across the world to ensure Next-Gen Ford Ranger meets the needs of customers across the globe, including the Middle East.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of these tests are deemed too rigorous for humans to endure, so computer simulations and robotics are used to replace humans in cases like the extreme \u2018squeak and rattle\u2019 rig where the pickup\u2019s suspension and whole body is exposed to punishing test cycles that are repeated 24\/7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur job as engineers is to translate the customer experience insights into a clear product definition brief for the engineering group, which becomes the absolute reference for engineers. This is particularly important for the Ranger, given we are developing it to be sold across the globe,\u201d Willems concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Riyadh, Kingdom of Saudi Arabia, 1 May 2023\u00a0\u2013\u00a0When it comes to testing the Next-Generation Ranger Wildtrak\u2019s toughness and durability, Ford\u2019s global team of development engineers doesn\u2019t pull any punches. After all, they need to deliver a truly global pick up that is up for the challenge.\u00a0 Built from the ground up to be the toughest, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":41025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-41024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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durability, and global capability for customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saudishopper.com.sa\/en\/tested-to-extremes-next-generation-ranger-wildtraks-punishing-path-to-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Saudishopper\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaudiShopper\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-01T14:00:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-28T00:10:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/05\/Next-Gen-Ranger_ssict_1200_800.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Mohamed Ghamdi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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