Saudi Hollandi Bank, announced today that it has rebranded to Alawwal Bank. The name change marks the start of a transformation that will see the bank build on its reputation for innovation and service excellence. The new branding highlights the bank\u2019s commitment to supporting the growth of the country\u2019s economy while meeting the demands of its existing customers and a new generation of Saudi entrepreneurs and enterprises.<\/p>\n
Engr. Mubarak Abdullah Al-Khafrah, the Chairman, commented: \u201cWe were established 90 years ago. In that period, we have defined banking in the Kingdom and set a number of firsts. Now, as the Kingdom transforms and diversifies its economy, we have also transformed to deliver the future of banking and meet the needs of the leaders of tomorrow.\u201d<\/p>\n
\u201cOur new identity is more than just a name change. Not only is it re<\/p>\n
presentative of our efforts to continue delivering a wide range of services to our clients, but it is also a statement of how we view the way the banking sector should operate going forward as the Kingdom realizes its ambitions, he added\u201d<\/p>\n
The new brand name \u2013 Arabic for \u2018The First\u2019 \u2013 reflects the banks\u2019 impressive pedigree. Established in 1926, it became the first bank to operate in the Kingdom, and seven years later, the first to finance an oil transaction for the government.<\/p>\n
The new identity also reflects the banks\u2019 recognition of the evolving banking landscape and its commitment to technological innovation. Already offering a state-of-the-art mobile banking platform, Alawwal Bank is investing in infrastructure designed to deliver services to customers through even more digital channels \u2013 resulting in a quick, efficient, and convenient banking experience.<\/p>\n
In line with the country\u2019s vision, the bank also plays an active role in a number of initiatives across the Kingdom. Alawwal has partnered with leading global organizations to launch training programs designed to help young Saudis realize their potential.<\/p>\n
\u201cIncreasingly driven by its young and ambitious citizens, Saudi Arabia is shifting to a better future and so are we. As the new generation of tech-savvy Saudi business leaders, SMEs, and entrepreneurs emerge, they will need a trusted and reliable banking partner. \u201d<\/p>\n
\u201cHowever, while we are focused on the current and future needs of our customers, our values will remain the bedrock of our culture. These values have made us the bank of choice for companies in Saudi Arabia for the last 90 years, and we are confident that they will continue to do so in the future,\u201d concluded Engr. Mubarak Abdullah Al-Khafrah.<\/p>\n","protected":false},"excerpt":{"rendered":"
Saudi Hollandi Bank, announced today that it has rebranded to Alawwal Bank. The name change marks the start of a transformation that will see the bank build on its reputation for innovation and service excellence. The new branding highlights the bank\u2019s commitment to supporting the growth of the country\u2019s economy while meeting the demands of […]<\/p>\n","protected":false},"author":2,"featured_media":4106,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-4104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n