{"id":41515,"date":"2023-05-28T15:37:42","date_gmt":"2023-05-28T12:37:42","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=41515"},"modified":"2026-03-28T03:22:06","modified_gmt":"2026-03-28T00:22:06","slug":"badael-appoints-tolga-sezer-as-chief-executive-officer","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/badael-appoints-tolga-sezer-as-chief-executive-officer\/","title":{"rendered":"Badael appoints Tolga Sezer as Chief Executive Officer"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/05\/thumbnail_ASH_9807-F_ssict_1200_1715.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/05\/thumbnail_ASH_9807-F_ssict_1200_1715-717x1024.webp\" alt=\"thumbnail_ASH_9807 F_ssict_1200_1715\" class=\"wp-image-41516\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/05\/thumbnail_ASH_9807-F_ssict_1200_1715-717x1024.webp 717w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/05\/thumbnail_ASH_9807-F_ssict_1200_1715-210x300.webp 210w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/05\/thumbnail_ASH_9807-F_ssict_1200_1715-768x1098.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/05\/thumbnail_ASH_9807-F_ssict_1200_1715-1075x1536.webp 1075w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/05\/thumbnail_ASH_9807-F_ssict_1200_1715-1080x1544.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/05\/thumbnail_ASH_9807-F_ssict_1200_1715.webp 1200w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Riyadh, Saudi Arabia &#8211; 28 May 2023:<\/strong>&nbsp;Badael, the newly established company by Public Investment Fund announced today the appointment of seasoned industry leader Mr. Tolga Sezer as its\u2019 Chief Executive Officer. Mr. Sezer has extensive experience in the consumer goods industry across Middle East &amp; North Africa, Eastern Europe, and Central Asia, and is well known for his ability to drive growth and innovation in highly competitive markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before joining Badael, Mr. Sezer held several CEO positions at global and regional organizations such as Al Safi Danone, Masafi and Aujan Coca-Cola Beverages Company. In his most recent role, he was the CEO of Solico Group, a leading regional powerhouse operating in multiple consumer goods categories. During his stellar career, he successfully rallied large regional organizations and managed P&amp;L\u2019s exceeding $1 Billion in revenue.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;\u201cI am thrilled to be back in Saudi Arabia to lead Badael\u2019s vision to curb smoking and drive the PIF strategy to improve quality of life for all in the Kingdom,\u201d said Sezer. \u201cChange is driven by those with purpose, and with Badael&#8217;s committed proposition to support the country\u2019s smoking cessation efforts, we are poised to create impact at scale for the community. And of course, it is only appropriate that Badael launches around World No Tobacco Day &#8211; a day dedicated to raise awareness on the harm of tobacco usage.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recently launched, Badael&#8217;s vision is to aid the Kingdom\u2019s ongoing smoking cessation agenda and deliver on the PIF&#8217;s strategy to improve quality of life for all in Saudi Arabia. Badael will develop, manufacture, and distribute innovative products targeted to reduce smoking prevalence and help smokers experience healthier lives by offering tobacco-free and less harmful alternatives. This initiative is part of Saudi Arabia&#8217;s broader efforts to diversify the economy, localize manufacturing, and drive economic transformation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Riyadh, Saudi Arabia &#8211; 28 May 2023:&nbsp;Badael, the newly established company by Public Investment Fund announced today the appointment of seasoned industry leader Mr. Tolga Sezer as its\u2019 Chief Executive Officer. Mr. Sezer has extensive experience in the consumer goods industry across Middle East &amp; North Africa, Eastern Europe, and Central Asia, and is well [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":41516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-41515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Badael appoints Tolga Sezer - CEO appointment | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Badael appoints Tolga Sezer as Chief Executive Officer. 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