{"id":41764,"date":"2023-06-07T22:02:13","date_gmt":"2023-06-07T19:02:13","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=41764"},"modified":"2026-03-28T03:27:40","modified_gmt":"2026-03-28T00:27:40","slug":"google-brings-its-flagship-event-google-marketing-live-to-the-kingdom","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/google-brings-its-flagship-event-google-marketing-live-to-the-kingdom\/","title":{"rendered":"Google brings its flagship event, Google Marketing Live, to the Kingdom"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><em>AI in PerformanceMax, automatically generated creative assets and Merchant Centre Next available in the Kingdom<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Google announces availability of enhanced PerformanceMax experience with artificial intelligence, AI powered creative assets and Merchant Centre Next in the Kingdom<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Google Marketing Live is held in Mountain View (Google\u2019s global headquarters), Dublin (Google\u2019s Europe, Middle East &amp; Africa headquarters) and for the first time this year, in Saudi Arabia in Riyadh.&nbsp;<\/em><\/strong><br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7 June 2023 (Riyadh)&nbsp;<\/strong>Google held its flagship event for Ads and Commerce, Google Marketing Live in Saudi Arabia today in Riyadh and announced a range of new AI-powered solutions to benefit advertisers and shared new insights about consumers in the Kingdom.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;&nbsp;annual event showcased Google\u2019s latest ads product innovations and new features on Search and Maps, brought together global and regional executives from Google and leaders from the Middle East and North Africa\u2019s business and marketing community to discuss the future of business with artificial intelligence (AI).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google also announced the availability of a range of AI powered features and products in the Kingdom, including an enhanced experience with PerformanceMax using AI, automatically created assets and Merchant Centre Next. Automatically Created Assets will help advertisers to generate and adapt ads in real time so advertisements are more relevant to customers using landing pages and query context.\u00a0\u00a0Likewise, AI is coming to\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724817?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Performance Max<\/a>, a goal-based campaign type that allows advertisers to access their Google Ads inventory from a single campaign. Performance Max will now use generative media models and large language learning models (LLMs) to generate professional grade creatives across YouTube, Display and Search with minimal information.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/Anthony-Nakache-Google-Managing-Director-MENA-speaking-at-Google-Marketing-Live-2_ssict_1200_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/Anthony-Nakache-Google-Managing-Director-MENA-speaking-at-Google-Marketing-Live-2_ssict_1200_800-1024x683.webp\" alt=\"Anthony Nakache, Google Managing Director MENA speaking at Google Marketing Live 2_ssict_1200_800\" class=\"wp-image-41765\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/Anthony-Nakache-Google-Managing-Director-MENA-speaking-at-Google-Marketing-Live-2_ssict_1200_800-1024x683.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/Anthony-Nakache-Google-Managing-Director-MENA-speaking-at-Google-Marketing-Live-2_ssict_1200_800-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/Anthony-Nakache-Google-Managing-Director-MENA-speaking-at-Google-Marketing-Live-2_ssict_1200_800-768x512.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/Anthony-Nakache-Google-Managing-Director-MENA-speaking-at-Google-Marketing-Live-2_ssict_1200_800-1080x720.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/Anthony-Nakache-Google-Managing-Director-MENA-speaking-at-Google-Marketing-Live-2_ssict_1200_800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google also announced the availability of&nbsp;&nbsp;Merchant Center Next in the Kingdom- a new onboarding experience for merchants of all sizes that makes it easier to manage online and offline products and business information. The updates include simplified onboarding and product upload and management, seamless ads integration and&nbsp;&nbsp;holistic reporting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commenting on the event, Anthony Nakache, Managing Director for Google in the Middle East &amp; North Africa said \u201cWe\u2019re excited to host Google Marketing Live in Riyadh for the first time. Google\u2019s presence here today is a testament to our commitment to supporting businesses in the Kingdom and their digital growth. AI has long been the cornerstone of Google\u2019s products and services and we\u2019re excited to announce new AI-powered features such as AI in PerformanceMax and Automatically Created Assets for businesses in Saudi Arabia to help drive better performance and reach more customers\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Marketing Live is an annual event that showcases Google\u2019s latest ads products innovation. The event was held in Riyadh for the first time this year, in addition to Mountain View, Google\u2019s global headquarters and Dublin, Google\u2019s Europe Middle East and Africa headquarters.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/Anthony-Nakache-Google-Managing-Director-MENA-speaking-at-Google-Marketing-Live_ssict_1200_798.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/Anthony-Nakache-Google-Managing-Director-MENA-speaking-at-Google-Marketing-Live_ssict_1200_798-1024x681.webp\" alt=\"Anthony Nakache, Google Managing Director MENA speaking at Google Marketing Live_ssict_1200_798\" class=\"wp-image-41767\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/Anthony-Nakache-Google-Managing-Director-MENA-speaking-at-Google-Marketing-Live_ssict_1200_798-1024x681.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/Anthony-Nakache-Google-Managing-Director-MENA-speaking-at-Google-Marketing-Live_ssict_1200_798-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/Anthony-Nakache-Google-Managing-Director-MENA-speaking-at-Google-Marketing-Live_ssict_1200_798-768x511.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/Anthony-Nakache-Google-Managing-Director-MENA-speaking-at-Google-Marketing-Live_ssict_1200_798-1080x718.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/Anthony-Nakache-Google-Managing-Director-MENA-speaking-at-Google-Marketing-Live_ssict_1200_798.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>AI in PerformanceMax, automatically generated creative assets and Merchant Centre Next available in the Kingdom 7 June 2023 (Riyadh)&nbsp;Google held its flagship event for Ads and Commerce, Google Marketing Live in Saudi Arabia today in Riyadh and announced a range of new AI-powered solutions to benefit advertisers and shared new insights about consumers in the [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":41766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":19,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-41764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Marketing Live - Saudi Arabia event | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Google Marketing Live brings AI-powered Performance Max and Merchant Centre Next to Saudi Arabia. See what\u2019s new in Riyadh on 7 June 2023.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Marketing Live - Saudi Arabia event | Saudi Shopper\" \/>\n<meta property=\"og:description\" content=\"Google Marketing Live brings AI-powered Performance Max and Merchant Centre Next to Saudi Arabia. See what\u2019s new in Riyadh on 7 June 2023.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saudishopper.com.sa\/en\/google-brings-its-flagship-event-google-marketing-live-to-the-kingdom\/\" \/>\n<meta property=\"og:site_name\" content=\"Saudishopper\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaudiShopper\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-07T19:02:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-28T00:27:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/Google-Marketing-Live-in-Riyadh_ssict_1200_798.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"798\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Nour Elotaiby\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ssict\" \/>\n<meta name=\"twitter:site\" content=\"@ssict\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nour Elotaiby\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/google-brings-its-flagship-event-google-marketing-live-to-the-kingdom\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/google-brings-its-flagship-event-google-marketing-live-to-the-kingdom\\\/\"},\"author\":{\"name\":\"Nour Elotaiby\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/person\\\/e270afe93563c3ba9c14eea256a983d7\"},\"headline\":\"Google brings its flagship event, Google Marketing Live, to the Kingdom\",\"datePublished\":\"2023-06-07T19:02:13+00:00\",\"dateModified\":\"2026-03-28T00:27:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/google-brings-its-flagship-event-google-marketing-live-to-the-kingdom\\\/\"},\"wordCount\":483,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/google-brings-its-flagship-event-google-marketing-live-to-the-kingdom\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Google-Marketing-Live-in-Riyadh_ssict_1200_798.webp\",\"articleSection\":[\"Economy &amp; Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/google-brings-its-flagship-event-google-marketing-live-to-the-kingdom\\\/#respond\"]}],\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/google-brings-its-flagship-event-google-marketing-live-to-the-kingdom\\\/\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/google-brings-its-flagship-event-google-marketing-live-to-the-kingdom\\\/\",\"name\":\"Google Marketing Live - Saudi Arabia event | Saudi Shopper\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/google-brings-its-flagship-event-google-marketing-live-to-the-kingdom\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/google-brings-its-flagship-event-google-marketing-live-to-the-kingdom\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Google-Marketing-Live-in-Riyadh_ssict_1200_798.webp\",\"datePublished\":\"2023-06-07T19:02:13+00:00\",\"dateModified\":\"2026-03-28T00:27:40+00:00\",\"description\":\"Google Marketing Live brings AI-powered Performance Max and Merchant Centre Next to Saudi Arabia. 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