{"id":41776,"date":"2023-06-08T13:34:12","date_gmt":"2023-06-08T10:34:12","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=41776"},"modified":"2026-03-28T03:27:48","modified_gmt":"2026-03-28T00:27:48","slug":"whitewater-innovation-key-to-future-of-saudi-entertainment-industry","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/whitewater-innovation-key-to-future-of-saudi-entertainment-industry\/","title":{"rendered":"WhiteWater: Innovation key to future of Saudi entertainment industry"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\">SEA Expo 2023 is aligned with the progress of the Kingdom\u2019s giga-projects<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Riyadh;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WhiteWater participated in SEA Expo 2023 in Riyadh, which gathered influential decision-makers and innovators from across the Middle East\u2019s entertainment industry. The event, which took place on May 28-30, spotlighted opportunities to enhance the leisure industry\u2019s future in the Kingdom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saudi Shopper recently spoke with Cassidy Newman, Regional Marketing Lead at WhiteWater, to know more about WhiteWater\u2019s participation in SEA Expo and what they aimed to achieve through this involvement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Newman exuded confidence in joining the event for the fourth time and said the summit was well-timed to align with the progress of the Kingdom\u2019s giga-projects that are transitioning from the design phase to realization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe expo gave us an insight into the trends in the marketplace and also the rising role of women in the entertainment sector,\u201d she said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potential customers<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commenting on WhiteWater\u2019s participation in such summits of global importance, Newman said such tradeshows provide a unique opportunity for company representatives to meet and interact with potential customers and individuals to collaborate with, as SEA Expo brings together professionals from various fields within the region.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/SEA-Expo-2023-is-aligned-with-the-progress-of-the-Kingdoms-giga-projects-_ssict_1200_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/SEA-Expo-2023-is-aligned-with-the-progress-of-the-Kingdoms-giga-projects-_ssict_1200_800-1024x683.webp\" alt=\"SEA Expo 2023 is aligned with the progress of the Kingdom\u2019s giga-projects _ssict_1200_800\" class=\"wp-image-41778\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/SEA-Expo-2023-is-aligned-with-the-progress-of-the-Kingdoms-giga-projects-_ssict_1200_800-1024x683.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/SEA-Expo-2023-is-aligned-with-the-progress-of-the-Kingdoms-giga-projects-_ssict_1200_800-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/SEA-Expo-2023-is-aligned-with-the-progress-of-the-Kingdoms-giga-projects-_ssict_1200_800-768x512.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/SEA-Expo-2023-is-aligned-with-the-progress-of-the-Kingdoms-giga-projects-_ssict_1200_800-1080x720.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/SEA-Expo-2023-is-aligned-with-the-progress-of-the-Kingdoms-giga-projects-_ssict_1200_800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, WhiteWater\u2019s presence at the event was highly productive. The company introduced a lifelike model of the popular water slide tower called \u2018Icon Tower,\u2019 which will be located at Qetaifan Island North in Qatar. This towering structure, Newman said, will break two world records, boasting the highest number of water slides from a single tower (12) and the tallest water slide tower in the world at a height of 85 meters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kingdom\u2019s Plans<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Newman was quite confident about the Kingdom\u2019s ambitious plans to invest billions of dollars in the entertainment sector. \u201cWith the Kingdom\u2019s plans and substantial investment in the entertainment sector driven by Vision 2030, the future of the industry in Saudi Arabia is set to be characterized by innovation,\u201d she said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Developers are pushing boundaries, introducing concepts like integrating water ride attractions into hotel water parks for inclusivity and creating surf pools for competitions and guest enjoyment in the desert, she told Saudi Shopper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, sustainability will play a significant role, with giga-projects incorporating eco-friendly practices into their construction and design processes. The industry aims to align with Vision 2030&#8217;s renewable energy goals and seek responsible methods to power attractions. Saudi Arabia&#8217;s entertainment sector is poised for awe-inspiring and responsible growth, merging imagination, sustainability, and thrilling experiences.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/SEA-Expo-2023-is-aligned-with-the-progress-of-the-Kingdoms-giga-projects-3_ssict_1200_1333.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/SEA-Expo-2023-is-aligned-with-the-progress-of-the-Kingdoms-giga-projects-3_ssict_1200_1333-922x1024.webp\" alt=\"SEA Expo 2023 is aligned with the progress of the Kingdom\u2019s giga-projects 3_ssict_1200_1333\" class=\"wp-image-41777\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/SEA-Expo-2023-is-aligned-with-the-progress-of-the-Kingdoms-giga-projects-3_ssict_1200_1333-922x1024.webp 922w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/SEA-Expo-2023-is-aligned-with-the-progress-of-the-Kingdoms-giga-projects-3_ssict_1200_1333-270x300.webp 270w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/SEA-Expo-2023-is-aligned-with-the-progress-of-the-Kingdoms-giga-projects-3_ssict_1200_1333-768x853.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/SEA-Expo-2023-is-aligned-with-the-progress-of-the-Kingdoms-giga-projects-3_ssict_1200_1333-1080x1200.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/06\/SEA-Expo-2023-is-aligned-with-the-progress-of-the-Kingdoms-giga-projects-3_ssict_1200_1333.webp 1200w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sustainability<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to sustainability, WhiteWater takes a holistic approach. Speaking about her company\u2019s contributions to the development of sustainable water parks in the Kingdom, Newman said: \u201cOur focus is on incorporating sustainable practices that enable efficient water filtration.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She added: \u201cWe have a dedicated team of in-house architects who adopt a comprehensive approach to development, ensuring that our concept designs not only incorporate green materials but also enhance landscaping to promote carbon absorption, provide a natural shade, and reduce the need for excessive irrigation.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMoreover, WhiteWater employs advanced techniques like 3D modeling and proprietary simulations, which enable us to optimize designs, thus minimizing water loss and ensuring accurate pump specifications. By getting the pump size right, pools can be appropriately sized, leading to reduced water usage, chemical consumption, and concrete requirements. All three factors help the owner to not only reduce their carbon emissions but also their water and energy costs,\u201d she added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business opportunities<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commenting on business opportunities in the Kingdom\u2019s thriving leisure and entertainment industry, Newman said the hospitality sector holds immense potential. The influx of tourists will require accommodations, and investors and developers have a prime opportunity to capitalize on this demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are proud to have played a role in helping multiple hotels and resorts unlock their potential by identifying opportunities to drive ancillary revenue and enhance the guest experience within the GCC,\u201d she said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WhiteWater assisted in the addition of aquatic amenities at popular destinations such as JA Resort in Dubai, Waldorf Astoria Ras Al Khaimah, and Waldorf Astoria Lusail Doha, Newman added.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEA Expo 2023 is aligned with the progress of the Kingdom\u2019s giga-projects Riyadh; WhiteWater participated in SEA Expo 2023 in Riyadh, which gathered influential decision-makers and innovators from across the Middle East\u2019s entertainment industry. The event, which took place on May 28-30, spotlighted opportunities to enhance the leisure industry\u2019s future in the Kingdom. Saudi Shopper [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":41779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":448,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-41776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WhiteWater innovation - Future of Saudi entertainment | | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"WhiteWater innovation is shaping the future of Saudi entertainment. 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