{"id":42269,"date":"2023-06-22T15:55:41","date_gmt":"2023-06-22T12:55:41","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=42269"},"modified":"2026-03-28T03:37:30","modified_gmt":"2026-03-28T00:37:30","slug":"mobily-and-ericsson-deliver-ai-driven-connectivity-during-hajj-season","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/mobily-and-ericsson-deliver-ai-driven-connectivity-during-hajj-season\/","title":{"rendered":"Mobily and Ericsson deliver AI-driven connectivity during Hajj season"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mobily and Ericsson expand coverage in Mina, Saudi Arabia, with innovative solutions deployed to increase network capacity and enhance user experience while reducing environmental impact.<\/li>\n\n\n\n<li>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Deployment of Artificial Intelligence (AI)-based cognitive solutions. \u00a0<\/li>\n\n\n\n<li>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mobily and Ericsson deploy new sites that increase 5G capacity to cater to the anticipated increase in data traffic.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ericsson (NASDAQ: ERIC) and\u00a0Etihad Etisalat \u201cMobily\u201d have partnered to deliver seamless connectivity to this year\u2019s Hajj pilgrims, enhanced by artificial intelligence (AI), machine learning (ML), and advanced analytics,\u00a0ahead of the Hajj season, which is expected to see a sharp rise in data traffic along with new usage patterns.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of this partnership,\u00a0Mobily and Ericsson have\u00a0deployed Artificial Intelligence (AI)-based\u00a0<a href=\"https:\/\/www.ericsson.com\/en\/network-automation\/cognitive-technology\" target=\"_blank\" rel=\"noreferrer noopener\">cognitive solutions<\/a>\u00a0that leverage automation, big data scalability, speed, accuracy, and consistency to improve network optimization and enhanced throughput.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To cater to the anticipated substantial increase in data traffic and to enhance user experiences, Mobily has also deployed new sites with\u00a0<a href=\"https:\/\/www.ericsson.com\/en\/ran\/radio-system\" target=\"_blank\" rel=\"noreferrer noopener\">Ericsson Radio System<\/a>\u00a0products that increase the 5G capacity, expand the backhaul capacity, and extend service coverage in Mina.\u00a0Through analytics and AI, the\u00a0cognitive solution deployed\u00a0monitors and assesses the network to correct anomalies,\u00a0enhancing performance and service experiences.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alaa Malki, Chief Technology Officer from Mobily, says: \u201cBy deploying Ericsson\u2019s cutting-edge Artificial Intelligence (AI)-based solutions, we aim to revolutionize how pilgrims connect during their pilgrimages\u00a0by ensuring reliable and smooth connectivity throughout the Hajj season. The solutions will maximize our network capabilities and enhance user experiences in traffic-heavy locations. Our continuous efforts reinforce our commitment as a national digital enabler \u2013 harnessing all capabilities to facilitate for the pilgrims worldwide.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ekow Nelson, Vice President at Ericsson Middle East and Africa, says: \u201cWe are driven by our vision of a connected world where technology enhances lives and brings people together. Our joint efforts with Mobily have expanded Mobily\u2019s coverage, increased 5G capacity, and intelligent capabilities toward realizing a fully autonomous network. We are confident that our advanced AI\/ML capabilities and leading network technologies will enrich the Hajj experience for pilgrims.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ericsson (NASDAQ: ERIC) and\u00a0Etihad Etisalat \u201cMobily\u201d have partnered to deliver seamless connectivity to this year\u2019s Hajj pilgrims, enhanced by artificial intelligence (AI), machine learning (ML), and advanced analytics,\u00a0ahead of the Hajj season, which is expected to see a sharp rise in data traffic along with new usage patterns.\u00a0 As part of this partnership,\u00a0Mobily and Ericsson [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":42270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":22,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-42269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecom","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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