{"id":43989,"date":"2023-10-09T13:26:28","date_gmt":"2023-10-09T10:26:28","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=43989"},"modified":"2026-03-28T04:08:00","modified_gmt":"2026-03-28T01:08:00","slug":"tiktok-is-the-worlds-most-valuable-social-media-brand-worth-65-7b-in-2023-7b-more-than-facebook-and-18b-more-than-instagram","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/tiktok-is-the-worlds-most-valuable-social-media-brand-worth-65-7b-in-2023-7b-more-than-facebook-and-18b-more-than-instagram\/","title":{"rendered":"TikTok is the World\u2019s Most Valuable Social Media Brand, Worth $65.7B in 2023, $7B more than Facebook and $18B more than Instagram"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Over the past six years, TikTok climbed to the top of the world. The video-sharing app saw one of the most head-spinning rises in the social media landscape, causing its user base to swell five times to over 1.9 billion. But, besides its users, revenue, and downloads skyrocketing, TikTok has also become the world\u2019s most valuable social media brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to data presented by&nbsp;<a href=\"https:\/\/onlyaccounts.io\/\">OnlyAccounts.io<\/a>, TikTok\u2019s brand value hit $65.7bn in 2023, or nearly $7bn more than the social media giant Facebook and $18bn more than Instagram.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TikTok\u2019s Brand Value Surged by 250% in Three Years<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Brand Finance analyzes 5,000 of the world\u2019s biggest brands across all sectors and countries each year and ranks them in the annual Brand Finance Media 50 ranking. Last year, TikTok was the third largest social media brand in the world, behind Facebook and WeChat, worth $59.8bn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, after its brand value increased 11% year-over-year to $65.7bn, the Chinese short-form video platform jumped two spots and became the most valuable social media brand globally.<\/p>\n\n\n\n<div class=\"infogram-embed\" data-id=\"4bfe2ba1-6f3a-43d2-aaf4-8f1b888cb98e\" data-type=\"interactive\" data-title=\"TikTok brand value\"><\/div><script>!function(e,n,i,s){var d=\"InfogramEmbeds\";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,\"script\",\"infogram-async\",\"https:\/\/infogram.com\/js\/dist\/embed-loader-min.js\");<\/script>\n\n\n\n<p class=\"wp-block-paragraph\">While TikTok\u2019s brand value continued rising, the world\u2019s largest social media platform, Facebook, saw its valuation drop 41% year-over-year. According to Brand Finance data, Facebook\u2019s brand is now worth $58.9bn, or $6.8bn less than TikTok. Chinese social media app WeChat ranked third on this list, with a valuation of $50.2bn, almost 20% less than last year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Three spots below TikTok, Instagram ranked as the fourth largest social media brand, worth $47.4bn in 2023. YouTube and LinkedIn follow, with $29.7bn and $15.5bn, respectively. The Brand Finance survey also showed Twitter\u2019s brand value has plunged 32% since Musk\u2019s takeover and now stands at only $5.5bn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besides outgrowing much bigger competitors like Facebook, TikTok also won the title of the fastest-growing media brand out there. In just three years, the brand value of the video-sharing app has surged by an impressive 250%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Surging User Base and Downloads Pushing TikTok\u2019s Brand Value<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to the surging number of users, marketers are willing to dig deep into their pockets to promote on TikTok. TikTok ads can open many doors to companies, especially those wanting to reach a young audience. Plus, videos posted on the app can go viral and reach millions of users practically overnight, something no other social media app can offer. This has helped the video-sharing app grow its brand value 3.5 times in three years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This figure will continue growing in the following years, as TikTok\u2019s surging popularity shows no signs of stopping any time soon. According to AppMagic data, the app was downloaded nearly half a billion times worldwide in the first six months of the year, or 32% more than in the same period a year ago, pushing its lifetime downloads to 4.4 billion.&nbsp; &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past six years, TikTok climbed to the top of the world. The video-sharing app saw one of the most head-spinning rises in the social media landscape, causing its user base to swell five times to over 1.9 billion. But, besides its users, revenue, and downloads skyrocketing, TikTok has also become the world\u2019s most [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":43990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-43989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok brand value - $65.7B in 2023 | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"TikTok brand value hit $65.7B in 2023, making it the world\u2019s most valuable social media brand\u2014$7B more than Facebook. See why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saudishopper.com.sa\/en\/tiktok-is-the-worlds-most-valuable-social-media-brand-worth-65-7b-in-2023-7b-more-than-facebook-and-18b-more-than-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok brand value - $65.7B in 2023 | Saudi Shopper\" \/>\n<meta property=\"og:description\" content=\"TikTok brand value hit $65.7B in 2023, making it the world\u2019s most valuable social media brand\u2014$7B more than Facebook. 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