{"id":44203,"date":"2023-10-13T15:31:11","date_gmt":"2023-10-13T12:31:11","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=44203"},"modified":"2026-03-28T04:12:05","modified_gmt":"2026-03-28T01:12:05","slug":"al-futtaim-education-foundation-officially-launches-project-aghsan-to-promote-graded-arabic-reading","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/al-futtaim-education-foundation-officially-launches-project-aghsan-to-promote-graded-arabic-reading\/","title":{"rendered":"AL FUTTAIM EDUCATION FOUNDATION OFFICIALLY LAUNCHES \u2018PROJECT AGHSAN\u2019 TO PROMOTE GRADED ARABIC READING"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\">The most comprehensive and largest initiative of its kind in the Arab world<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The initiative seeks to significantly transform Arabic language reading by releasing 3,000 titles by 2026.<\/em><\/li>\n\n\n\n<li><em>The project\u2019s first phase concluded with the release of 500 titles in early childhood literature.<\/em><\/li>\n\n\n\n<li><em>The program was designed based on thorough research and systematic studies to enhance the reading skills of Arab children.<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dubai, 13 October 2023:<\/strong>&nbsp;The Al Futtaim Education Foundation, a key institution within the Al-Futtaim Group, has officially launched the \u2018Project Aghsan\u2019 in collaboration with the Centre for Excellence in Arabic and the Jabal Amman Publishers, a publishing house from Jordan. This unique initiative, the most comprehensive in the Arab world, aspires to elevate Arabic reading standards. By planning to publish 3,000 titles in Arabic by 2026, it focuses on improving the educational journey for children aged 3 to 11, catering to their evolving requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Project Aghsan was inaugurated during a grand ceremony in Dubai hosted by the Al Futtaim Education Foundation and graced by His Excellency Omar Abdullah Al Futtaim, Vice Chairman and CEO of the Al-Futtaim Group and the Chairman of the Board for the Al Futtaim Education Foundation, along with numerous educational leaders and dignitaries.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-3_ssict_1200_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-3_ssict_1200_800-1024x683.webp\" alt=\"\" class=\"wp-image-44205\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-3_ssict_1200_800-1024x683.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-3_ssict_1200_800-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-3_ssict_1200_800-768x512.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-3_ssict_1200_800-1080x720.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-3_ssict_1200_800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Designed with a foundation of systematic studies and in-depth research, this ambitious project aims to nurture a love for reading among its target audience by addressing challenges in children\u2019s literature, such as ensuring content that aligns with their reading abilities and the need for a coherent system to categorise Arabic children\u2019s literature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Project Aghsan will roll out in three age-specific phases:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The first phase, targeting children aged 3 to 6, was unveiled at the launch event with 500 titles. It focuses on basic phonetic reading that includes four letters.<\/li>\n\n\n\n<li>The second phase, designed for children aged 6 to 8, aims to enhance reading abilities by integrating sight words with phonetic terms; it\u2019s projected to conclude by 2024.<\/li>\n\n\n\n<li>The third and final phase delves into intricate linguistic and phonetic patterns for children between 9 and 11 years, with a slated completion by the end of 2026.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Steadfast in its commitment to producing top-tier Arabic content, Project Aghsan offers genuine educational value across the Arab world by crafting a holistic approach to children\u2019s literature that encompasses a broad spectrum of fictional and non-fictional content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-1_ssict_1200_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-1_ssict_1200_800-1024x683.webp\" alt=\"Project Aghsan (1)_ssict_1200_800\" class=\"wp-image-44207\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-1_ssict_1200_800-1024x683.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-1_ssict_1200_800-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-1_ssict_1200_800-768x512.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-1_ssict_1200_800-1080x720.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-1_ssict_1200_800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A qualitative shift in the educational landscape<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In her statement,&nbsp;<strong>Dr. Farah Sarraj, Chief Corporate Officer at Al-Futtaim School Management Company&nbsp;<\/strong>said: \u201cAt Al Futtaim Education Foundation, we are dedicated to fostering a significant transformation in local and regional educational landscapes. Our commitment lies in offering comprehensive, innovative educational experiences and initiatives that align with global best practices towards supporting and advancing opportunities within the academic realm, particularly in children\u2019s literature. Aghsan\u2019s ground breaking initiative aligns seamlessly with the UAE\u2019s vision to ensure that students across various age groups understand the Arabic language, a cornerstone of our national identity and a vibrant medium of thought and expression. Through this program, our objective is to reinforce the importance of reading in Arabic, underpinned by thorough research and investigation to cultivate critical thinking and exploratory abilities in our target audience, covering various subjects such as civilisation, culture, human relations, and society. We remain steadfast in our mission to uphold and champion the principles of cooperation, excellence, and societal impact, all of which serve as foundational pillars, driving positive change within the Al Futtaim Education Foundation\u2019s ethos.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-4_ssict_1200_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-4_ssict_1200_800-1024x683.webp\" alt=\"Project Aghsan (4)_ssict_1200_800\" class=\"wp-image-44204\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-4_ssict_1200_800-1024x683.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-4_ssict_1200_800-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-4_ssict_1200_800-768x512.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-4_ssict_1200_800-1080x720.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Project-Aghsan-4_ssict_1200_800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For his part,&nbsp;<strong>Mr Sinan Sweis, Founder and CEO of Jabal Amman Publishers,&nbsp;<\/strong>said: \u201cWe at Jabal Amman Publishers are proud of our commitment to instilling a passion for the Arabic language among children across the Arab world, and our keenness to provide contemporary content that is consistent with the needs of students. We are pleased with this partnership with the Al Futtaim Education Foundation, which aims to create a generation of readers distinguished by broad imagination, creativity and intelligence, and we look forward to the results and outputs through which the Project Aghsan will contribute to enriching Arabic content in the field of children\u2019s literature.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Aghsan-Media-Photo_ssict_1200_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Aghsan-Media-Photo_ssict_1200_800-1024x683.webp\" alt=\"Aghsan Media Photo_ssict_1200_800\" class=\"wp-image-44208\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Aghsan-Media-Photo_ssict_1200_800-1024x683.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Aghsan-Media-Photo_ssict_1200_800-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Aghsan-Media-Photo_ssict_1200_800-768x512.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Aghsan-Media-Photo_ssict_1200_800-1080x720.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/Aghsan-Media-Photo_ssict_1200_800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Intensive research for the Centre of Excellence in Arabic&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Project Aghsan embodies a philosophy rooted in meticulous research, executed by the Centre for Excellence in Arabic at the Al Futtaim Education Foundation, which seeks to empower future UAE and Arab generations by bolstering their Arabic proficiency by developing an auditory teaching system for Arabic, curating phonetically-ordered vocabulary lists, and formulating an extensive word bank for each reading level. The centre has also successfully identified 2,000 frequently used sight words in Arabic children\u2019s texts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most comprehensive and largest initiative of its kind in the Arab world Dubai, 13 October 2023:&nbsp;The Al Futtaim Education Foundation, a key institution within the Al-Futtaim Group, has officially launched the \u2018Project Aghsan\u2019 in collaboration with the Centre for Excellence in Arabic and the Jabal Amman Publishers, a publishing house from Jordan. This unique [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":44206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":69,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-44203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site 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