{"id":44349,"date":"2023-10-17T07:29:47","date_gmt":"2023-10-17T04:29:47","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=44349"},"modified":"2026-03-28T04:14:26","modified_gmt":"2026-03-28T01:14:26","slug":"saudi-residents-show-support-for-green-ambitions-as-part-of-vision-2030-plans","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/saudi-residents-show-support-for-green-ambitions-as-part-of-vision-2030-plans\/","title":{"rendered":"Saudi residents show support for green ambitions as part of Vision 2030 plans"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><em>85% of Saudi residents believe move towards a green economy is important for the Kingdom<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Research highlights overwhelming public support for green transition as part of diversifying away from oil revenues<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Private sector has a vital role to be play in bringing expertise and know-how to drive Saudi\u2019s giga-projects<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Riyadh, Kingdom of Saudi Arabia, 17<sup>th<\/sup>&nbsp;October 2023<\/strong>: 85% of Saudi residents agree the move towards a green economy is important for the future of the Kingdom. That\u2019s according to research released from the&nbsp;<a href=\"https:\/\/www.sercoinstitute.com\/research\">Serco Institute<\/a>, which highlights that the vast majority of people living in the country view the Kingdom\u2019s green transition as \u2018very\u2019 important or important.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Institute\u2019s research, conducted in conjunction with the polling agency Kantar and covering over 1,000 adults aged 18-54 living in Saudi Arabia, firmly establishes the depth of public support in the Kingdom for the reforms of Vision 2030. Indeed, this polling research shows that a still higher proportion (88%) of Saudis support one of the broader aims of Vision 2030: to diversify the Kingdom\u2019s economy and transition away from oil revenues.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sustainability is central to Vision 2030 and the Saudi Government\u2019s ambitions: the Kingdom aims to reach net zero carbon emissions by 2060, with Crown Prince Mohammed bin Salman having committed over $180bn (\u00a3130bn) towards net zero in 2021<a href=\"x-webdoc:\/\/F44CB0D9-2C32-4095-A699-C8125C4444F4#_ftn1\"><sup>[1]<\/sup><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saudi policymakers have found an innovative way to marry their sustainability drive with another key pillar of the Vision 2030 agenda: tourism. The Kingdom\u2019s vast giga-projects, in particular Red Sea Global in the country\u2019s west, have sought to emphasise sustainable tourism, offering a green luxury holiday destination on the shores of the Red Sea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In support of the visionary project, Serco has been appointed as the managing agent for the full suite of sustainable mobility services at The Red Sea, delivering a world-class, net-zero mobility experience for guests visiting the development. Commenting on the project and Saudi\u2019s ambitious plans to move towards a green economy,&nbsp;<strong>Phil Malem, CEO of Serco Middle East comments:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThis landmark partnership for our transport operations in Saudi will create new roles in the Kingdom and is very much aligned with our company purpose of bringing national visions to life. Our global experience in mobility operations, coupled with the huge ambitions for The Red Sea, means guests will enjoy an incredible experience throughout their entire journey. Through giga projects, such as this one, Saudi is pushing exciting boundaries in the use of<\/em>&nbsp;innovations,&nbsp;<em>technology and international best practices to deliver the best possible customer experiences.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supporting this, further research from Serco Institute shows that over half of Saudi residents (55%) agree that \u2018tourism or leisure\u2019 is either the first or second most promising economic sector for the KSA economy<a href=\"x-webdoc:\/\/F44CB0D9-2C32-4095-A699-C8125C4444F4#_ftn2\"><sup>[2]<\/sup><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This placed the tourism and hospitality industry as the sector most viewed as having potential for the Saudi economy by the people of Saudi Arabia itself, suggesting citizens are very much in favour of their government\u2019s decision to designate tourism as a central pillar of their Vision 2030 programme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ben O\u2019Keeffe, Deputy Director, Serco Institute comments:&nbsp;<\/strong>\u201c<em>From green electricity generation to sustainable mobility, Saudi is aiming to be a global reference point for how to develop a region sustainably, in a low-carbon manner and with minimal impact on the environment. Importantly, our polling shows that this is exactly the direction of travel Saudi residents want to see.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cTo help accelerate these projects, such as the Red Sea Project, the private sector has a critical role to play. From supporting with renewable energy provision, utility infrastructures or green mobility services, the private sector needs to continue to work hand in hand with the government to harness its capabilities and expertise in the fight against climate change.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cCombining their ambition with the expertise and knowhow of private sector organisations and an investment in human capital, KSA giga-projects have a winning formula to unlock the Kingdom\u2019s full economic potential and achieve the goals set out in Vision 2030. It is through doing so that the Kingdom of Saudi will realise its ambitious Vision 2030 plans, and will become a world leader in sustainability.\u201d<\/em>&nbsp;<strong>Ben added<em>.<\/em><\/strong><em>&nbsp;&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>85% of Saudi residents believe move towards a green economy is important for the Kingdom Research highlights overwhelming public support for green transition as part of diversifying away from oil revenues Private sector has a vital role to be play in bringing expertise and know-how to drive Saudi\u2019s giga-projects Riyadh, Kingdom of Saudi Arabia, 17th&nbsp;October [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":44350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-44349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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