{"id":44807,"date":"2023-10-26T15:58:27","date_gmt":"2023-10-26T12:58:27","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=44807"},"modified":"2026-03-28T04:23:43","modified_gmt":"2026-03-28T01:23:43","slug":"acciona-cultura-promotessustainable-growth-for-cities-through-culture","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/acciona-cultura-promotessustainable-growth-for-cities-through-culture\/","title":{"rendered":"ACCIONA CULTURA PROMOTESSUSTAINABLE GROWTH\u00a0FOR CITIES THROUGH CULTURE"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">RIYADH, OCTOBER 26, 2023.<strong>&nbsp;<\/strong>ACCIONA Cultura, a leading cultural production firm, held a second-panel discussion in its series of&nbsp;<em>Talks<\/em>&nbsp;designed to promote culture through technological innovation and creativity. The event, held at the World Tourism Organization\u2019s (UNWTO) regional office in Riyadh, brought together a range of leading figures from across the arts, government, and business to showcase the decisive role that culture plays in promoting a more sustainable world.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The discussion in this session focused on the relationship between cities and culture and&nbsp;how museums, in particular, have evolved over the last thirty years to reach new audiences, remaining relevant to younger, hyper-connected, and highly digitized generations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Riyadh event follows an inaugural panel discussion of its series entitled&nbsp;<em>Sustainability Matters: A Social Conversation<\/em>&nbsp;in May, which explored the concept of culture as a powerful tool for achieving social sustainability by promoting diversity, inclusivity, and creativity while preserving the cultural heritage of local communities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Panelists who participated in the event included&nbsp;Farah Abushullaih, Head of Museums at Ithra;&nbsp;Muna Alamer, Managing Partner at Naqaa Solutions;&nbsp;Marta Fern\u00e1ndez de Alarc\u00f3n, Secretary General of the Spanish Chamber of Commerce in the UAE; Nayfa Rayed Al-Brahim, Co-founder of Vox Art and Atrum Art;&nbsp;and&nbsp;Cristina Hern\u00e1ndez Prieto, ACCIONA Cultura head of Events. The participants shared their experiences in different areas and explained how Saudi Arabia\u00b4s Vision 2030 aims to nurture the country\u2019s cultural scene.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daniel Orti, ACCIONA Cultura Middle East Director, who participated as the keynote speaker, said, \u201cMuseums are perfectly positioned to address and enhance sustainability as they can work with communities to raise public awareness, support research, and contribute to well-being. The role museums play in the public discussion on sustainability has never been more critical\u201d.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/ACCIONA-CULTURA-\u062a\u0639\u0632\u0632-\u0645\u0646-\u0627\u0644\u0646\u0645\u0648-\u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645-\u0644\u0644\u0645\u062f\u0646-\u0639\u0628\u0631-\u0627\u0644\u062b\u0642\u0627\u0641\u0629-\u0648\u0627\u0644\u062a\u0631\u0627\u062b1_ssict_1200_626.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/ACCIONA-CULTURA-\u062a\u0639\u0632\u0632-\u0645\u0646-\u0627\u0644\u0646\u0645\u0648-\u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645-\u0644\u0644\u0645\u062f\u0646-\u0639\u0628\u0631-\u0627\u0644\u062b\u0642\u0627\u0641\u0629-\u0648\u0627\u0644\u062a\u0631\u0627\u062b1_ssict_1200_626-1024x534.webp\" alt=\"ACCIONA CULTURA \u062a\u0639\u0632\u0632 \u0645\u0646 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645 \u0644\u0644\u0645\u062f\u0646 \u0639\u0628\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0648\u0627\u0644\u062a\u0631\u0627\u062b1_ssict_1200_626\" class=\"wp-image-44809\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/ACCIONA-CULTURA-\u062a\u0639\u0632\u0632-\u0645\u0646-\u0627\u0644\u0646\u0645\u0648-\u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645-\u0644\u0644\u0645\u062f\u0646-\u0639\u0628\u0631-\u0627\u0644\u062b\u0642\u0627\u0641\u0629-\u0648\u0627\u0644\u062a\u0631\u0627\u062b1_ssict_1200_626-1024x534.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/ACCIONA-CULTURA-\u062a\u0639\u0632\u0632-\u0645\u0646-\u0627\u0644\u0646\u0645\u0648-\u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645-\u0644\u0644\u0645\u062f\u0646-\u0639\u0628\u0631-\u0627\u0644\u062b\u0642\u0627\u0641\u0629-\u0648\u0627\u0644\u062a\u0631\u0627\u062b1_ssict_1200_626-300x157.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/ACCIONA-CULTURA-\u062a\u0639\u0632\u0632-\u0645\u0646-\u0627\u0644\u0646\u0645\u0648-\u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645-\u0644\u0644\u0645\u062f\u0646-\u0639\u0628\u0631-\u0627\u0644\u062b\u0642\u0627\u0641\u0629-\u0648\u0627\u0644\u062a\u0631\u0627\u062b1_ssict_1200_626-768x401.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/ACCIONA-CULTURA-\u062a\u0639\u0632\u0632-\u0645\u0646-\u0627\u0644\u0646\u0645\u0648-\u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645-\u0644\u0644\u0645\u062f\u0646-\u0639\u0628\u0631-\u0627\u0644\u062b\u0642\u0627\u0641\u0629-\u0648\u0627\u0644\u062a\u0631\u0627\u062b1_ssict_1200_626-1080x563.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/10\/ACCIONA-CULTURA-\u062a\u0639\u0632\u0632-\u0645\u0646-\u0627\u0644\u0646\u0645\u0648-\u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645-\u0644\u0644\u0645\u062f\u0646-\u0639\u0628\u0631-\u0627\u0644\u062b\u0642\u0627\u0641\u0629-\u0648\u0627\u0644\u062a\u0631\u0627\u062b1_ssict_1200_626.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cristina Hern\u00e1ndez Prieto underscored that events are a relevant tool for cultural promotion. \u201cBy bringing together leading figures from a range of sectors, events like these can themselves spark innovation and collaboration while raising the profile of sustainability and culture in the public consciousness,\u201d she said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All of ACCIONA Cultura\u00b4s activities are carbon neutral, including events. As part of a renewable energy company, all CO2 emissions are offset through&nbsp;ACCIONA\u00b4s clean energy projects. Furthermore, ACCIONA Cultura has recently launched a Sustainable Events Guide designed to help all the actors involved in events towards a net zero future\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">REGIONAL&nbsp;<strong>PRESENCE<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ACCIONA Cultura has a strong presence in the Museums, Exhibitions, and Events business in the Middle East. In Qatar, ACCIONA Cultura has undertaken the museography works for the 3-2-1 Qatar Olympic and Sports Museum, the world\u2019s largest museum dedicated to the Olympics and sports.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ACCIONA Cultura has also been responsible for 150 media productions for the National Museum of Qatar, the implementation of Msheireb&nbsp;Museums, and the production of various temporary exhibitions for Doha\u2019s Museum of Islamic Art and the Orientalist Museum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elsewhere in the Middle East, ACCIONA Cultura has worked for the National Museum of Oman, the Dubai Expo 2020 (Sustainability Pavilion, UAE Pavilion, Spain Pavilion, Youth Pavilion, Expo Live Pavilion, 46 Thematic Pavilions, and Micro-museums), the Al Shindagha Museum in Dubai, and the Qasr Al Watan Presidential Palace in Abu Dhabi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RIYADH, OCTOBER 26, 2023.&nbsp;ACCIONA Cultura, a leading cultural production firm, held a second-panel discussion in its series of&nbsp;Talks&nbsp;designed to promote culture through technological innovation and creativity. The event, held at the World Tourism Organization\u2019s (UNWTO) regional office in Riyadh, brought together a range of leading figures from across the arts, government, and business to showcase [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":44808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-44807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ACCIONA Cultura - Sustainable Growth Through Culture | | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"ACCIONA Cultura highlights sustainable growth through culture in Riyadh, using tech innovation and creativity to support cities worldwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saudishopper.com.sa\/en\/acciona-cultura-promotessustainable-growth-for-cities-through-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACCIONA Cultura - Sustainable Growth Through Culture | | Saudi Shopper\" \/>\n<meta property=\"og:description\" content=\"ACCIONA Cultura highlights sustainable growth through culture in Riyadh, using tech innovation and 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