{"id":44979,"date":"2023-11-02T10:18:26","date_gmt":"2023-11-02T07:18:26","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=44979"},"modified":"2026-03-28T04:26:42","modified_gmt":"2026-03-28T01:26:42","slug":"givaudan-taste-wellbeing-to-showcase-food-experiences-inspired-by-consumers-at-gulfood-manufacturing-2023-in-dubai","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/givaudan-taste-wellbeing-to-showcase-food-experiences-inspired-by-consumers-at-gulfood-manufacturing-2023-in-dubai\/","title":{"rendered":"Givaudan Taste &amp; Wellbeing to showcase food experiences inspired by consumers at Gulfood Manufacturing 2023 in Dubai"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\">Leveraging its long-standing expertise, Givaudan is co-creating multi-sensorial food experiences supported by instant consumer feedback&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Givaudan, a global leader in taste and wellbeing, announced its participation at the upcoming Gulfood Manufacturing 2023. During this event, Givaudan will showcase consumer-centric food and beverage innovations. There will also be a co-creation demo session for concept modifications, followed by instant consumer liking predictions based on these adaptations.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Building on its vast culinary and beverages expertise, Givaudan emphasizes authenticity in every consumer product. Under the theme of \u201cFood Experiences Inspired by Consumers,\u201d the company will spotlight the breadth of it product portfolio around three pivotal areas: &#8216;Feel Good&#8217;, &#8216;Does Good&#8217;, and &#8216;Imagine&#8217;.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8216;Feel Good&#8217; Zone presents a curated tasting journey. Visitors can experience fizzy drinks enhanced with natural caffeine, alongside mocktails infused with sustainable TasteTrek\u00ae Citrus flavors. The zone also highlights culinary concepts featuring TasteSolutions\u00ae and innovative flavor technologies. The diverse chilli collection spans from mild to wild, while plant-based savouries showcase Givaudan\u2019s TasteEssentials\u00ae and Taste Collections. A sensory exploration of innovation and authenticity awaits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"applewebdata:\/\/69D9E7D2-1222-4898-9D18-F368E9D37C7B#_msocom_1\">[JI1]<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the &#8216;Does Good&#8217; zone, Givaudan highlights energy-boosting concepts tailored for gamers seeking sustained focus and performance. Additionally, the zone features innovative beverages infused&nbsp;&nbsp;with calming botanicals, addressing the rising demand for natural hydration solutions, and employs advanced sugar-reduction techniques for a healthful touch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>In the &#8216;Imagine&#8217; zone, Givaudan showcases the synergy of consumer insights, sensory expertise, and advanced digital and AI tools in product innovation. Visitors can engage in a co-creation approach, adjusting prototypes to see shifts in consumer preferences. The demonstration emphasizes a pilot of our predictive model, versatile and adaptable to various category needs and specific customer priorities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antoine Khalil, Head of SAMEA, Givaudan said, &#8220;We are excited to participate once again at Gulfood Manufacturing, a leading regional platform where industry experts and customers meet yearly to discuss the latest food and beverage trends. This year\u2019s Gulfood Manufacturing theme \u201cThe Smarter Future\u201d gives us a great opportunity to showcase how Givaudan is supporting customers meet the complexities of consumers\u2019 evolving needs and expectations with our latest digital solutions and product innovations.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visit Givaudan Taste &amp; Wellbeing stand at Hall 5 | Stand A5-28 at Gulfood Manufacturing, which runs from 7 &#8211; 9 November 2023 at Dubai World Trade Centre.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<a href=\"applewebdata:\/\/69D9E7D2-1222-4898-9D18-F368E9D37C7B#_msoanchor_1\">[JI1]<\/a>I don\u2019t know what this is.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leveraging its long-standing expertise, Givaudan is co-creating multi-sensorial food experiences supported by instant consumer feedback&nbsp; Givaudan, a global leader in taste and wellbeing, announced its participation at the upcoming Gulfood Manufacturing 2023. During this event, Givaudan will showcase consumer-centric food and beverage innovations. There will also be a co-creation demo session for concept modifications, followed [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":44980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-44979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Givaudan Gulfood Manufacturing - Food experiences | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Givaudan Gulfood Manufacturing 2023 in Dubai: discover consumer-inspired taste &amp; 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