{"id":45371,"date":"2023-11-19T09:38:27","date_gmt":"2023-11-19T06:38:27","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=45371"},"modified":"2026-03-28T04:34:08","modified_gmt":"2026-03-28T01:34:08","slug":"iconic-saudi-marketers-dr-obeid-al-abdali-and-kaswara-al-khatib-honoured-at-the-first-ever-athar-awards","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/iconic-saudi-marketers-dr-obeid-al-abdali-and-kaswara-al-khatib-honoured-at-the-first-ever-athar-awards\/","title":{"rendered":"Iconic Saudi Marketers \u2013 Dr. Obeid Al Abdali and Kaswara Al Khatib honoured at the first-ever Athar Awards"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Starcom, stc, Wunderman Thompson,&nbsp;The Bold Group, The Fullstop, Aramco, and Impact BBDO among award winners<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saudi professionals and students from&nbsp;XELEMENT, Bassmat, HungerStation, King Saud University, SABIC,&nbsp;<a>Imam Mohammad Ibn Saud Islamic University<\/a>, and more claim top laurels at the Young Talent Academy Programme\u2019s 24-hour Hack Competition<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Riyadh, 19 November 2023:&nbsp;<\/strong>Athar \u2013 Saudi Festival of Creativity, the largest gathering of the creative marketing industry in the Kingdom, concluded its inaugural edition with the Athar Awards ceremony that saw the likes of Dr Obeid Al Abdali, President of Mazeej Marketing Consulting and Kaswara Al Khatib, Chairman of UTURN, take home the Saudi Athar Marketer Award and Saudi Athar Empowerment Award, respectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The festival, which brought together more than 1,400 attendees from across the region and beyond to Riyadh, celebrated the distinguished work of some of the finest talent at the first Athar Legacy Awards of the Decade and the Athar Special Awards on 16 November 2023. In addition, the event also recognised winners of the Young Talent Academy Programme\u2019s 24-hour hack competition as well as the participants of the Maheerah Programme.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Kaswara-Al-Khatib-Right-receiving-the-Saudi-Athar-Empowerment-Award_ssict_1200_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Kaswara-Al-Khatib-Right-receiving-the-Saudi-Athar-Empowerment-Award_ssict_1200_800-1024x683.webp\" alt=\"Kaswara Al Khatib (Right) receiving the Saudi Athar Empowerment Award_ssict_1200_800\" class=\"wp-image-45373\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Kaswara-Al-Khatib-Right-receiving-the-Saudi-Athar-Empowerment-Award_ssict_1200_800-1024x683.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Kaswara-Al-Khatib-Right-receiving-the-Saudi-Athar-Empowerment-Award_ssict_1200_800-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Kaswara-Al-Khatib-Right-receiving-the-Saudi-Athar-Empowerment-Award_ssict_1200_800-768x512.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Kaswara-Al-Khatib-Right-receiving-the-Saudi-Athar-Empowerment-Award_ssict_1200_800-1080x720.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Kaswara-Al-Khatib-Right-receiving-the-Saudi-Athar-Empowerment-Award_ssict_1200_800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Attended by the who\u2019s who of the industry from across the region, the award ceremony saw top honours being given away by the awards were given away in grand fashion by&nbsp;<strong>Ian Fairservice, Chairman of Athar Festival and Managing Partner &amp; Group Editor-in-Chief of Motivate Media Group<\/strong>, and&nbsp;<strong>Mohamed Al Ayed, Vice Chairman of Athar Festival and CEO of TRACCS<\/strong>, alongside other senior leaders from reputable Saudi organisations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commenting on the success of the festival,&nbsp;<strong>Fairservice<\/strong>&nbsp;stated:<strong>&nbsp;\u201c<\/strong>Over the last few days, Athar Festival has proven that the potential for creativity in Saudi Arabia is simply boundless. Though it may have come to an end here at the Athar Awards, the conversations have only just begun, and I can\u2019t wait to see what the future holds.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, sharing his thoughts on the inaugural edition of the Athar Awards,<strong>&nbsp;Al Ayed&nbsp;<\/strong>said: \u201cCreativity has always been the differentiating factor of success. That success is what the first-ever Athar Awards intends to recognise and celebrate as we draw the curtain on what has been a truly amazing and inspiring festival. We are confident that the impact created here will spread to empower even greater levels of creative innovation in the Kingdom.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Maheerah-Womens-Empowerment-Programme-Participants_ssict_1200_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Maheerah-Womens-Empowerment-Programme-Participants_ssict_1200_800-1024x683.webp\" alt=\"Maheerah Women's Empowerment Programme Participants_ssict_1200_800\" class=\"wp-image-45372\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Maheerah-Womens-Empowerment-Programme-Participants_ssict_1200_800-1024x683.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Maheerah-Womens-Empowerment-Programme-Participants_ssict_1200_800-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Maheerah-Womens-Empowerment-Programme-Participants_ssict_1200_800-768x512.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Maheerah-Womens-Empowerment-Programme-Participants_ssict_1200_800-1080x720.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Maheerah-Womens-Empowerment-Programme-Participants_ssict_1200_800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Athar Legacy Awards of the Decade:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Athar Legacy Awards of the Decade, recognised agencies and brands verified by the Dubai Lynx and Cannes Lions international festivals of creativity based on the highest number of cumulative points gained over the last decade. The four categories and the proud winners were:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Saudi Athar Media Network of the Decade:&nbsp;<\/strong>Starcom<\/li>\n\n\n\n<li><strong>Saudi Athar Brand of the Decade:&nbsp;<\/strong>stc<\/li>\n\n\n\n<li><strong>Saudi Athar Agency of the Decade:&nbsp;<\/strong>Wunderman Thompson, Riyadh<\/li>\n\n\n\n<li><strong>Saudi Athar Network of the Decade:&nbsp;<\/strong>Wunderman Thompson<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Athar Special Awards:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Athar Special Awards went out to the most outstanding individuals, market leaders, and organisations who have positively contributed to the local creative industry\u2019s growth and development. These awards were given across two individual categories and four group categories:<\/p>\n\n\n\n<ol class=\"wp-block-list\" style=\"list-style-type:upper-roman\">\n<li><strong><\/strong><strong>Individual Categories<\/strong><\/li>\n\n\n\n<li><strong>Saudi Athar Marketer Award:&nbsp;<\/strong>Dr Obeid Al Abdali, President of Mazeej Marketing Consulting<\/li>\n\n\n\n<li><strong>Saudi Athar Empowerment Award:&nbsp;<\/strong>Kaswara Al Khatib, Chairman of UTURN<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" style=\"list-style-type:upper-roman\">\n<li><strong><\/strong><strong>Group Categories<\/strong><\/li>\n\n\n\n<li><strong>Saudi Athar Disruptors Award:&nbsp;<\/strong>The Bold Group<\/li>\n\n\n\n<li><strong>Saudi Athar Excellence Award:&nbsp;<\/strong>The Fullstop<\/li>\n\n\n\n<li><strong>Saudi Athar Game Changer Award:&nbsp;<\/strong>Aramco<\/li>\n\n\n\n<li><strong>Saudi Athar Creative Recognition Award:&nbsp;<\/strong>Impact BBDO<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Athar-Young-Talent-Academy-Winners_ssict_1200_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Athar-Young-Talent-Academy-Winners_ssict_1200_800-1024x683.webp\" alt=\"Athar Young Talent Academy Winners_ssict_1200_800\" class=\"wp-image-45375\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Athar-Young-Talent-Academy-Winners_ssict_1200_800-1024x683.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Athar-Young-Talent-Academy-Winners_ssict_1200_800-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Athar-Young-Talent-Academy-Winners_ssict_1200_800-768x512.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Athar-Young-Talent-Academy-Winners_ssict_1200_800-1080x720.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/11\/Athar-Young-Talent-Academy-Winners_ssict_1200_800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Young Talent Academies Awards:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A fitting culmination of the Young Talent Academy Programme that took place over the course of the Athar Festival, the Young Talent Academy Awards at the ceremony acknowledged the outstanding performance of participants who excelled in six academies related to public relations, social communications, branding and design, innovation, copywriting, and planning.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Held from 13-15 November, these youth took part in a 24-hour hack competition that saw the leaders of tomorrow put their skills to the test, with each academy producing a number of winners:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Social Communications Academy Hack Competition Winners<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lama Baaj, XELEMENT<\/li>\n\n\n\n<li>Hessa Alnoufal, Bassmat<\/li>\n\n\n\n<li>Shahad Alhammad, HungerStation<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Branding and Design Academy Hack Competition Winners<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nancy ElAzzi, Wunderman Thompson<\/li>\n\n\n\n<li>Mazunah Alfagham, King Saud University<\/li>\n\n\n\n<li>Ahmed Al-Hassan, XELEMENT<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Innovation Academy Hack Competition Winners<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Raghad Othman, HungerStation<\/li>\n\n\n\n<li>Sara Alruwalily, King Saud University<\/li>\n\n\n\n<li>Shaden Alotaibi, King Saud University<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Copywriting Academy Hack Competition Winners<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nouf Mishall Mohabat, SABIC<\/li>\n\n\n\n<li>Ruba Alshamrani, HungerStation<\/li>\n\n\n\n<li>Yara Al Hanaya, Lhamin Marketing<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Planning Academy Hack Competition Winners<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Noora Alissa, HungerStation<\/li>\n\n\n\n<li>Ammar Sadiq, Mindshare&nbsp;<\/li>\n\n\n\n<li>Abdullah Dahan, Onsor Mosha<\/li>\n\n\n\n<li>Saleh Alhedaithy, Bassmat&nbsp;<\/li>\n\n\n\n<li>Ayman Aldahan, Mindshare<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Public Relations Academy Hack Competition Winners<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Raneem Alotaibi, Imam Mohammad Ibn Saud Islamic University<\/li>\n\n\n\n<li>Aljohara Alsuliman, Imam Mohammad Ibn Saud Islamic University<\/li>\n\n\n\n<li>Raghad Asiri, Imam Mohammad Ibn Saud Islamic University<\/li>\n\n\n\n<li>Sahar Alharbi, Imam Mohammad Ibn Saud Islamic University<\/li>\n\n\n\n<li>Raya Almoshawah, Imam Mohammad Ibn Saud Islamic University<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The Athar Awards ceremony successfully culminated the inaugural edition of the Athar Festival that brought the local and international creative community together to uncover and amplify the creative potential of Saudi Arabia. The realisation of this potential and its business impact on the industry and beyond will likely be explored in next year\u2019s edition of the festival.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starcom, stc, Wunderman Thompson,&nbsp;The Bold Group, The Fullstop, Aramco, and Impact BBDO among award winners Saudi professionals and students from&nbsp;XELEMENT, Bassmat, HungerStation, King Saud University, SABIC,&nbsp;Imam Mohammad Ibn Saud Islamic University, and more claim top laurels at the Young Talent Academy Programme\u2019s 24-hour Hack Competition Riyadh, 19 November 2023:&nbsp;Athar \u2013 Saudi Festival of Creativity, the [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":45374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-45371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is 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