{"id":45924,"date":"2023-12-07T21:48:54","date_gmt":"2023-12-07T18:48:54","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=45924"},"modified":"2026-03-28T04:43:49","modified_gmt":"2026-03-28T01:43:49","slug":"advancing-digital-ecosystems-and-ethical-ai-insights-from-gsmas-cmo-lara-dewar","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/advancing-digital-ecosystems-and-ethical-ai-insights-from-gsmas-cmo-lara-dewar\/","title":{"rendered":"Advancing Digital Ecosystems and Ethical AI: Insights from GSMA&#8217;s CMO, Lara Dewar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Riyadh, Saudi Arabia. December 7, 2023<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a recent interview at the M360 MENA event held in Riyadh, Saudi Arabia, we spoke with Lara Dewar, Chief Marketing Officer (CMO) of GSMA, a global organization representing mobile operators worldwide. With over 20 years of experience in various industries, Lara has shaped GSMA\u2019s communication strategy and fostered essential conversations within the mobile technology ecosystem. In this article, we delve into her insights on the primary objectives of the M360 MENA event and GSMA&#8217;s approach to ethical considerations in AI applications within mobile technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M360 MENA: Bridging Conversations in the Mobile Ecosystem<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The M360 MENA event, a regional initiative of the GSMA, serves as a platform to expand conversations within the mobile and connectivity ecosystem pertinent to the Middle East and North Africa (MENA) region. According to Lara Dewar, this event is pivotal in bringing together industry leaders, innovators, and stakeholders to discuss critical topics shaping the region&#8217;s digital future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Riyadh, the host city, boasts a remarkable 75% 5G network coverage among GCC states, setting a global standard for connectivity. Critical discussions at this event include spectrum policy, pricing, IoT, edge computing, and artificial intelligence (AI). Furthermore, recent investments in infrastructure and Saudi Arabia&#8217;s commitment to hosting Expo 2030 demonstrate the region&#8217;s eagerness to participate in the global digital transformation. GSMA acknowledges the importance of being part of these discussions and convening the community to drive progress and innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While there are no confirmed dates for the next M360 MENA event, GSMA remains committed to continuing this essential regional dialogue in the future.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/12\/\u062a\u0637\u0648\u064a\u0631-\u0627\u0644\u0646\u064f\u0638\u0645-\u0627\u0644\u0631\u0642\u0645\u064a\u0629-\u0648\u0627\u0644\u0630\u0643\u0627\u0621-\u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a-\u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a-\u0645\u0631\u0626\u064a\u0627\u062a-\u0645\u0646-\u0644\u0627\u0631\u0627-\u062f\u064a\u0648\u0627\u0631\u060c-\u0627\u0644\u0645\u062f\u064a\u0631\u0629-\u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0629-\u0644\u0644\u062a\u0633\u0648\u064a\u0642-\u0641\u064a-GSMA2_ssict_1200_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/12\/\u062a\u0637\u0648\u064a\u0631-\u0627\u0644\u0646\u064f\u0638\u0645-\u0627\u0644\u0631\u0642\u0645\u064a\u0629-\u0648\u0627\u0644\u0630\u0643\u0627\u0621-\u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a-\u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a-\u0645\u0631\u0626\u064a\u0627\u062a-\u0645\u0646-\u0644\u0627\u0631\u0627-\u062f\u064a\u0648\u0627\u0631\u060c-\u0627\u0644\u0645\u062f\u064a\u0631\u0629-\u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0629-\u0644\u0644\u062a\u0633\u0648\u064a\u0642-\u0641\u064a-GSMA2_ssict_1200_800-1024x683.webp\" alt=\"\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0646\u064f\u0638\u0645 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a- \u0645\u0631\u0626\u064a\u0627\u062a \u0645\u0646 \u0644\u0627\u0631\u0627 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https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/12\/\u062a\u0637\u0648\u064a\u0631-\u0627\u0644\u0646\u064f\u0638\u0645-\u0627\u0644\u0631\u0642\u0645\u064a\u0629-\u0648\u0627\u0644\u0630\u0643\u0627\u0621-\u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a-\u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a-\u0645\u0631\u0626\u064a\u0627\u062a-\u0645\u0646-\u0644\u0627\u0631\u0627-\u062f\u064a\u0648\u0627\u0631\u060c-\u0627\u0644\u0645\u062f\u064a\u0631\u0629-\u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0629-\u0644\u0644\u062a\u0633\u0648\u064a\u0642-\u0641\u064a-GSMA2_ssict_1200_800-1080x720.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2023\/12\/\u062a\u0637\u0648\u064a\u0631-\u0627\u0644\u0646\u064f\u0638\u0645-\u0627\u0644\u0631\u0642\u0645\u064a\u0629-\u0648\u0627\u0644\u0630\u0643\u0627\u0621-\u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a-\u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a-\u0645\u0631\u0626\u064a\u0627\u062a-\u0645\u0646-\u0644\u0627\u0631\u0627-\u062f\u064a\u0648\u0627\u0631\u060c-\u0627\u0644\u0645\u062f\u064a\u0631\u0629-\u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0629-\u0644\u0644\u062a\u0633\u0648\u064a\u0642-\u0641\u064a-GSMA2_ssict_1200_800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primary Objectives of M360 MENA: Collaboration and Responsibility<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the primary objectives of the M360 MENA event is to convene industry leaders and stakeholders for meaningful collaboration. As Lara Dewar pointed out, the COVID-19 pandemic highlighted the limitations of remote work when fostering collaboration that drives progress. Face-to-face interactions remain crucial for effective communication and cooperation within the mobile ecosystem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to collaboration, GSMA recognizes its responsibility as a leader amid the ongoing technological revolution. Ethical considerations are at the forefront of discussions, particularly concerning artificial intelligence. Lara emphasized that conversations on AI must also encompass AI ethics and cybersecurity. The event&#8217;s agenda covers spectrum policy, cybersecurity, data privacy, and AI, ensuring that these vital aspects of the digital landscape are thoroughly addressed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>GSMA&#8217;s Role in Ethical AI and Inclusivity<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regarding AI&#8217;s role in mobile technology, GSMA has been involved in the ethical considerations surrounding this emerging technology for several years. As a global organization representing mobile operators worldwide, GSMA leverages the wisdom and experience of its members to navigate the ethical challenges of AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GSMA&#8217;s role goes beyond merely promoting AI for societal and industrial benefits; it also involves ensuring its ethical use. Lara Dewar emphasized the importance of keeping everyone in the digital-first revolution. While mobile networks cover 95% of the world, 3.2 billion people still lack access to mobile internet. GSMA aims to address the root causes of this digital divide and work with its members to create a more inclusive digital future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In conclusion, the M360 MENA event is a crucial platform for advancing digital ecosystems in the MENA region. GSMA\u2019s commitment to ethical AI and inclusivity underscores its dedication to responsible and equitable technological progress. As Lara Dewar aptly put it, the responsibility of leaders amid this technological revolution is not just to drive innovation but to do so ethically and inclusively, leaving no one behind in the journey toward a digitally connected world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Riyadh, Saudi Arabia. December 7, 2023 In a recent interview at the M360 MENA event held in Riyadh, Saudi Arabia, we spoke with Lara Dewar, Chief Marketing Officer (CMO) of GSMA, a global organization representing mobile operators worldwide. With over 20 years of experience in various industries, Lara has shaped GSMA\u2019s communication strategy and fostered [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":45934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":28,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[449],"tags":[],"class_list":["post-45924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ethical AI insights - GSMA CMO Lara Dewar | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Ethical AI insights from GSMA CMO Lara Dewar at M360 MENA in Riyadh\u2014exploring digital ecosystems, ethics, and mobile industry goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saudishopper.com.sa\/en\/advancing-digital-ecosystems-and-ethical-ai-insights-from-gsmas-cmo-lara-dewar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ethical AI insights - GSMA CMO Lara Dewar | Saudi Shopper\" \/>\n<meta property=\"og:description\" content=\"Ethical AI insights from GSMA CMO Lara Dewar at M360 MENA in Riyadh\u2014exploring digital ecosystems, ethics, and mobile industry 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