{"id":46194,"date":"2023-12-20T16:35:55","date_gmt":"2023-12-20T13:35:55","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=46194"},"modified":"2026-03-28T04:48:49","modified_gmt":"2026-03-28T01:48:49","slug":"new-murabba-appointed-atkinsrealis-to-masterplan-the-worlds-largest-modern-downtown-in-riyadh-saudi-arabia","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/new-murabba-appointed-atkinsrealis-to-masterplan-the-worlds-largest-modern-downtown-in-riyadh-saudi-arabia\/","title":{"rendered":"New Murabba appointed AtkinsR\u00e9alis\u00a0to\u00a0masterplan\u00a0the world\u2019s largest modern downtown in Riyadh, Saudi Arabia\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Riyadh, Kingdom of Saudi Arabia: December 20, 2023 \u2013\u00a0The New Murabba Development Company (NMDC), a fully-owned subsidiary of the Public Investment Fund (PIF), Saudi Arabia,\u00a0has appointed\u00a0AtkinsR\u00e9alis (TSX: ATRL), a fully integrated professional services and project management company with offices around the world,\u00a0to support the design of the New Murabba masterplan, the world\u2019s largest modern downtown in Riyadh, and the Mukaab, an immersive destination that will revolutionize how<\/strong> people experience hospitality, retail and leisure.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A signing ceremony, attended by Sabah Barakat, Acting CEO of New Murabba Development Company, and Campbell Gray, CEO of AtkinsR\u00e9alis, Middle East &amp; Africa, was held to mark this milestone and celebrate the ongoing support to deliver Riyadh\u2019s new iconic destination.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sabah Barakat, Acting CEO of New Murabba Development Company, commented: \u201cWe are proud to recognize the important role that AtkinsR\u00e9alis has played so far in the translation of the incredible vision of this project into the design of the masterplan and the iconic Mukaab building. We\u2019re also pleased to recognize the ongoing involvement of AtkinsR\u00e9alis in this project through a series of recent contract awards relating to the further detailing and definition of the overall New Murabba masterplan and infrastructure design, as well as the concept design of the iconic Mukaab building.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe New Murabba project aligns with Saudi Arabia\u2019s national vision aimed at developing the infrastructure, enabling the private sector, and creating job opportunities for local talent,\u201c added Campbell Gray, AtkinsR\u00e9alis, Middle East &amp; Africa CEO. \u201cWe are proud to work with NMDC on this ambitious project and bring our global engineering excellence and design expertise, underpinned by cutting-edge technologies and sustainable solutions, to deliver a long-lasting legacy for the Kingdom and its future generations.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After winning the international architectural and master planning competition for Riyadh\u2019s new icon, AtkinsR\u00e9alis will provide its world-class advisory, architecture, master planning, and engineering services to deliver this groundbreaking project, a cornerstone to the visionary reinvention of the Kingdom\u2019s capital city. Contributing to the city\u2019s future development in line with the Saudi Vision 2030, Riyadh\u2019s original balance inspires the New Murabba masterplan with nature, and its design is focused on a data-driven approach to sustainability, user convenience, reduction in the need for transport, walkability and people-centric design of its public realm.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSynonymous with designing iconic landmarks in the Middle East, AtkinsR\u00e9alis has established a stellar reputation for delivering people-centric destinations combining the region\u2019s cultural identity with modern urban standards,\u201c said Matthew Tribe, Managing Director, Planning, Design, and Engineering at AtkinsR\u00e9alis, Middle East &amp; Africa. \u201cThis project win is a testament to our innovative architectural design approach set to redefine downtowns of the future living experience not only in Riyadh but also globally.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AtkinsR\u00e9alis\u2019s\u00a0competition-winning scheme is inspired by Najdi Architecture, focusing on creating a futuristic landmark with deep contextual roots that blends Riyadh\u2019s cultural heritage with its future ambitions. The Mukaab, which means cube in Arabic, will be the world\u2019s largest immersive destination, providing innovative experiences driven by digital and virtual technology. The Mukaab\u2019s exterior envelope shrouds an internal skyscraper, which will be one of the most significant built structures in the world\u2019s history, standing 400m high, 400m wide, and 400m long. The design of the Mukaab will also include first-of-its-kind hospitality, F&amp;B, and retail facilities.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Riyadh, Kingdom of Saudi Arabia: December 20, 2023 \u2013\u00a0The New Murabba Development Company (NMDC), a fully-owned subsidiary of the Public Investment Fund (PIF), Saudi Arabia,\u00a0has appointed\u00a0AtkinsR\u00e9alis (TSX: ATRL), a fully integrated professional services and project management company with offices around the world,\u00a0to support the design of the New Murabba masterplan, the world\u2019s largest modern downtown [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":46195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-46194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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