{"id":46831,"date":"2024-01-22T22:53:46","date_gmt":"2024-01-22T19:53:46","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=46831"},"modified":"2026-03-28T04:59:04","modified_gmt":"2026-03-28T01:59:04","slug":"pif-creates-a-new-electric-360-partnership-with-formula-e-extreme-e-and-e1-powerboat-racing-to-support-the-growth-of-electric-motorsports-globally","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/pif-creates-a-new-electric-360-partnership-with-formula-e-extreme-e-and-e1-powerboat-racing-to-support-the-growth-of-electric-motorsports-globally\/","title":{"rendered":"PIF creates a new Electric 360 partnership with Formula E, Extreme E, and E1 powerboat racing to support the growth of electric motorsports globally"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>New partnership to support the growth of electric motorsports<\/strong>, bringing together Formula E auto racing, Extreme E off-road SUV racing,<strong> and the newly established world\u2019s first and only all-electric E1 powerboat racing series<\/strong><\/li>\n\n\n\n<li><strong>The groundbreaking<\/strong>&nbsp;multi-year partnership will help drive technological innovation and sustainable technology education in electric motorsports.<\/li>\n\n\n\n<li><strong>PIF announces the\u00a0<\/strong>launch of a\u00a0<strong>new brand refresh<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>London, Monday, January 22, 2024 \u2013&nbsp;<\/strong>The Public Investment Fund (PIF) today unveiled a multi-year partnership, Electric 360, with Formula E, Extreme E, and E1 to support the growth of electric motorsports and their role in advancing the future of electric mobility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new partnership will draw together initiatives that underscore the power of electric motorsports to drive technological innovation and revolutionize sustainable transport and future mobility \u2013 while leading the way in carbon reduction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, PIF announced the launch of its new brand revamp, which captures PIF\u2019s heritage and essence and embodies its commitment to progress and growth in driving transformation at a historical scale. The new identity will be used at all PIF partnership events, including E360 events, throughout 2024 and beyond.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PIF is ranked by Global SWF as one of the top sovereign wealth funds in the world and number 1 in the Middle East for Sustainability among the top 100 sovereign wealth funds globally. The E360 collaboration aligns with PIF\u2019s broader sponsorship platform, bringing to life the brand\u2019s ambition with a focus on four pillars: inclusivity, sustainability, youth, and technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership announced today will also promote educational opportunities tied to the cutting-edge engineering of electric motorsports, community, social programs, and environmental stewardship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With PIF as the sole principal partner to span all three series, this initiative will directly facilitate and accelerate the delivery of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>PIF Electric 360<\/strong>&nbsp;thought leadership events, bringing together leading industry experts with the brightest minds to drive sustainable mobility change;<\/li>\n\n\n\n<li><strong>STEM initiatives<\/strong>&nbsp;globally to coincide with each championship series and<\/li>\n\n\n\n<li><strong>Community apprenticeship programs<\/strong>&nbsp;with industry partners in each championship.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership will support the mission-driven objectives of all three series by enhancing Formula E&#8217;s proven race-to-road transfer model and reinforcing its position as the world\u2019s most sustainable sport, enabling Extreme E to forge new frontiers and spearheading E1\u2019s revolutionary drive around marine mobility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership not only benefits each championship in its own right but also underlines the commitment of all parties to drive technological innovation and sustainable solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alejandro Agag, Founder and Chairman of Formula E, Extreme E, and E1 said:&nbsp;<\/strong>\u201cThis one-of-a-kind partnership with PIF is a huge milestone for us in our journey to pioneer the most cutting-edge sustainable transport technology. With so many examples of the positive real-world impact of each series, this 360-partnership takes our potential to the next level. PIF will play a strategic role in helping us leverage our unique technological platforms and foster global collaboration, education, and skills development for the next generation worldwide.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mohamed AlSayyad, Head of Corporate Brand at PIF, said:&nbsp;<\/strong>\u201cAt PIF, we believe in the power of partnerships, investing in innovative collaborations as part of our focus on \u2018Investing in Better.\u2019 These partnerships will enhance the quality of life for people, provide opportunities for the communities we serve, and help continue our work as a catalyst for transformation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTogether with these championship series, Electric 360 will redefine electric sport and supercharge its growth, delivering tangible impact aligned with our broader business strategy as PIF drives new green technological innovation that will be the cornerstone of future electric mobility.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dmscdn.vuelio.co.uk\/publicitem\/ce74a1e5-ba95-4a08-ad14-b3f35779d14e\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/tracking.sevenmedia.ae\/tracking\/click?d=7V2RMK2rhlw547an90ljTZNukYvwJ47R30YSjdIzQnV6HFm713Lva7YMJy5lrFabCOMva7Jxh3Cf5yzr1c1wQEXZJnRGJ24HM6fobqQaVlcjDUmYOzdTpYrbmndsAmh2BS0XGERK4i4h_RuVZrjQUxjmArePg5oiTRcSJ9nfjfYs61Cm8o9kp-In6x2Q2EaEaLOX7gEDCjg85WjHrOifxZw1\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>London, Monday, January 22, 2024 \u2013&nbsp;The Public Investment Fund (PIF) today unveiled a multi-year partnership, Electric 360, with Formula E, Extreme E, and E1 to support the growth of electric motorsports and their role in advancing the future of electric mobility. The new partnership will draw together initiatives that underscore the power of electric motorsports [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":46832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":27,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[26,24,27],"tags":[],"class_list":["post-46831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","category-economy","category-gaming","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- 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