{"id":46878,"date":"2024-01-24T16:37:37","date_gmt":"2024-01-24T13:37:37","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=46878"},"modified":"2026-03-28T04:59:47","modified_gmt":"2026-03-28T01:59:47","slug":"moro-hub-and-servicenow-collaborate-to-streamline-digital-transformation-for-public-and-private-enterprises-in-the-uae","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/moro-hub-and-servicenow-collaborate-to-streamline-digital-transformation-for-public-and-private-enterprises-in-the-uae\/","title":{"rendered":"Moro Hub and ServiceNow Collaborate to Streamline Digital Transformation for Public and Private Enterprises in the UAE"},"content":{"rendered":"\n<figure class=\"wp-block-table\"><table><tbody><tr><td><em>This strategic collaboration aims to boost engagement and productivity across internal stakeholders, as well as extend cutting-edge services to public &amp; private sector entities<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dubai, UAE, 24 January 2024:<\/strong>&nbsp;Moro Hub, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (PJSC),&nbsp;<a>announced&nbsp;<\/a>today&nbsp;the signing of a Memorandum of Understanding (MoU) with ServiceNow (NYSE: NOW). Under the terms of the MoU, ServiceNow will be Moro Hub\u2019s preferred partner for Digital Transformation projects aimed at boosting engagement and productivity for internal stakeholders. The companies will also work together to extend cutting-edge services to entities, in both the public and private sectors, that will enable them to&nbsp;navigate complex business challenges and maximize operational technology efficiencies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The MoU which was signed between Mohammad Bin Sulaiman, Chief Executive Officer of Moro Hub and Ali Kaddoura, UAE Country Manager at ServiceNow, on the sidelines of Intersec, will see the companies work together to develop state-of-the-art engagement platforms tailored to the unique needs of public and private sector entities in the United Arab Emirates (UAE). These platforms, which will also leverage ServiceNow\u2019s Now Assist GenAI capabilities, will help streamline communication and collaboration across multiple business functions, facilitate end-to-end automation of digital processes and facilitate faster time-to-market for citizen service applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMoro Hub has always been committed to driving digital transformation projects that ensure employee happiness and engagement. This partnership with ServiceNow is another effort to reinforce our commitment to empowering organizations with the right digital tools that will not only enhance productivity of the enterprises, but also ensure that employees feel valued,\u201d said Mohammad Bin Sulaiman Chief Executive Officer of Moro Hub.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2024\/01\/Moro-ServiceNow-photo-1-_ssict_1200_876.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"748\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2024\/01\/Moro-ServiceNow-photo-1-_ssict_1200_876-1024x748.webp\" alt=\"Moro ServiceNow photo 1 _ssict_1200_876\" class=\"wp-image-46880\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2024\/01\/Moro-ServiceNow-photo-1-_ssict_1200_876-1024x748.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2024\/01\/Moro-ServiceNow-photo-1-_ssict_1200_876-300x219.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2024\/01\/Moro-ServiceNow-photo-1-_ssict_1200_876-768x561.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2024\/01\/Moro-ServiceNow-photo-1-_ssict_1200_876-1080x788.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2024\/01\/Moro-ServiceNow-photo-1-_ssict_1200_876.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are pleased to collaborate with Moro Hub to embed capabilities of the Now Platform into digital solutions that will help break down information silos and simplify processes, ultimately enabling employees and suppliers to work more efficiently and UAE residents and private sector customers to seamlessly avail of services and enjoy exceptional experiences. This joint collaboration reflects our shared vision of transforming the way organizations engage with their stakeholders, and we look forward to delivering impactful results together,&#8221; added Ali Kaddoura, UAE Country Manager at ServiceNow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This strategic collaboration aims to boost engagement and productivity across internal stakeholders, as well as extend cutting-edge services to public &amp; private sector entities Dubai, UAE, 24 January 2024:&nbsp;Moro Hub, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (PJSC),&nbsp;announced&nbsp;today&nbsp;the signing of a Memorandum of Understanding (MoU) with ServiceNow (NYSE: [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":46879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":19,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-46878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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