Dubai, January 29, 2024 \u2013 Hyundai Motor Company has been recognized again for its innovative design competitiveness by winning six top honors at the 2023 GOOD DESIGN Awards in the U.S., including four in the Transportation category and two in the Interactive Media category. Notably, Hyundai\u2019s N Vision 74 \u2018rolling lab\u2019 achieved a global design awards \u2018grand slam\u2019.<\/p>\n\n\n\n
\u201cWe feel a tremendous honor to receive acknowledgment from the GOOD DESIGN Awards for these significant vehicles and innovations,\u201d said SangYup Lee, Executive Vice President and Head of Hyundai & Genesis Global Design. \u201cThis recognition is a testament to the exceptional dedication exhibited by our team of visionary designers, who poured their unwavering passion and commitment into this project alongside our collaborative engineers at the R&D center. It highlights the remarkable competitiveness of Hyundai\u2019s design identity within the global market.\u201d<\/p>\n\n\n\n
The GOOD DESIGN Awards are selected through collaboration between The Chicago Athenaeum: Museum of Architecture and Design in Chicago, Illinois, and The European Centre for Architecture, Art, Design and Urban Studies in Europe. They annually announce award-winning works in various categories for Fortune 500 and global leading companies.<\/p>\n\n\n\n
Hyundai Motor was honored to have four products, including N Vision 74, IONIQ 6, Grandeur (Azera) and Kona, selected in the Transportation category.<\/p>\n\n\n\n
In particular, the N Vision 74 high-performance hydrogen hybrid \u2018rolling lab\u2019 achieved a grand slam by winning all four major global design awards (iF, IDEA, Red Dot, GOOD DESIGN) with this award.<\/p>\n\n\n\n
N Vision 74 is part of Hyundai Motor\u2019s heritage communication efforts that seek to find the vision of the future through the bold spirit of the first independently developed Korean sports car prototype, the \u2018Pony Coupe Concept,\u2019 unveiled in 1974.<\/p>\n\n\n\n
IONIQ 6 drew attention with its sleek exterior and stylish interior design. With a smooth, streamlined design that minimizes wind resistance, the all-electric vehicle achieved the highest aerodynamic coefficient (Cd) of 0.21 among all Hyundai Motor vehicles, combining sensibility and efficiency.<\/p>\n\n\n\n
Grandeur stood out with its advanced design, which reinterprets previous models’ heritage designs. With futuristic exterior styling and an interior that maximizes comfort and luxury, it embodies the image of Hyundai Motor\u2019s flagship sedan.<\/p>\n\n\n\n
Kona features a future-oriented image unique to electric vehicles while inheriting the existing iconic design elements. The seamless horizon lamp that spans the front, the prominent surfaces, and the sharp lines harmonize to emphasize elegance.<\/p>\n\n\n\n
Hyundai also won awards in the\u00a0Interactive Media\u00a0category with\u00a0the \u2018Seon,\u2019 connected car Navigation Cockpit (ccNC) infotainment system, and the \u2018Hyundai Sans UI,\u2019 the mobility-exclusive font.<\/p>\n\n\n\n
\u2018Seon\u2019 is a new design theme applied to the next-generation integrated infotainment system, first introduced in the new Grandeur. It completes a differentiated graphic design that uses linear elements, such as straight lines and ovals, that can be seen in daily life to convey a familiar and comfortable feeling.<\/p>\n\n\n\n
\u2018Hyundai Sans UI\u2019 is Hyundai Motor\u2019s first mobility-exclusive font, applied to the infotainment system of every ccNC-applied Hyundai model. It enhances the infotainment system’s completeness by providing consistent legibility in any external environment through a harmony of smooth curves and refined straight lines.<\/p>\n\n\n\n
\u201cWith this intuitive and attractive design, we\u2019ve provided a familiar and comfortable interface for our customers to enhance their overall experience,\u201d said Haeyoung Kwon, Vice President and Head of Infotainment Development Center. \u201cWe are proud to offer these award-winning features that prioritize the needs and satisfaction of our valued customers.\u201d<\/p>\n\n\n\n