{"id":47577,"date":"2024-02-26T00:00:29","date_gmt":"2024-02-25T21:00:29","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=47577"},"modified":"2026-03-28T05:12:23","modified_gmt":"2026-03-28T02:12:23","slug":"data-and-ai-leader-sas-selects-redington-as-the-new-distributor-for-the-middle-east-africa-and-turkey","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/data-and-ai-leader-sas-selects-redington-as-the-new-distributor-for-the-middle-east-africa-and-turkey\/","title":{"rendered":"Data and AI leader SAS selects Redington as the new distributor for the Middle East, Africa, and Turkey"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>The strategic move will help SAS Partners to deliver SAS\u2019 powerful AI solutions at a larger scale<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Cary, NC (Feb 22, 2024)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SAS, a global leader in data and AI, has selected multibillion-dollar technology distributor and innovator Redington as its new distribution partner for the Middle East, Africa, and Turkey (META). SAS has&nbsp;<a href=\"https:\/\/www.sas.com\/en_us\/news\/press-releases\/2023\/september\/sas-doubles-down-on-partner-strategy-to-supercharge-future-growt.html\" target=\"_blank\" rel=\"noreferrer noopener\">doubled down<\/a>&nbsp;on its partner strategy in recent months, shifting to a new distribution model for SAS\u00ae solution provider partners (resellers) to deliver its cutting-edge software to more customers across industries and geographies. The agreement with Redington will provide affected SAS Partners in these regions with expanded reach and resources to generate more value, not only for their own businesses but also for customers who are seeking to maximize the impact of their data with SAS solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur partners are powerful growth engines and innovators. As we grow our business, we want to empower them to do the same alongside us,\u201d said John Carey, Vice President of Global Channels at SAS. \u201cJoining forces with Redington will help us scale, providing our partners with additional tools and growth opportunities as we work to solve our customers\u2019 most pressing challenges with AI and analytics.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a strong presence across the META region, Redington\u2019s robust network, including 290 international brands, connects channel partners to create value and drive digital transformation. These efforts pair well with SAS\u2019 many industry-specific solutions \u2013 in addition to&nbsp;<a href=\"https:\/\/www.sas.com\/en_us\/software\/viya.html\" target=\"_blank\" rel=\"noreferrer noopener\">SAS\u00ae Viya\u00ae<\/a>, SAS\u2019 end-to-end, cloud-based data and AI platform. Redington will also provide channel partners with in-region sales, enablement and recruitment support, including training workshops, tailored programs and marketing expertise. SAS\u2019 dynamic AI, analytics and data management offerings, joined with Redington\u2019s robust ecosystem, present partners and customers alike with a powerhouse combination for innovation and growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cRedington is reimagining the digital future by empowering the channel community to become trusted digital consultants. We do this by equipping partners with cutting-edge solutions and services from leading global brands that will enable end customers to achieve business outcomes. The digital future that we are helping to create will be defined by increased efficiency, enhanced customer experiences, and improved profitability,\u201d said Dharshana Kosgalage, Head of Technology Solutions Group at Redington META. \u201cOur association with SAS adds a whole new dimension to our focus on reimagining the digital future. It will play a key role in Redington&#8217;s penetration into the critical technologies of AI and advanced analytics and reinforce our verticalized offerings for key industry sectors of BFSI, government, and manufacturing. With our trusted, analytics-focused network of partners across META, we are looking at a huge opportunity ahead of us in the world of data and AI-led transformation.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more about\u00a0<a href=\"https:\/\/www.sas.com\/en_us\/partners.html\" target=\"_blank\" rel=\"noreferrer noopener\">SAS Partners<\/a>\u00a0and stay updated with the latest news, events and insights.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The strategic move will help SAS Partners to deliver SAS\u2019 powerful AI solutions at a larger scale Cary, NC (Feb 22, 2024) SAS, a global leader in data and AI, has selected multibillion-dollar technology distributor and innovator Redington as its new distribution partner for the Middle East, Africa, and Turkey (META). SAS has&nbsp;doubled down&nbsp;on its [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":27250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":449,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[449],"tags":[],"class_list":["post-47577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with 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