{"id":47712,"date":"2024-02-28T19:47:45","date_gmt":"2024-02-28T16:47:45","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=47712"},"modified":"2026-03-28T05:14:39","modified_gmt":"2026-03-28T02:14:39","slug":"riyadh-air-partners-with-adobe-to-deliver-personalized-global-travel-experiences-powered-by-generative-ai","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/riyadh-air-partners-with-adobe-to-deliver-personalized-global-travel-experiences-powered-by-generative-ai\/","title":{"rendered":"Riyadh Air Partners with Adobe to Deliver Personalized Global Travel Experiences, Powered by Generative AI"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>Adobe Experience Cloud will enable guests to plan all aspects of their trip through Riyadh Air\u2019s digital properties, integrating with travel, tourism and hospitality brands to provide a seamless booking experience<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Riyadh Air, as the<\/strong><strong>&nbsp;digitally native airline,&nbsp;will be able to&nbsp;deliver the highest levels of personalization, powered by generative AI in Adobe Experience Cloud and Adobe Firefly<\/strong><\/li>\n\n\n\n<li><strong>Adobe will provide the digital foundation enabling Riyadh Air to&nbsp;support&nbsp;the Kingdom\u2019s National Aviation Strategy\u2019s goal&nbsp;of welcoming&nbsp;330 million travelers annually by 2030 and provide global connectivity to the capital city<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Riyadh, 28th&nbsp;February&nbsp;2024&nbsp;<\/strong>\u2013 Riyadh Air and Adobe today announced a strategic technology partnership. As Saudi Arabia\u2019s new world-class airline, Riyadh Air will integrate with a broad range of travel partners, both in the Kingdom and globally, allowing guests to manage their entire travel experience through its digital properties. As the lead systems integrator, IBM Consulting will employ Adobe\u2019s Experience Cloud technologies to create a cohesive and tailored travel journey for Riyadh Air guests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With plans to carry its first passengers in 2025, Riyadh Air aims to connect the Kingdom to more than 100 destinations around the world, supporting both the National Aviation Strategy\u2019s and National Tourism Strategy ambitions to bring 330 million annual visitors to the Kingdom by 2030.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re on a mission to shape the future of travel and meet guest\u2019s expectations of their travel experience,&#8221; said Adam Boukadida, chief financial officer at Riyadh Air.&nbsp;&nbsp;\u201cThrough our strategic partnership with Adobe, we will be able to create incredible, personalized experiences for our guests at every stage and every moment of their journey, from planning their trips towards booking and boarding their flight and towards the arrival destination across the world.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs a new digitally native airline, Riyadh Air has an opportunity to push the boundaries of what\u2019s possible when it comes to delivering personalized, real-time digital experiences for air travelers,\u201d said Anil Chakravarthy, president, Digital Experience Business at Adobe.&nbsp;&nbsp;&#8220;The airline\u2019s vision, combined with the power of Experience Cloud and generative AI, holds the promise of setting entirely new standards for digital experiences in the travel industry and beyond.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2024\/02\/Riyadh-Air-x-Adobe-partnership-image-2_ssict_1200_801.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2024\/02\/Riyadh-Air-x-Adobe-partnership-image-2_ssict_1200_801-1024x684.webp\" alt=\"Riyadh Air x Adobe partnership - image 2_ssict_1200_801\" class=\"wp-image-47713\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2024\/02\/Riyadh-Air-x-Adobe-partnership-image-2_ssict_1200_801-1024x684.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2024\/02\/Riyadh-Air-x-Adobe-partnership-image-2_ssict_1200_801-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2024\/02\/Riyadh-Air-x-Adobe-partnership-image-2_ssict_1200_801-768x513.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2024\/02\/Riyadh-Air-x-Adobe-partnership-image-2_ssict_1200_801-1080x721.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2024\/02\/Riyadh-Air-x-Adobe-partnership-image-2_ssict_1200_801.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Riyadh Air will use Adobe technology to offer a seamless, end-to-end travel experience to guests traveling globally to and from Saudi Arabia and domestically within the Kingdom. Within Adobe Experience Cloud, Adobe Real-Time Customer Data Platform (CDP) will be critical in delivering highly personalized customer experiences. Adobe Real-Time CDP will manage Riyadh Air\u2019s first\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">party customer data and combine it with data from its partners to create a unified view of each customer, that always respects privacy and consent. Based on this unified profile, Riyadh Air will be able to use other applications and services within Experience Cloud and&nbsp;Adobe Firefly&nbsp;to deliver personalized experiences, powered by generative AI and machine learning.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Riyadh Air will use Adobe Sensei GenAI capabilities within Adobe Experience Cloud to create the vast variations of on-brand copy required to deliver personalized campaigns at scale. Real-time insights and interactions, powered by Adobe Experience Platform, will ensure Riyadh Air will be able to offer travelers in the moment communications on their preferred channel. These insights will also be used to empower teams to understand the type of experiences and content that resonate with its culturally diverse and global guests, ensuring Riyadh Air delivers exceptional guest experiences every time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Riyadh Air will be a world-class airline, adopting the global best sustainability and safety standards across its advanced fleet of aircraft equipped with the latest cutting-edge technology. The airline is expected to add USD20 billion to the Kingdom\u2019s non-oil GDP growth, and create more than 200,000 direct and indirect jobs around the globe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Riyadh, 28th&nbsp;February&nbsp;2024&nbsp;\u2013 Riyadh Air and Adobe today announced a strategic technology partnership. As Saudi Arabia\u2019s new world-class airline, Riyadh Air will integrate with a broad range of travel partners, both in the Kingdom and globally, allowing guests to manage their entire travel experience through its digital properties. As the lead systems integrator, IBM Consulting will [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":47714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":516,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[516],"tags":[],"class_list":["post-47712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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