{"id":49384,"date":"2024-05-15T14:15:58","date_gmt":"2024-05-15T11:15:58","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=49384"},"modified":"2026-03-28T05:47:25","modified_gmt":"2026-03-28T02:47:25","slug":"saudi-arabias-alula-and-petal-ads-partner-to-elevate-the-destinations-presence-and-visibility-in-the-chinese-market","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/saudi-arabias-alula-and-petal-ads-partner-to-elevate-the-destinations-presence-and-visibility-in-the-chinese-market\/","title":{"rendered":"Saudi Arabia\u2019s AlUla and Petal Ads Partner to elevate the destination\u2019s Presence and Visibility in the Chinese Market"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><br><strong>Dubai, UAE: 15 May 2024\u2014Petal Ads, Huawei\u2019s leading advertising platform, and AlUla\u2014the ancient oasis City in the northwest of Saudi Arabia\u2014officially<\/strong> announced their partnership by signing a Memorandum of Understanding (MoU). This landmark collaboration aims to significantly enhance AlUla&#8217;s global presence and allure to Chinese tourists.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The MOU was signed by\u00a0<strong>Ms.<\/strong>\u00a0<strong>Melanie P. De Souza, Executive Director of Destination Marketing at the Royal Commission for AlUla<\/strong>, and\u00a0<strong>Mr. Justin Chen, Global President of Petal Ads, Huawei Consumer Cloud<\/strong>,\u00a0at AlUla stand at the Arabian Travel Market (ATM) 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leveraging the precise targeting capabilities of Huawei&#8217;s advertising platform, Petal Ads, the partnership is poised to effectively engage with potential travelers, amplifying AlUla&#8217;s appeal and positioning it as a must-visit destination for outbound Chinese tourists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commenting on this significant partnership<strong>, Ms. Melanie P. De Souza&nbsp;<\/strong>expressed her enthusiasm: &#8220;We are thrilled to join forces with Petal Ads to showcase the unparalleled beauty and cultural richness of AlUla to Chinese travelers. This collaboration marks a pivotal moment in our efforts to expand AlUla&#8217;s global footprint and welcome more visitors to experience our extraordinary destination.&#8221;She stated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Petal Ads, known for its innovative marketing solutions and unparalleled reach, is equally excited about this collaboration.&nbsp;<strong>Mr. Justin Chen, Global President of Petal Ads, Huawei Consumer Cloud<\/strong>, emphasized the strategic importance of this partnership, stating, &#8220;We are honored to partner with AlUla to promote this hidden gem to the Chinese market. Through our tailored advertising strategies and extensive media platforms, we are confident in our ability to capture the attention of Chinese travelers and inspire them to explore the wonders of AlUla.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This groundbreaking alliance signals the commitment of both parties to driving tourism growth and showcasing AlUla&#8217;s unique offerings to a global audience. The combined expertise of the Royal Commission for AlUla and Petal Ads significantly impacts AlUla&#8217;s presence in the Chinese market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This signing of the MoU comes a few weeks after AlUla launched its first-ever global brand campaign under the theme \u201cForever Revitalising,\u201d which encapsulates the essence of AlUla, presenting a refreshing and authentic perspective crafted to captivate travelers worldwide. With the ambition to be more than a traditional destination marketing campaign, the data-driven endeavor debuts across nine core global source markets in six languages and will be integrated across multiple channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dubai, UAE: 15 May 2024\u2014Petal Ads, Huawei\u2019s leading advertising platform, and AlUla\u2014the ancient oasis City in the northwest of Saudi Arabia\u2014officially announced their partnership by signing a Memorandum of Understanding (MoU). This landmark collaboration aims to significantly enhance AlUla&#8217;s global presence and allure to Chinese tourists.\u00a0 The MOU was signed by\u00a0Ms.\u00a0Melanie P. De Souza, Executive [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":49385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-49384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is 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