For the second year in a row, Huawei features in the world\u2019s most valuable brands list, improving on its 2015 position through high-end flagship devices and innovative global marketing campaigns
Huawei advanced to become the world\u2019s 40th most valuable brand in 2017, up seven places from its position a year ago, according to the \u201cGlobal 500 2017 world\u2019s most valuable brands\u201d list. In its annual ranking, British brand valuation firm Brand Finance, the world\u2019s leading brand valuation firm, valued the Huawei brand at $25.23 billion, up 28% from the previous year.<\/p>\n\n\n\n
Every year, Brand Finance evaluates thousands of global brands to determine its \u201cBrand Finance Global 500\u201d list of today\u2019s most valuable brands. In 2017, Brand Finance used its Royalty Relief methodology to calculate a theoretical brand royalty rate. The rate estimates the theoretical cost of utilizing a brand, based on the assumption that the brand is not already owned. The evaluation also included a thorough analysis of public awareness, brand loyalty, promotional events, marketing investment, employee satisfaction and corporate reputation. Brand Finance also took into account the brand\u2019s future anticipated income.<\/p>\n\n\n\n
In 2016, Huawei boosted its worldwide branding efforts through a series of device launches and global marketing campaigns. Thanks to its innovative, premium flagship P and Mate Series smartphones, which represent Huawei\u2019s industry-leading design, Huawei\u2019s brand made significant global gains last year. In 2016, Huawei shipped around 140 million smartphones globally, which made it the world\u2019s third largest vendor, with a market share of 10%, up 29% from a year ago. Figures indicate that Huawei is growing faster than the industry average. Huawei Consumer Business Group revenue for 2016 topped 178 billion RMB, an increase of 42% from 2015, marking the fifth consecutive year of steady growth.<\/p>\n\n\n\n
To continue to raise its brand profile worldwide, Huawei focused on implementing world-class global marketing campaigns that included design, fashion, entertainment and sports. According to an IPSOS survey, Huawei\u2019s global brand recognition rose to 81% in 2016, up from 76% in 2015. The success of Huawei\u2019s branding efforts is best reflected by customer sentiment. Overseas customer consideration and preference improved significantly by 66.7% and 100% respectively, compared to 2015.<\/p>\n\n\n\n
Brand Finance isn\u2019t the only organization that has recognized Huawei\u2019s significant brand impact. In fact, multiple global agencies have noted Huawei\u2019s rising star, including WPP\u2019s Millward Brown, BrandZ and Interbrand. Published by WPP\u2019s Millward Brown, BrandZ ranked Huawei at No. 50 on the Top 100 Most Valuable Global Brands list, while Interbrand named Huawei No. 72 on its 100 Best Global Brands of 2016. Huawei has featured on both lists for consecutive years, demonstrating Huawei\u2019s continued successes in building an exceptional global brand.<\/p>\n","protected":false},"excerpt":{"rendered":"
For the second year in a row, Huawei features in the world\u2019s most valuable brands list, improving on its 2015 position through high-end flagship devices and innovative global marketing campaignsHuawei advanced to become the world\u2019s 40th most valuable brand in 2017, up seven places from its position a year ago, according to the \u201cGlobal 500 […]<\/p>\n","protected":false},"author":2,"featured_media":1491,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":22,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-4985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecom","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n