{"id":52519,"date":"2024-10-22T21:24:36","date_gmt":"2024-10-22T18:24:36","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=52519"},"modified":"2026-03-28T06:49:29","modified_gmt":"2026-03-28T03:49:29","slug":"navigating-menas-digital-transformation-success-stories-and-collaborative-strategies-for-a-thriving-digital-commerce","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/navigating-menas-digital-transformation-success-stories-and-collaborative-strategies-for-a-thriving-digital-commerce\/","title":{"rendered":"Navigating MENA\u2019s Digital Transformation: Success Stories and Collaborative Strategies for a Thriving Digital Commerce"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Contributors from the forefront of the region&#8217;s digital economy reflect on evolving regulatory frameworks, financial inclusion, and cross-border transactions\u00a0<\/li>\n\n\n\n<li>Contributors suggest future initiatives for enhanced financial inclusion and payment regulations<\/li>\n\n\n\n<li>Expert insight is provided by organizations such as Almosafer, Arthur D. Little, Astra Tech, Instashop, Mamo, Mastercard, Salla, Trendyol Group, and Yango<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a><\/a><strong>Riyadh, KSA \u2013 October 22, 2024:<\/strong>&nbsp;Leading payment solutions provider&nbsp;<a href=\"http:\/\/www.checkout.com\/\">Checkout.com<\/a>&nbsp;has released phase two of its fourth annual report on digital commerce in the region, titled \u201c<a href=\"https:\/\/go.checkout.com\/guides-and-reports\/perspectives-from-the-leading-edge-in-mena\"><em>The State of Digital Commerce in MENA 2024: Perspectives from the Leading Edge<\/em><\/a><em><u>\u201d<\/u><\/em>,&nbsp;announced today during the&nbsp;<a href=\"https:\/\/www.terrapinn.com\/exhibition\/seamless-saudi-arabia\/index.stm\">Seamless Saudi Arabia<\/a>&nbsp;conference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report features thought leadership and insights from key players at the forefront of MENA\u2019s digital economy who reflect on the dynamics that have shaped e-commerce, fintech, and payments over the past 48 months, and the impact they have had on the e-commerce landscape throughout the region.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report&nbsp;affirms&nbsp;that&nbsp;as consumer preference for digital commerce grew, innovation, regulatory developments, and advancements within the payments, fintech, and the money movement sectors grew even more, driving businesses to increase their dependance on digital payments to meet the demand for faster and more secure payments.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Report contributors highlight the strategies businesses have employed that helped them successfully navigate this transition, leveraging innovative tools and platforms to reach a broader audience. Furthermore, they reflect on the fundamental role of governments in facilitating this digital transformation. They also share some recommendations for future initiatives and collaborations aimed at enhancing regional interconnectivity, improving fraud detection, and refining payment and financial regulations. Their strategies focus on bolstering regional connectivity in payment processes and regulatory frameworks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The robust growth of digital commerce in MENA in recent years saw digital payment volumes grow by&nbsp;658%<strong>&nbsp;<\/strong>since 2020, according to Checkout.com processing data. In its&nbsp;<em>&#8220;<\/em><a href=\"https:\/\/go.checkout.com\/the-state-of-digital-commerce-in-mena-2024\"><em>The State of Digital Commerce in MENA 2024<\/em><\/a><em>&#8220;<\/em>&nbsp;report, the company also highlights the impressive&nbsp;80% growth&nbsp;since 2020 in the number of MENA consumers who report shopping online at least once a day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur consumer and transaction data underscores how MENA\u2019s traditionally cash-centric society has now become a leading digital-first market in just a few years,\u201d said&nbsp;Remo Giovanni Abbondandolo, General Manager for MENA at Checkout.com.&nbsp;\u201cConsumers are increasingly seeking choice and control in their shopping, payment, and money transfer experiences, which merchants and fintechs are beginning to recognize as a competitive advantage\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abbondandolo&nbsp;stressed the importance of adaptability, resilience and multi stakeholder collaboration in this dynamic digital landscape, underlining that embracing change is crucial for sustained growth, saying: \u201cIn the rapidly evolving digital economy of the region, adaptability, agility, and resilience are essential for maintaining competitiveness. Embracing the latest payment trends and technologies is crucial for enhancing performance through payments and achieving sustained business growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs governments in the region implement forward-thinking policies, the interplay between regulation and businesses becomes increasingly vital. The insights shared by our contributors highlight that a cohesive approach involving all stakeholders\u2014governments, businesses, and consumers\u2014is essential to harness the full potential of MENA\u2019s digital economy. This collaboration is particularly important for enhancing payment performance and driving growth in the years to come,\u201d he added.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Prioritizing convenience and efficiency<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to e-commerce, consumers in MENA show an optimistic outlook on their future online spending. Checkout.com data suggests that half of all shoppers in MENA anticipate increasing their online spending this year. The increased preference for digital payment methods reflects a profound shift towards convenience and efficiency in everyday transactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe widespread adoption of digital solutions is not merely a trend; it has become a defining characteristic of the region. The clear efficiencies and conveniences offered by digital solutions are driving this transition,\u201d says Imad Gharazeddine, Chief Executive Officer at Mamo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Islam Abdul Karim, General Manager for Yango GCC confirms this by saying: \u201cThe emphasis remains on providing a seamless user experience where intuitive interfaces and streamlined payment processes are paramount.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Acceleration of money movement and remittances<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The region\u2019s large expatriate population is also influencing the development of digital payments. According to Checkout.com data, total payment volumes for remittances and money transfers in MENA grew six-fold between January and December 2023, and the introduction of Account Fund Transfers (AFT) has fundamentally changed how remittances are processed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLooking ahead, we anticipate that growth in remittance frequency will continue to be driven by technology,\u201d contends Amine Sabri, Group Chief Financial Officer at Astra Tech. \u201cAnd with concerns about currency devaluation and inflation in neighboring countries, there\u2019s likely to be more demand for inclusive fintech solutions.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Promoting financial inclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Supporting financial inclusion, contactless and mobile payment methods are now mainstream, with Apple Pay and Google Pay processing volumes surging by a factor of 14x and 4x respectively in the past 48 months, according to Checkout.com MENA processing data. Despite these recent advancements, the latest report highlights how ongoing efforts are necessary to standardize regulations across MENA and enhance financial inclusion. Joint efforts in digital education and training for SMEs could further unlock e-commerce potential and drive adoption in the region.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere is still much more we can do to reach underbanked and unbanked populations, integrating digital payments into government services and enhancing cross-border payments,\u201d says Amnah Ajmal, EVP, Market Development, EEMEA, Mastercard. \u201cUnderdeveloped digital payments infrastructure and services, as well as a lingering cultural bias towards cash, are also considerable challenges to overcome.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Integration and regional collaboration<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to report data, the region has achieved an impressive&nbsp;91%&nbsp;digital payment adoption, which confirms that governments have made significant regulatory strides to encourage citizens toward a more digital approach.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a><\/a>G\u00fcl K\u0131l\u0131\u00e7, Head of Payments &#8211; EMEA at Trendyol Group, notes that governments\u2019 significant investments in payment systems not only reflect a commitment to modernization, but signal an alignment with global standards, creating \u201ca fertile environment for digital businesses.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, contributors believe that collaboration among countries in the region holds great promise for creating a more integrated financial landscape. Establishing a unified system akin to other regions could streamline processes, enhance cross-border transactions, and promote greater financial inclusion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA more unified regulatory framework across MENA would facilitate smoother e-commerce operations and foster a more attractive investment climate,\u201d says Amnah Ajmal, EVP, Market Development, EEMEA, Mastercard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Checkout.com, a leading global payment solutions provider, has diligently tracked MENA\u2019s e-commerce landscape for the past four years. The second phase of its annual MENA digital commerce report for 2024 is available to download&nbsp;<a href=\"https:\/\/go.checkout.com\/guides-and-reports\/perspectives-from-the-leading-edge-in-mena\">here<\/a>, with contributors including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pallav Singhvi, Vice President and Head of Consumer Business, Almosafer<\/li>\n\n\n\n<li>Arjun Singh, Partner and Global Head of Fintech, Arthur D. Little<\/li>\n\n\n\n<li>Amine Sabri, Group Chief Financial Officer, Astra Tech<\/li>\n\n\n\n<li>Nikola Cabarkapa, Chief Operations Officer, Instashop<\/li>\n\n\n\n<li>Imad Gharazeddine, CEO, Mamo<\/li>\n\n\n\n<li>Amnah Ajmal, EVP, Market Development, EEMEA, Mastercard<\/li>\n\n\n\n<li>Majid Abdulrahim, Head of Strategic Partnership, Salla<\/li>\n\n\n\n<li>G\u00fcl K\u0131l\u0131\u00e7, Head of Payments \u2013 EMEA, Trendyol Group<\/li>\n\n\n\n<li>Islam Abdul Karim, General Manager, Yango GCC<\/li>\n\n\n\n<li>Sergey Solyakov, Head of Payments, Yango<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Checkout.com is located at Seamless Saudi Arabia at Stand T50-H3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Riyadh, KSA \u2013 October 22, 2024:&nbsp;Leading payment solutions provider&nbsp;Checkout.com&nbsp;has released phase two of its fourth annual report on digital commerce in the region, titled \u201cThe State of Digital Commerce in MENA 2024: Perspectives from the Leading Edge\u201d,&nbsp;announced today during the&nbsp;Seamless Saudi Arabia&nbsp;conference. The report features thought leadership and insights from key players at the forefront [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":52520,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-52519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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