Driving Sony MEA\u2019s strategy, new managing director Taro Kimura will achieve this vision through new product launches and a refreshed business development strategy that will place the company and its business partners in a strong position to gain market share in the company\u2019s focus categories, which are television, digital imaging and audio products. Sony MEA is looking to grow television sales by 26 per cent, audio product sales by 11 per cent and achieve a 52 per cent sales growth in its interchangeable lens camera business in 2017.<\/p>\n
\u201cTo achieve our ambitious plans, we are re-engineering our operations and evolving strategies based on data and facts. We are aligning priorities, KPIs, processes and in-market execution plans both within Sony and in our business partner establishments in the region. Our aim is to present a powerful united front in the retail space. This will enable us to offer our customers the best experiences with our innovative products and encourage them to appreciate their unique value,\u201d said Kimura. <\/p>\n
Under his leadership, Sony MEA witnessed massive growth in sales in the television segment in 2016 in Saudi Arabia. Sony\u2019s TV market share in the Kingdom is 22 per cent, while in the segment of 4K TV, the company hit 32 per cent market share due to the overall sales of the X7000 and X8000 series of Sony 4K line-up. <\/p>\n
Meanwhile, in the audio segment, Sony achieved a market share of 37 per cent in the headphone and earphone categories at one of the biggest bookstores in Saudi Arabia.<\/p>\n
Leading change in the television category will be Sony\u2019s first BRAVIA OLED TV A1 Series, scheduled to launch in the Middle East in July 2017. Previewed at the CES earlier this year and generating rave reviews, the BRAVIA OLED A1 series offers a totally new visual experience. A combination of superior picture quality, achieved with the company\u2019s proprietary 4K HDR Processor X1\u2122 Extreme; revolutionary sound that emanates directly from the screen itself – a feat made possible by Sony\u2019s newly developed Acoustic Surface\u2122 technology and a streamlined, stylishly minimalistic \u201cOne Slate Design Concept\u201d make it a technological marvel. <\/p>\n
\u201cTelevision is our key driver for business growth and our product strategy of best picture quality, design and usability remains unchanged,\u201d said Kimura. \u201cThe BRAVIA OLED A1 Series will be a new addition to an array of best in class televisions that will expand from 23 models in 2016 to 37 models in 2017, offering customers a wider choice,\u201d he added.<\/p>\n
The ambitious growth expectations in the interchangeable lens camera are spurred by the overwhelming acceptance of the company\u2019s flagship Alpha 7 series by photography and videography professionals. <\/p>\n
\u201cSony is the market leader in Digital camera and our interchangeable lens Alpha 7, Alpha 6000 cameras and fixed lens RX100 cameras have won several industry awards. They have also been well received by photography enthusiasts around the world and are continuing to gain wider recognition and popularity,\u201d said Kimura. <\/p>\n
He added, \u201cThe strength of Sony is that we develop all key camera components in-house. Sony is the world\u2019s largest Image Sensor supplier. In order to achieve highest resolution, highest sensitivity, fastest speed and most reliable image stabilization, we continuously develop ever-more advanced image sensors, image processors, lenses and software algorithms. Sony today offers a selection of 24 lenses all of which are High Resolution compatible. No other camera manufacturer offers such an extensive range of high resolution lenses since legacy lenses are not high resolution and future compatible.\u201d <\/p>\n
Headphones, wireless speakers and sound bars will be the main contributors to business growth in the audio category. \u201cThe launch of the MDR-1000X industry-leading noise-cancelling headphones was a breakthrough for Sony, and we expect sales of this product alone to increase 5 fold in 2017,\u201d said Kimura. \u201cSupplementing the MDR-1000X will be the widest range of headphones and earphones that will meet all the types of usage such as in-ear, overhead, microphone function, Bluetooth and noise-cancelling,\u201d he added. <\/p>\n
A seasoned consumer electronics professional, Kimura has a proven track record in corporate transformation and business turnaround across the GCC, Europe and Japan. With his vast global experience and local knowledge, Kimura has been driving Sony\u2019s business in the region since he began his second stint with the company in August 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"
Driving Sony MEA\u2019s strategy, new managing director Taro Kimura will achieve this vision through new product launches and a refreshed business development strategy that will place the company and its business partners in a strong position to gain market share in the company\u2019s focus categories, which are television, digital imaging and audio products. Sony MEA […]<\/p>\n","protected":false},"author":10,"featured_media":5272,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":0,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-5270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n