{"id":54376,"date":"2025-01-22T21:18:43","date_gmt":"2025-01-22T18:18:43","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=54376"},"modified":"2026-03-28T07:24:08","modified_gmt":"2026-03-28T04:24:08","slug":"discover-saudi-partners-with-jin-jiang-international-travel-as-their","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/discover-saudi-partners-with-jin-jiang-international-travel-as-their\/","title":{"rendered":"Discover Saudi partners with\u00a0Jin Jiang International Travel\u00a0as their\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>official DMC partner in&nbsp;<\/strong><strong>Saudi Arabia<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a><\/a><em>The strategic&nbsp;<\/em><em>partnership&nbsp;aims to&nbsp;on-ground&nbsp;service for Destination and MICE tourism for Chinese travellers in the Kingdom<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Riyadh, Saudi Arabia<\/strong><strong>; January 22, 2025:&nbsp;<\/strong>Discover Saudi (part of Almosafer),<strong>&nbsp;<\/strong>has signed a Memorandum of Understanding (MoU) with Jin Jiang International Travel, one of China\u2019s largest tourism consortiums, to be their official Destination Management Company (DMC) partner in the Kingdom. The partnership underlines the growing prominence of China as a source market for Almosafer and the need to cater to the unique requirements of Chinese visitors to Saudi Arabia through curated experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the agreement, Jin Jiang International Travel will leverage Almosafer\u2019s extensive local expertise and advanced digital solutions to deliver on-ground services for FIT, Leisure and MICE (Meetings, Incentives, Conferences and Exhibitions) tourism in KSA.&nbsp;The MoU sets the framework for the duo to evaluate and explore further potential business collaborations in Destination and MICE services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ms. Zheng Bei, CEO of Shanghai Jin Jiang International Travel<\/strong>, said about the partnership; &#8220;We are honored to sign an MoU with Discover Saudi, whose reach and local expertise will serve the unique needs of Chinese visitors to Saudi Arabia. This marks not only the beginning of our partnership, but also serves as a solid foundation for our mutual development and shared future. We look forward to a fruitful association that will no doubt prove to be highly beneficial to Chinese visitors to Saudi Arabia by ensuring they have a comfortable and rewarding trip.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Muzzammil Ahussain, CEO of Almosafer,&nbsp;<\/strong>highlighted the significance of this collaboration, stating; &#8220;Saudi Arabia\u2019s travel ecosystem is tailored to meet the requirements of a diverse set of visitors while simultaneously offering a bespoke experience for each unique set of visitors. Discover Saudi\u2019s partnership with Jin Jiang International Co. Ltd will enable us to dovetail our services to serve the crucial Chinese market through curated itineraries and targeted marketing that will go a long towards delivering on the Kingdom\u2019s aim of targeting 5 million Chinese visitors by 2030.\u201d&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">China is an important source market for Saudi Arabia, with the recently approved Destination Status opening up the Kingdom for easier access to visitors from the country. With Mandarin-speaking services and signage in place to ensure the comfort of Chinese tourists, Saudi Arabia ensures that the country is ready for an influx of Chinese visitors.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alhasan Aldabbagh, President of APAC Markets at the Saudi Tourism Authority&nbsp;<\/strong>commented on the partnership: &#8220;The strategic partnership of JinJiang International and Discover Saudi is a significant milestone in strengthening the ties between Saudi and China. This partnership is a testament to our commitment to diversifying our tourism offerings and positioning Saudi as a premier destination for Chinese travelers. With JinJiang&#8217;s vast expertise and global network, we are excited to work together to offer tailored, high-quality experiences that cater to the unique needs of Chinese tourists, while enhancing the Saudi\u2019s growing tourism sector. We look forward to welcoming more Chinese visitors and showcasing Saudi\u2019s rich cultural and heritage offerings. This collaboration is an important step in achieving our ambitious goals under Saudi Vision 2030 and creating new opportunities for both our nations.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discover Saudi will provide Chinese tourists in Saudi Arabia with various destination services, including ground handling, local transportation and logistical support, hotel accommodation arrangements, cultural experiences, and entertainment programs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They will also provide MICE services for corporate clients, exhibition and event support services, incentive travel program development and help in venue selection and management.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the largest tourism consortiums in China, Jin Jiang International Travel has ambitious plans of setting up 75 hotels in Saudi Arabia, 31 of which are already operational. Recognized as the fifth largest hotel group in the world, they own Radisson and Louvre hotels in the region besides being a big shareholder in Accor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Almosafer\u2019s extensive on-ground presence and digital reach enable Saudi Arabia\u2019s leading travel company to provide seamless service across its portfolio of travel businesses. Jin Jiang International Travel will leverage Almosafer\u2019s Destination Management Company, Discover Saudi\u2019s robust local expertise, including culturally sensitised and proficient staff to serve Chinese visitors to the Kingdom better.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>official DMC partner in&nbsp;Saudi Arabia The strategic&nbsp;partnership&nbsp;aims to&nbsp;on-ground&nbsp;service for Destination and MICE tourism for Chinese travellers in the Kingdom Riyadh, Saudi Arabia; January 22, 2025:&nbsp;Discover Saudi (part of Almosafer),&nbsp;has signed a Memorandum of Understanding (MoU) with Jin Jiang International Travel, one of China\u2019s largest tourism consortiums, to be their official Destination Management Company (DMC) partner [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":54377,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":516,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[516],"tags":[],"class_list":["post-54376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is 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