{"id":55240,"date":"2025-04-10T11:29:13","date_gmt":"2025-04-10T08:29:13","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=55240"},"modified":"2026-03-28T07:40:49","modified_gmt":"2026-03-28T04:40:49","slug":"srmg-launches-srmg-media-solutions-sms-transforming-advertising-with-data-driven-strategies-and-unmatched-audience-reach","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/srmg-launches-srmg-media-solutions-sms-transforming-advertising-with-data-driven-strategies-and-unmatched-audience-reach\/","title":{"rendered":"SRMG Launches SRMG Media Solutions (SMS): Transforming Advertising with Data-Driven Strategies and Unmatched Audience Reach"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>SMS empowers brands to connect with over 170 million users worldwide through innovative, AI-powered media solutions<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Riyadh, 8 April 2025. SRMG, the MENA region\u2019s largest integrated media group, today announced the launch of <strong>SRMG Media Solutions (SMS<\/strong>), a next generation, data-driven media solutions company designed to deliver innovative, results focused advertising strategies. Building on the 35-year legacy of <strong>Al Khaleejiah<\/strong>, a pioneer in driving revenue growth and fostering strategic partnerships, SMS empowers brands to connect with over <strong>170 million users worldwide <\/strong>through cutting-edge digital, social, TV, audio, and print channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the exclusive media sales representative of SRMG\u2019s extensive brand portfolio, SMS leverages the group\u2019s position as the MENA region\u2019s leading integrated media powerhouse. SMS will represent prestigious brands such as &nbsp;<strong>Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia and Thmanyah<\/strong>, offering advertisers access to a diverse mix of digital, social, TV, audio, print platforms, industry-leading advertising models, immersive storytelling, branded content, and experiential IPs such as the <strong>Billboard Arabia Music Awards<\/strong> and <strong>Hia Hub<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a global reach of over <strong>170 million<\/strong><strong> users<\/strong>, SMS provides brands and advertisers with unparalleled opportunities to engage audiences worldwide. By leveraging <strong>proprietary first-party data, the latest AdTech solutions and AI-driven <\/strong><strong>audience <\/strong><strong>segmentation<\/strong>, SMS delivers personalized, results-oriented campaigns that drive growth, innovation, and profitability. Advanced analytics and multi-platform activation ensure precise audience targeting, enabling brands to connect with the right consumers at scale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/04\/Jomana-R.-Al-Rashid_ssict_1200_1200.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/04\/Jomana-R.-Al-Rashid_ssict_1200_1200-1024x1024.webp\" alt=\"Jomana R. Al-Rashid_ssict_1200_1200\" class=\"wp-image-55242\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/04\/Jomana-R.-Al-Rashid_ssict_1200_1200-1024x1024.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/04\/Jomana-R.-Al-Rashid_ssict_1200_1200-300x300.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/04\/Jomana-R.-Al-Rashid_ssict_1200_1200-150x150.webp 150w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/04\/Jomana-R.-Al-Rashid_ssict_1200_1200-768x768.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/04\/Jomana-R.-Al-Rashid_ssict_1200_1200-1080x1080.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/04\/Jomana-R.-Al-Rashid_ssict_1200_1200-440x440.webp 440w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/04\/Jomana-R.-Al-Rashid_ssict_1200_1200.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Jomana R. Alrashid, CEO of SRMG, commented<\/strong>, &#8220;The launch of SMS represents a pivotal moment for both SRMG and the media industry. I take great pride in the legacy built with Al Khaleejiah, and I\u2019m excited to see how it will evolve with SMS to better meet the needs of modern digital audiences. In an era where data is reshaping how brands connect with audiences, SMS provides advertisers with the tools they need to navigate this dynamic landscape. Our strategic approach, combining SRMG\u2019s unrivaled reach with data-driven precision, ensures that SMS is not just another media sales house, but a game-changer in the advertising space. As the industry moves towards AI-driven marketing and targeted content strategies, SMS will play a crucial role in shaping the future of advertising in the MENA region and beyond.\u201d<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Ziad Moussa, Managing Director at SMS, <\/strong><strong>added<\/strong>: &#8221; SMS is transforming advertising through AI-driven audience segmentation, real-time analytics, and first-party data insights. By integrating digital, audio, TV, print, and experiential platforms, we empower brands to execute seamless, high-impact campaigns. As we innovate with advanced ad products and immersive storytelling, SMS is setting new benchmarks for targeted, performance-driven advertising in the MENA region.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The launch of SMS comes at a time when the market is experiencing significant growth. According to IAB MENA, the MENA digital ad spend market saw a remarkable <strong>13.6% increase<\/strong>, surpassing <strong>$6 billion<\/strong> for the first time. This surge highlights MENA as one of the fastest-growing media markets, driven by a <strong>15% rise in video consumption<\/strong>. Key factors fueling this growth include greater internet and mobile penetration, a large youth demographic, high social media engagement, a booming e-commerce sector, and increasing video content consumption. Leading the charge are <strong>Saudi Arabia<\/strong>, the <strong>UAE<\/strong>, and the broader <strong>GCC region<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-join-the-future-of-advertising\"><strong>Join the Future of Advertising<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With its unmatched reach, innovative solutions, and commitment to excellence, SMS is poised to redefine the media and advertising landscape in the MENA region and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMS empowers brands to connect with over 170 million users worldwide through innovative, AI-powered media solutions Riyadh, 8 April 2025. SRMG, the MENA region\u2019s largest integrated media group, today announced the launch of SRMG Media Solutions (SMS), a next generation, data-driven media solutions company designed to deliver innovative, results focused advertising strategies. Building on the [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":55241,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[24,396],"tags":[],"class_list":["post-55240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SRMG Media Solutions - Data-Driven Advertising | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"SRMG Media Solutions delivers data-driven advertising strategies, reaching 170M+ users worldwide with AI-powered media solutions. 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