{"id":5529,"date":"2017-06-28T22:26:15","date_gmt":"2017-06-28T19:26:15","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=5529"},"modified":"2026-03-27T16:23:11","modified_gmt":"2026-03-27T13:23:11","slug":"your-ford-could-become-virtual-personal-assistant-and-even-know-when-youve-had-a-bad-day-at-the-office","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/your-ford-could-become-virtual-personal-assistant-and-even-know-when-youve-had-a-bad-day-at-the-office\/","title":{"rendered":"Your Ford Could Become Virtual Personal Assistant, and Even Know When You&#8217;ve Had a Bad Day at the Office"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We are now used to cars that understand what we say. Experts predict that in the future they may also know how we feel \u2013 sometimes without us having to say a word.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Nearly 90 percent* of all new cars are expected to offer voice recognition capability by 2022. The next step for the cars of tomorrow could be to pick up on tiny changes in our facial expression as well as modulations and inflections in our speaking voice, easing the driving experience for consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Advanced systems \u2013 equipped with sophisticated microphones and in-car cameras \u2013 could learn which songs we like to hear when we are stressed and those occasions we prefer to simply enjoy silence. Interior lighting could also complement our mood.\u201cWe\u2019re well on the road to developing the empathetic car which might tell you a joke to cheer you up, offer advice when you need it, remind you of birthdays and keep you alert on a long drive,\u201d said Fatima Vital, senior director, Marketing Automotive, Nuance Communications, which helped Ford develop voice recognition of the SYNC in-car connectivity system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Cloud-based voice control is anticipated to be available on 75 percent* of new cars by 2022, and it is predicted future systems would evolve into personal assistants that shuffle appointments and order takeaways when drivers are held up in traffic jams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Movie fans will recall in the film Her, Scarlett Johansson\u2019s character Samantha catered to Theodore Twombly\u2019s every command, as a voice recognition system, which with uncanny accuracy, learned his mood, needs, and wants \u2013 just from the sound of his voice. Someday soon, your car could do something similar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A research project Ford is currently running with RWTH Aachen University includes using multiple microphones to improve speech processing and reduce the effect of external noise and potential disruptions. Within the next two years, voice control systems could prompt us with: \u201cWould you like to order flowers for your mum for Mothers\u2019 Day?\u201d \u201cShall I choose a less congested but slower route home?\u201d and \u201cYou\u2019re running low on your favorite chocolate and your favorite store has some in stock.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to stop by and pick some up?\u201d Future gesture and eye control would enable drivers to answer calls by nodding their head, adjust the volume with short twisting motions, and set the navigation with a quick glance at their destination on a map.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So your car may learn to know and read you better than your spouse, but is there a danger that, as in the movie Her, you might fall for your advanced voice recognition systems? \u201cLots of people already love their cars, but with new in-car systems that learn and adapt, we can expect some seriously strong relationships to form,\u201d said Dominic Watt, senior lecturer, Department of Language and Linguistic Science, University of York.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe car will soon be our assistant, travel companion, and a sympathetic ear, and you\u2019ll be able to discuss everything and ask anything, to the point many of us might forget we\u2019re even talking to a machine.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>SYNC 3 already offers unique features for the Middle East and North Africa, like user ability to control media and climate, via their Bluetooth-connected phone, just by speaking to SYNC. Of considerable importance to the region\u2019s customers is the language choices** for SYNC 3 navigation, which includes Arabic for the very first time, while customers will also have the opportunity to update their maps \u2013 one free per year for five years \u2013 from the comfort of their own homes. Navigation on the latest generation of Ford&#8217;s innovative communications and entertainment system also includes more than 3.5 million \u201cpoints of interest\u201d, and over 3.5 million kilometers of road, throughout the MENA region.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>SYNC 3 Apple Car Play also now fully supports Anghami streaming, meaning you can listen to your favorite artists, from Nancy Ajram to Ed Sheeran, through Ford\u2019s in-car connectivity system. Anghami is the first legal music streaming platform and digital distribution company in the Arab region, providing unlimited Arabic and international music to stream and download for offline listening.\u00a7 Alexa features not available in the MENA region.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>*According to IHS Markit estimates<br>**SYNC languages include Afrikaans, Arabic, Chinese, Czech, Danish, Dutch, English (Australian), English (UK), English (US), French, French (Canada), German, Italian, Korean, Norwegian, Polish, Portuguese, Portuguese (Brazil), Russian, Spanish, Spanish (Mexico), Swedish, Taiwanese, Turkish, and Zulu. Coming later this year are English (India), Finnish and Thai.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are now used to cars that understand what we say. Experts predict that in the future they may also know how we feel \u2013 sometimes without us having to say a word. Nearly 90 percent* of all new cars are expected to offer voice recognition capability by 2022. The next step for the cars [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5531,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ford virtual assistant - Know your mood | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Ford virtual assistant could read your voice and facial cues to sense your mood\u2014making driving easier and more intuitive. 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