{"id":55446,"date":"2025-04-24T15:43:34","date_gmt":"2025-04-24T12:43:34","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=55446"},"modified":"2026-03-28T07:44:14","modified_gmt":"2026-03-28T04:44:14","slug":"hyundai-motor-races-into-the-digital-track-withasphalt-legends-unite-collaboration","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/hyundai-motor-races-into-the-digital-track-withasphalt-legends-unite-collaboration\/","title":{"rendered":"Hyundai Motor Races into the Digital Track with\u2018Asphalt Legends Unite\u2019 Collaboration"},"content":{"rendered":"\n<pre class=\"wp-block-preformatted\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Hyundai Motor collaborates with Asphalt Legends Unite, the multi-platform racing game, adding the digitalized high-performance models <\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A four-week in-game event runs from April 3 to April 30, offering a chance for players to win a trip to Korea<\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Following last year\u2019s short film \u2018<a href=\"https:\/\/www.hyundai.com\/worldwide\/en\/newsroom\/detail\/Hyundai%20Motor%E2%80%99s%20%E2%80%98Night%20Fishing%E2%80%99%20Reels%20in%20Top%20Honors%20at%20Fantasia%20International%20Film%20Festival-0000000802\">Night Fishing<\/a>\u2019, Hyundai Motor strengthens content marketing through gaming to connect with future generations<\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">&nbsp;<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dubai, April 2<\/strong><strong>4<\/strong><strong>, 2025<\/strong> \u2013 Hyundai Motor Company today announced its collaboration with Gameloft\u2019s popular racing game, Asphalt Legends Unite launching its famous high-performance models on digital racing tracks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The game, available across multiple platforms including consoles, PC, and mobile, is an award-winning title that enjoys widespread global popularity. This initiative is part of Hyundai Motor\u2019s efforts to connect with younger audiences through gaming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Last year, we launched content-driven marketing through the short film &#8216;Night Fishing&#8217;, focusing on storytelling as a way to breakthrough the decline of traditional advertising,&#8221; said Sungwon Jee, Global Chief Marketing Officer of Hyundai Motor Company. \u201cThis year, we are expanding our brand storytelling into gaming through our partnership with Asphalt Legends Unite to connect younger generations in a space they love.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hyundai Motor is pioneering its content marketing strategy to align with the evolving media landscape and changing content trends among younger generations. Last year, the company took a fresh approach of releasing a short film \u2018<a href=\"https:\/\/www.hyundai.com\/worldwide\/en\/newsroom\/detail\/Hyundai%20Motor%20Presents%20Its%20First%20Film%20%E2%80%98Night%20Fishing%E2%80%99%20in%20Collaboration%20with%20K-Movie%20Star%20Son%20Sukku-0000000777\">Night Fishing<\/a>\u2019, and this year, it is expanding into gaming through the partnership with Asphalt Legends Unite. The company will continue to collaborate with various global game titles to grow young fan base and present creative content marketing campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting April 2, with the release of Update 43, players can drive the IONIQ 5 N high-performance electric vehicle (EV) and the N Vision 74 high-performance hydrogen fuel cell-hybrid concept car.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From April 3 to April 30, Hyundai Motor will host a four-week in-game event, featuring both vehicles. In each event, the fastest player will be honored as a winner and a total of three winners will be invited to South Korea to explore landmarks in Seoul and brand spaces. They will also have the opportunity to test drive the IONIQ 5 N and visit the N Festival 2025, the biggest one-make race in Korea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hyundai Motor is also collaborating with global gaming influencers. The popular streamers on Twitch and YouTube will drive Hyundai Motor\u2019s high-performance models in the digital racing scene and share their thrilling experience through exclusive content, live gameplay, and event participation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hyundai Motor is expanding its content marketing initiatives into gaming to strengthen brand engagement with Gen Z and Alpha audiences. Building on its previous launches of \u2018<a href=\"https:\/\/www.hyundai.com\/worldwide\/en\/newsroom\/detail\/Hyundai%20Motor%20Opens%20%E2%80%98Hyundai%20Future%20Adventure%E2%80%99%20on%20Roblox%20to%20Showcase%20Vision%20of%20Tomorrow%20to%20Young%20Generations-0000000399\">Hyundai Future Adventure<\/a>\u2019 on ROBLOX and \u2018<a href=\"https:\/\/www.hyundai.com\/worldwide\/en\/newsroom\/detail\/Hyundai%20Motor%20Revives%20Vintage%20Seoul%20with%20Pony%20Heritage%20Model%20in%20ZEPETO%203D%20Avatar%20Universe-0000000433\">Timeless Seoul<\/a>\u2019 on ZEPETO, the company continues to collaborate with leading global racing games, including Nexon\u2019s KartRider Rush+.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By creating engaging gaming experiences, the company aims to broaden its brand recognition and product exposure among younger generations. With Asphalt Legends Unite\u2019s recent update supporting cross-device play and its high-quality graphics, Hyundai Motor aims to engage and resonate with Gen Z audiences around the world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Hyundai Motor collaborates with Asphalt Legends Unite, the multi-platform racing game, adding the digitalized high-performance models \u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A four-week in-game event runs from April 3 to April 30, offering a chance for players to win a trip to Korea \u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Following last year\u2019s short film \u2018Night Fishing\u2019, Hyundai Motor strengthens content marketing through gaming [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":55447,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-55446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyundai Asphalt Legends - Digital Racing Collaboration | | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Hyundai Asphalt Legends brings Hyundai\u2019s high-performance models to Asphalt Legends Unite. 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