{"id":56561,"date":"2025-07-23T13:46:22","date_gmt":"2025-07-23T10:46:22","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=56561"},"modified":"2026-03-28T07:59:50","modified_gmt":"2026-03-28T04:59:50","slug":"athar-festival-2025-announces-amy-roko-as-maheerah-programme-ambassador","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/athar-festival-2025-announces-amy-roko-as-maheerah-programme-ambassador\/","title":{"rendered":"Athar Festival 2025 announces Amy Roko as Maheerah Programme Ambassador"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Applications open on 22 July and close on 10 September<\/li>\n\n\n\n<li>This year\u2019s edition expands to three days with a new industry-wide networking event<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a><\/a><strong>Riyadh \u2013 Saudi Arabia, 23 July 2025<\/strong>: Athar Festival 2025 has teamed up with Saudi creative icon and influencer, Amy Roko, who will take centre stage as ambassador of the third edition of the widely popular Maheerah Programme. This women empowerment initiative returns this year with new momentum, new faces, and a bold new direction, while introducing an extended three-day format.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Known for her fearless voice and strong presence, Amy\u2019s appointment marks a new chapter for Maheerah Programme, as she embodies the values of authenticity, ambition, and community that lay at the heart of Maheerah. As ambassador, she will play a key role in amplifying the programme\u2019s mission, supporting women in the industry, and growing the reach of the network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Highlighting the significance of this new chapter<strong>, <\/strong><strong>Bassel Kakish, Chief Executive Officer of Publicis Groupe Middle East &amp; Turkey<\/strong> said, \u201cMaheerah has grown into something truly special. What began as a program has become a real platform, bringing women together to learn, connect and grow. As we continue building a supportive community of like-minded women within the Kingdom\u2019s creative industry, this year marks an exciting new chapter. With a bigger and bolder program ahead, and Amy Roko joining us as ambassador, we\u2019re amplifying everything Maheerah stands for. We can\u2019t wait to meet the inspiring women joining us this year.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/07\/Athar-Festival-Maheerah-Network-Image-.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/07\/Athar-Festival-Maheerah-Network-Image--1024x683.webp\" alt=\"Athar Festival - Maheerah Network - Image -\" class=\"wp-image-56563\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/07\/Athar-Festival-Maheerah-Network-Image--1024x683.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/07\/Athar-Festival-Maheerah-Network-Image--300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/07\/Athar-Festival-Maheerah-Network-Image--768x512.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/07\/Athar-Festival-Maheerah-Network-Image--1536x1024.webp 1536w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/07\/Athar-Festival-Maheerah-Network-Image--1080x720.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/07\/Athar-Festival-Maheerah-Network-Image-.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Commenting on these latest developments, <strong>Kamille Merchant, Athar Festival Director<\/strong>, said: &#8220;Maheerah has become one of the most meaningful initiatives at Athar Festival, growing from a programme to a network in just three years, marking a significant step in its evolution. Together, we are deepening our commitment to empowering women across every level of the creative industry. This is fittingly reflected by the appointment of Amy Roko as ambassador, which we are confident will bring new energy and more visibility to the programme.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reflecting on her appointment as the new <strong>Maheerah Programme Ambassador, Amy Roko<\/strong>, said: \u201cIt\u2019s refreshing to be part of something that actually gets what it means to be a woman in this space: loud, ambitious, real, and unapologetically herself. Maheerah creates a space where women can be heard, supported, and celebrated for who they truly are, and I\u2019m proud to be contributing to that kind of movement.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Applications for this year\u2019s Maheerah Programme officially open on 22 July and will run until 10 September. For the first time, the programme will run across three days during Athar Festival 2025, featuring enhanced content and a new industry-wide networking event open to all women in the Maheerah Network. Just as the festival itself prepares to return bigger, bolder, and more dynamic, so too will this year\u2019s Maheerah Programme, offering a deeper, more connected, and more impactful journey for participants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maheerah Programme is part of the Maheerah Network, an initiative by Athar Festival and powered by Publicis Groupe. For more information and to apply to the programme, visit <a href=\"https:\/\/atharfestival.com\/maheerah-programme-4\/\">https:\/\/atharfestival.com\/maheerah-programme-4\/<\/a><a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Riyadh \u2013 Saudi Arabia, 23 July 2025: Athar Festival 2025 has teamed up with Saudi creative icon and influencer, Amy Roko, who will take centre stage as ambassador of the third edition of the widely popular Maheerah Programme. This women empowerment initiative returns this year with new momentum, new faces, and a bold new direction, [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":56562,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-56561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Athar Festival 2025 - Amy Roko Maheerah Ambassador | | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Athar Festival 2025 announces Amy Roko as Maheerah Programme Ambassador. 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