{"id":57388,"date":"2025-09-11T09:27:01","date_gmt":"2025-09-11T06:27:01","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=57388"},"modified":"2026-03-28T08:15:49","modified_gmt":"2026-03-28T05:15:49","slug":"etijah-marks-15-years-of-shaping-purposeful-careers-across-the-region","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/etijah-marks-15-years-of-shaping-purposeful-careers-across-the-region\/","title":{"rendered":"Etijah Marks 15 Years of Shaping Purposeful Careers Across the Region"},"content":{"rendered":"\n

Riyadh, Saudi Arabia\u2013 September 2025<\/strong> \u2014 Etijah Coaching and Consulting Services proudly celebrates its 15-Year Anniversary, marking a decade and a half of empowering individuals, building impactful partnerships, and guiding thousands of professionals\u2014especially youth and women\u2014toward careers with purpose across the MENA region.<\/p>\n\n\n\n

Founded in 2010 by Dina Shabib, Etijah was born from a vision to support individuals as they navigate their personal and professional journeys with clarity and confidence. Rooted in the Arabic word \u0627\u062a\u062c\u0627\u0647  (Etijah), meaning \u201cdirection\u201d or \u201cpath,\u201d the company has consistently filled critical gaps in career education, workforce readiness, and leadership development.<\/p>\n\n\n\n

\u201cAt Etijah, we invest in building capabilities, confidence, and clarity of vision\u2014shaping career paths that prepare people not just for their next role, but for long-term growth and leadership,\u201d said Dina Shabib, Founder and CEO. \u201cFor 15 years, we\u2019ve built a movement that meets people where they are, equips them with the tools they need, and empowers them to grow into the leaders of tomorrow.\u201d<\/p>\n\n\n\n

15 Years of Purpose, Progress, and People<\/strong><\/h2>\n\n\n\n

Over the past 15 years, Etijah has emerged as a regional pioneer in inclusive talent development, coaching, and social innovation. The company has supported thousands of individuals through programs, workshops, and initiatives guided by values of equity, community, and continuous learning.<\/p>\n\n\n\n

From launching Ladies Who Lead<\/strong>, its flagship program advancing women\u2019s leadership across the GCC, to spearheading the INNOV8 Hackathon<\/strong> with AWS and Tamkeen\u2014the labor fund of the Kingdom of Bahrain\u2014Etijah has helped shape a new generation of changemakers across education, technology, and social impact.<\/p>\n\n\n\n

Etijah has worked hand-in-hand with leading entities such as the Misk Foundation<\/strong>, Coursera<\/strong>, Ministry of Education Bahrain<\/strong> and Tamkeen, <\/strong>the labour fund of the Kingdom of Bahrain, to bring global learning opportunities to local communities.<\/p>\n\n\n\n

Previously they had strategic partnerships with STC<\/strong>, and the American University of Bahrain reflect Etijah\u2019s continued momentum. Together, these alliances are working to close the education-to-employment gap, enhance real-world learning, and position young professionals for success in a rapidly evolving economy.<\/p>\n\n\n\n

Milestones at a Glance<\/strong><\/h2>\n\n\n\n

In its 15-year journey, Etijah has:<\/p>\n\n\n\n