{"id":57467,"date":"2025-09-15T11:01:38","date_gmt":"2025-09-15T08:01:38","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=57467"},"modified":"2026-03-28T08:17:10","modified_gmt":"2026-03-28T05:17:10","slug":"zte-and-tele-system-debut-up-stick-the-next-generation-4k-stb-at-ibc2025","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/zte-and-tele-system-debut-up-stick-the-next-generation-4k-stb-at-ibc2025\/","title":{"rendered":"ZTE and TELE System debut UP Stick the next-generation 4K STB at IBC2025\u00a0"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>UP\u00a0Stick, new 4K\u00a0Set-top Box\uff08STB\uff09<\/strong><\/li>\n\n\n\n<li><strong>The STB offers smart Google TV, ZTE and TELE\u00a0System Digital\u00a0launch 4K Stick STB at IBC2025<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Amsterdam,&nbsp;Netherlands,&nbsp;September 15, 2025&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211;&nbsp;ZTE Corporation (0763.HK \/ 000063.SZ), a global leading provider of integrated information and communication technology solutions, and TELE System, a renowned Italian consumer electronics brand, jointly announced the launch of&nbsp;UP Stick,&nbsp;a revolutionary 4K Google TV\u2122 set-top box (STB),&nbsp;at IBC2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This breakthrough product combines the latest Google TV 14 platform with a compact stick form factor, bringing&nbsp;Italian households a new level of entertainment experience with unparalleled portability, performance, and content accessibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Powered by Google TV 14, the device offers enhanced performance, faster application responsiveness, and improved security, ensuring a seamless and reliable smart TV experience. It supports a wide range of premium content services, advanced voice control, and optimized UI design, creating a truly user-centric viewing experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike traditional set-top boxes, the stick form factor is ultra-compact, lightweight, and plug-and-play. Users can easily connect it directly to the TV&#8217;s HDMI port, minimizing space requirements while enabling mobility \u2014 perfect for multi-room use or travel without sacrificing 4K UHD quality and advanced smart TV functionalities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch&nbsp;marks a significant milestone in Italy&#8217;s TV device market, combining&nbsp;ZTE&#8217;s cutting-edge R&amp;D capabilities with TELE System&#8217;s deep local market expertise and strong commitment to user needs.&nbsp;Looking ahead, the two companies are willing to bring&nbsp;more innovative, convenient, and immersive entertainment solutions&nbsp;to Italian households.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Liu Qun, General Manager of Digital&nbsp;Home Product Line at ZTE&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">, said, &#8220;This collaboration with TELE System&nbsp;represents a shared vision for the future of home entertainment\u2014a future that is smarter, faster, and more sustainable&#8221;,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flavio De Poli, CEO of TELE System&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">, said,&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;By working closely with a tech partner like ZTE, we created&nbsp;an ultra-high-performance and intuitive device focused&nbsp;on the&nbsp;end-user.&nbsp;This UP Stick&nbsp;perfectly meets&nbsp;growing consumer demand for high-performance, feature-rich, and energy-conscious technology, serving as both today&#8217;s&nbsp;ultimate media hub&nbsp;and tomorrow&#8217;s&nbsp;smart home gateway.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All attendees are invited to visit the&nbsp;ZTE booth at D25,Hall 1, RAI Amsterdam, Netherlands&nbsp;during IBC2025 to experience this groundbreaking device firsthand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amsterdam,&nbsp;Netherlands,&nbsp;September 15, 2025&nbsp;&nbsp; &#8211;&nbsp;ZTE Corporation (0763.HK \/ 000063.SZ), a global leading provider of integrated information and communication technology solutions, and TELE System, a renowned Italian consumer electronics brand, jointly announced the launch of&nbsp;UP Stick,&nbsp;a revolutionary 4K Google TV\u2122 set-top box (STB),&nbsp;at IBC2025. This breakthrough product combines the latest Google TV 14 platform with a compact [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":57468,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":22,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-57467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecom","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UP Stick 4K - Next-Gen Google TV at IBC2025 | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"UP Stick 4K debuts at IBC2025: a next-gen Google TV 4K set-top box by ZTE and TELE System. 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