{"id":57820,"date":"2025-09-29T18:25:44","date_gmt":"2025-09-29T15:25:44","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=57820"},"modified":"2026-03-28T08:23:15","modified_gmt":"2026-03-28T05:23:15","slug":"snap-launches-app-power-pack-to-support-advertisers-in-saudi-arabia-and-drive-up-to-25-growth-in-app-installs","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/snap-launches-app-power-pack-to-support-advertisers-in-saudi-arabia-and-drive-up-to-25-growth-in-app-installs\/","title":{"rendered":"Snap Launches \u201cApp Power Pack\u201d to Support Advertisers in Saudi Arabia and Drive Up to 25% Growth in App Installs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Riyadh \u2013 September 29, 2025: <\/strong>Snap today announced the launch of the <strong>App Power Pack<\/strong>, an innovative suite of advertising tools and solutions designed to empower app marketers to enhance performance and achieve measurable results on Snapchat. This step comes as part of the company\u2019s ongoing commitment to supporting digital transformation in the Kingdom of Saudi Arabia, in line with the objectives of <strong>Saudi Vision 2030<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The App Power Pack integrates seamlessly into both new and existing campaigns and has already demonstrated the ability to increase app install rates by <strong>at least 25%<\/strong>. The pack supports both <strong>Apple\u2019s SKAdNetwork (SKAN)<\/strong> campaigns as well as non-SKAN campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/09\/App-Power-Pack_ssict_800_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/09\/App-Power-Pack_ssict_800_800.webp\" alt=\"App Power Pack_ssict_800_800\" class=\"wp-image-57821\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/09\/App-Power-Pack_ssict_800_800.webp 800w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/09\/App-Power-Pack_ssict_800_800-300x300.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/09\/App-Power-Pack_ssict_800_800-150x150.webp 150w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/09\/App-Power-Pack_ssict_800_800-768x768.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/09\/App-Power-Pack_ssict_800_800-440x440.webp 440w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-components-of-the-pack\"><strong>Key Components of the Pack:<\/strong><strong><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Target Cost Bidding (tCPA):<\/strong> Allows advertisers to set a target cost per acquisition, while Snap\u2019s system dynamically optimizes delivery.<\/li>\n\n\n\n<li><strong>Sponsored Snaps:<\/strong> A new ad format that appears directly in the Chat inbox \u2013 Snapchat\u2019s most frequently used surface \u2013 delivering an <strong>18% lift in unique converters<\/strong> in Q2 2025.<\/li>\n\n\n\n<li><strong>App End Cards:<\/strong> Automatically added to Snap Ads and Story Ads, providing users with clearer previews of apps through images pulled directly from app stores.<\/li>\n\n\n\n<li><strong>Playable Ads:<\/strong> Enable users to test a mini version of a game before downloading; currently in testing for non-SKAN campaigns.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Commenting on the launch, <strong>Abdulla Al Hammadi, General Manager of Snap in Saudi Arabia<\/strong>, said:<em>\u201cSaudi Arabia has one of the most dynamic digital ecosystems in the region, with over 25 million people using Snapchat monthly and opening the app more than 50 times a day. The launch of the App Power Pack provides advertisers with advanced solutions to boost campaign efficiency and drive up to 25% growth in app installs. This reflects our commitment to supporting the Kingdom\u2019s digital economy in line with Vision 2030, as young people increasingly embrace digital applications across gaming, financial services, and e-commerce. With technologies powered by AI and AR, we aim to empower local and regional brands to reach wider audiences and unlock new opportunities for growth.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The App Power Pack opens new opportunities for Saudi businesses, from gaming apps that engage younger audiences to financial and service applications experiencing increasing demand. With these solutions, advertisers can boost installs, drive engagement, and maximize returns on their advertising investments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Snap invites advertisers across Saudi Arabia to begin benefiting from the <strong>App Power Pack<\/strong> starting today and to leverage its integrated solutions to achieve faster, more impactful results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Riyadh \u2013 September 29, 2025: Snap today announced the launch of the App Power Pack, an innovative suite of advertising tools and solutions designed to empower app marketers to enhance performance and achieve measurable results on Snapchat. This step comes as part of the company\u2019s ongoing commitment to supporting digital transformation in the Kingdom of [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":57821,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-57820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App Power Pack - Snap\u2019s Saudi Growth Push | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"App Power Pack helps advertisers in Saudi Arabia boost app installs with measurable tools on Snapchat\u2014driving up to 25% growth. 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