{"id":57858,"date":"2025-09-30T08:48:16","date_gmt":"2025-09-30T05:48:16","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=57858"},"modified":"2026-03-28T08:23:53","modified_gmt":"2026-03-28T05:23:53","slug":"adnoc-distribution-unveils-refreshed-oasis-by-adnoc-brand-for-the-uaes-most-popular-convenience-store","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/adnoc-distribution-unveils-refreshed-oasis-by-adnoc-brand-for-the-uaes-most-popular-convenience-store\/","title":{"rendered":"ADNOC DISTRIBUTION UNVEILS REFRESHED \u2018OASIS BY ADNOC\u2019 BRAND FOR THE UAE\u2019S MOST POPULAR CONVENIENCE STORE"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Introduces \u2018Oasis by ADNOC\u2019 with a premium \u2018On-the-Gourmet\u2019 concept, featuring elevated food and beverage offerings.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ADNOC Oasis, an iconic Emirati brand with 379 locations across the UAE, remains one of the nation\u2019s most beloved coffee destinations.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The refreshed brand supports ADNOC\u2019s growing non-fuel retail business, which reported a 15% year-on-year gross profit increase in H1 2025, including a 21% rise in convenience store gross profit.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Abu Dhabi, UAE \u2013 September 29, 2025: <\/strong>ADNOC Distribution (ISIN: AEA006101017) (Symbol: ADNOCDIST), the UAE\u2019s largest fuel and convenience retailer with more than 50 years of heritage, today unveiled \u2018Oasis by ADNOC,\u2019 a comprehensive re-launch of its iconic ADNOC Oasis convenience brand. The transformation introduces a refreshed brand identity along with a premium \u2018On-the-Gourmet\u2019 concept, reinforcing the company\u2019s commitment to quality, innovation, and elevated customer experience. This strategic move strengthens ADNOC Distribution\u2019s leadership in the UAE\u2019s convenience and mobility retail landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ADNOC Oasis, an iconic Emirati institution, serves millions of customers annually across its expanding network of 379 locations in the UAE, as well as in Egypt and Saudi Arabia. As the UAE\u2019s largest locally grown specialty coffee chain by footprint, it is renowned for its high-quality, on-the-go dining experience, earning top marks from customers, with 81% rating its coffee as the best in the UAE in a recent survey.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Eng. Bader Saeed Al Lamki, CEO of ADNOC Distribution, said<\/strong>: \u201cADNOC Oasis has been a firm fixture in the communities we have served for decades. With the launch of \u2018Oasis by ADNOC,\u2019 we are refining what we do best \u2014 delivering quality, variety, and accessibility \u2014 while staying true to our Emirati identity. This refreshed identity reflects a renewed promise to create welcoming spaces for the moments that connect people.\u201d<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/09\/OASIS_Photo_1_ssict_1000_667.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/09\/OASIS_Photo_1_ssict_1000_667.webp\" alt=\"OASIS_Photo_1_ssict_1000_667\" class=\"wp-image-57859\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/09\/OASIS_Photo_1_ssict_1000_667.webp 1000w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/09\/OASIS_Photo_1_ssict_1000_667-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2025\/09\/OASIS_Photo_1_ssict_1000_667-768x512.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The refreshed identity modernizes the Oasis brand while honoring its Emirati roots. Central to this update is the introduction of the \u2018On-the-Gourmet\u2019 concept, designed to meet rising customer demand for premium, on-the-go food and beverage offerings. By blending high quality with speed and convenience, the concept reinforces \u2018Oasis by ADNOC\u2019s position as the UAE\u2019s go-to destination for accessible gourmet dining.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The updated menu features an expanded beverage selection, including revamped Barista coffee blends, ceremonial-grade matcha, and protein shakes, alongside new food options such as healthy wraps, fresh salads, and gourmet sandwiches. Signature favorites like gourmet hotdogs and artisanal pizza remain, offering something for every taste. Reflecting its commitment to local talent and industry, \u2018Oasis by ADNOC\u2019 also champions Emirati entrepreneurs by featuring UAE-made products, locally sourced ingredients, and homegrown F&amp;B brands across its stores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand refresh comes amid strong momentum in ADNOC Distribution\u2019s non-fuel retail (NFR) business. In H1 2025, NFR gross profit increased by 15%, daily non-fuel transactions rose by 11%, and convenience store gross profit grew by 21%, driven by higher transaction volumes, improved conversion rates, and an expanded product range. Premium offerings, including barista-prepared beverages, saw a 25% year-on-year increase in daily sales, reflecting the success of new menu innovations and enhanced customer experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch is fully aligned with ADNOC Distribution\u2019s 2024\u20132028 growth strategy, which aims to grow non-fuel transactions by 50% and position ADNOC service stations as top-tier convenience destinations. It also opens the door to expanding \u2018Oasis by ADNOC\u2019 locations beyond fuel stations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abu Dhabi, UAE \u2013 September 29, 2025: ADNOC Distribution (ISIN: AEA006101017) (Symbol: ADNOCDIST), the UAE\u2019s largest fuel and convenience retailer with more than 50 years of heritage, today unveiled \u2018Oasis by ADNOC,\u2019 a comprehensive re-launch of its iconic ADNOC Oasis convenience brand. The transformation introduces a refreshed brand identity along with a premium \u2018On-the-Gourmet\u2019 concept, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":57860,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-57858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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