{"id":58492,"date":"2025-11-05T12:30:11","date_gmt":"2025-11-05T09:30:11","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=58492"},"modified":"2026-03-28T08:35:48","modified_gmt":"2026-03-28T05:35:48","slug":"rcmc-signs-strategic-agreement-with-almosafer-to-elevate-the-pilgrim-and-visitor-experience-in-makkah","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/rcmc-signs-strategic-agreement-with-almosafer-to-elevate-the-pilgrim-and-visitor-experience-in-makkah\/","title":{"rendered":"RCMC Signs Strategic Agreement with Almosafer to Elevate the Pilgrim and Visitor Experience in Makkah"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Riyadh, Saudi Arabia; 5 November 2025<\/strong> -The <strong>Royal Commission for Makkah City &amp; Holy Sites (RCMC)<\/strong> has signed a strategic agreement with <strong>Almosafer<\/strong>, part of <strong>Seera Group<\/strong>, to strengthen the tourism ecosystem in Makkah and enhance the overall pilgrim and visitor journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through this collaboration, Almosafer will work closely with RCMC to <strong>showcase Makkah\u2019s unique cultural and spiritual heritage<\/strong> while introducing <strong>innovative, technology-enabled services<\/strong> designed to deliver a <strong>seamless, world-class experience<\/strong> for visitors from within Saudi Arabia and around the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership leverages Almosafer\u2019s <strong>integrated travel services platform<\/strong> and diverse portfolio of brands to curate enriching experiences for Makkah\u2019s millions of annual visitors. This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mawasim<\/strong>, Almosafer\u2019s Hajj &amp; Umrah tour operator, which will enhance religious travel services and pilgrim facilitation.<\/li>\n\n\n\n<li><strong>Discover Saudi<\/strong>, its destination management company, which will design and promote <strong>Umrah+ itineraries<\/strong> that combine spiritual rituals with cultural, historical, and leisure experiences in Makkah.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">By integrating Almosafer\u2019s <strong>market expertise, digital technologies, and global marketing capabilities<\/strong> with RCMC\u2019s vision for destination development, the agreement aims to introduce <strong>authentic yet elevated experiences<\/strong> that align with international standards while respecting the sanctity of Makkah.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Khalid Kurdi, GM-DMO<\/strong> said: &#8220;This agreement with Almosafer reflects our commitment to developing Makkah\u2019s tourism offering in a way that protects its sacred identity while embracing excellence in visitor experience. Together, we will deliver services that are authentic, innovative, and deeply respectful of the city\u2019s spiritual significance.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Muzzammil Ahussain, CEO of Almosafer (Part of Seera Group),<\/strong> added: \u201cWe are honoured to partner with the Royal Commission for Makkah City &amp; Holy Sites. Makkah holds global spiritual significance, and through this collaboration, we aim to design integrated solutions and signature experiences that meet the highest international tourism standards while honouring the essence of the pilgrim journey.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This strategic agreement underscores Almosafer\u2019s role as a <strong>key enabler in Saudi Arabia\u2019s tourism transformation<\/strong>, reinforcing its contribution to the Kingdom\u2019s <strong>Vision 2030<\/strong>ambitions and RCMC\u2019s mandate to position Makkah as a leading global religious destination.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Riyadh, Saudi Arabia; 5 November 2025 -The Royal Commission for Makkah City &amp; Holy Sites (RCMC) has signed a strategic agreement with Almosafer, part of Seera Group, to strengthen the tourism ecosystem in Makkah and enhance the overall pilgrim and visitor journey. Through this collaboration, Almosafer will work closely with RCMC to showcase Makkah\u2019s unique [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":58493,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":516,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[516],"tags":[],"class_list":["post-58492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is 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