{"id":58552,"date":"2025-11-10T10:46:35","date_gmt":"2025-11-10T07:46:35","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=58552"},"modified":"2026-03-28T08:37:02","modified_gmt":"2026-03-28T05:37:02","slug":"etihad-salam-and-quality-business-solutions-sign-strategic-mou-to-co-develop-arabic-first-ai-cx-platform-salam-cx","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/etihad-salam-and-quality-business-solutions-sign-strategic-mou-to-co-develop-arabic-first-ai-cx-platform-salam-cx\/","title":{"rendered":"Etihad Salam and Quality Business Solutions Sign Strategic MoU to Co-Develop Arabic-First AI CX Platform: Salam CX"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Riyadh, 9 November 2025<\/strong>: &nbsp;Etihad Salam Telecom Company (Salam), a leading innovator in the Saudi telecommunication market, has signed a Memorandum of Understanding (MoU) with Quality Business Solutions (QBS) to co-develop&nbsp;Salam CX, the region\u2019s first Arabic-first customer experience (CX) platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;This strategic partnership aims to deliver a comprehensive ecosystem of AI-powered solutions tailored for businesses, government entities, and SMEs across the Kingdom. Salam CX will feature a full suite of intelligent service automation tools, including Voice of Customer (VOC), callbots, chatbots, voicebots, speech analytics, \u201ctalk to your data\u201d interfaces, and a dynamic knowledge bank. These solutions are built on advanced technologies such as speech recognition, natural language processing (NLP), agentic AI, Arabic dialect modelling, machine learning, and cloud integration.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cSalam CX is designed to be a transformative force for businesses and enterprises that serve Arabic-speaking clientele,\u201d&nbsp;said <strong>Abdullah Mohammad Khorami, Chief Business Officer at Salam<\/strong>. \u201cBy building an Arabic-first platform, we\u2019re not just localising global technologies, we\u2019re engineering solutions that understand and respond to the nuances of our language, culture, and business needs.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership directly supports Saudi Arabia\u2019s Vision 2030, which positions AI adoption and intelligent service automation as key drivers of national competitiveness.&nbsp; With Saudi Arabia now recognised as the largest digital economy in MENA, valued at over SR495 billion ($131.9 billion)&nbsp;in 2024\u2014equivalent to 15% of the national GDP\u2014the demand for scalable, intelligent CX solutions has never been greater.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salam CX is designed to be easy to deploy and operate, significantly reducing the time and complexity typically associated with setting up transactional, service, and operational IT infrastructure.&nbsp; The platform will offer plug-and-play solutions&nbsp;for rapid deployment, even for users with limited technical expertise.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cOur collaboration with Etihad Salam is rooted in a shared vision to accelerate digital transformation across sectors,\u201d&nbsp;said <strong>Ahmad Abu Qaoud, Chief Executive Officer at QBS<\/strong>. \u201cBy combining Salam\u2019s deep techno expertise with QBS\u2019s engineering and delivery capabilities, we\u2019re ensuring fast deployment, local support, and real value for SMEs and enterprise customers alike.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Together, Salam and QBS are setting a new benchmark for AI-driven customer experience in the region, one that is intelligent, inclusive, and locally relevant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Riyadh, 9 November 2025: &nbsp;Etihad Salam Telecom Company (Salam), a leading innovator in the Saudi telecommunication market, has signed a Memorandum of Understanding (MoU) with Quality Business Solutions (QBS) to co-develop&nbsp;Salam CX, the region\u2019s first Arabic-first customer experience (CX) platform. &nbsp;This strategic partnership aims to deliver a comprehensive ecosystem of AI-powered solutions tailored for businesses, [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":58553,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":19,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[449],"tags":[],"class_list":["post-58552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with 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