{"id":58628,"date":"2025-11-15T08:20:56","date_gmt":"2025-11-15T05:20:56","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=58628"},"modified":"2026-03-28T08:38:14","modified_gmt":"2026-03-28T05:38:14","slug":"gowit-secures-strategic-investment-led-by-nuwa-capital-to-drive-the-next-era-of-ai-retail-media-in-emea","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/gowit-secures-strategic-investment-led-by-nuwa-capital-to-drive-the-next-era-of-ai-retail-media-in-emea\/","title":{"rendered":"GoWit Secures Strategic Investment Led by Nuwa Capital to Drive the Next Era of AI Retail Media in EMEA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Istanbul &amp; Dubai<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GoWit, the leading AdTech company in connected commerce and retail media, announced a strategic investment round led by Nuwa Capital, with participation from existing investors Formus Capital, APY Ventures, and DCP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The investment marks a milestone in GoWit\u2019s mission to expand AI-powered commerce and retail media network and strengthen its leadership across EMEA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-accelerating-ai-powered-retail-media-across-emea\"><strong>Accelerating AI-Powered Retail Media Across EMEA<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The new capital will fuel GoWit\u2019s expansion and the development of next-generation AI tools to enhance ad performance, data intelligence, and monetization capabilities for retailers, brands, and agencies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GoWit\u2019s technology is trusted by leading retailers and marketplaces, including Carrefour (Turkey), Union Coop (UAE), Raneen (Egypt), Toters Delivery (Lebanon), Mumzworld (UAE), and Heureka Group (Czech Republic). The company collaborates with ecosystem partners such as Goldbach (Switzerland), Spike Media (MENA), and Akinon (EMEA), building one of the most connected retail media infrastructures in the region.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe built the most intelligent, connected commerce and retail media network, enabling every retailer, brand, and agency to grow profitably through a unified ad platform offering scalable technology, strong demand, and best-in-class operations,\u201d said Emrah Adsan, Co-Founder and CEO of GoWit.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur success across MENA and Europe shows the strength of our technology and partnerships. This investment will accelerate our EMEA expansion and advance our AI-driven platform bringing next-level intelligence and automation to retail media.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rapid digital transformation across MENA and Europe is creating one of the world\u2019s most dynamic commerce markets. The MENA retail media market is projected to reach USD 6.35B by 2030, underscoring the potential for AI-driven advertising.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-powering-retail-media-through-unified-intelligence\"><strong>Powering Retail Media Through Unified Intelligence<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>GoWit<\/strong> enables full-funnel retail media activation, from on-site, off-site and in-store placements.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>For retailers:<\/strong> Launch and scale ad monetization quickly through an AI-powered platform, creating new revenue streams and maximizing performance.<br><br><\/li>\n\n\n\n<li><strong>For brands:<\/strong> Access unified reporting, predictive automation, and AI optimization to drive smarter campaigns and stronger ROI.<br><br><\/li>\n\n\n\n<li><strong>For agencies:<\/strong> Run retail media campaigns on a single platform, activate AI-powered targeting, and scale performance across retailers with full transparency.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nuwa-capital-backing-the-next-generation-of-adtech-in-mena-and-beyond\"><strong>Nuwa Capital Backing the Next-Generation of AdTech in MENA and Beyond<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The round is led by Nuwa Capital, a Dubai-based venture firm investing across technology, commerce, and digital infrastructure. This investment marks Nuwa Capital\u2019s first strategic move beyond MENA, underscoring GoWit\u2019s global potential as a retail media technology powerhouse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cRetail media is growing worldwide and accelerating in MENA. GoWit sets the bar in product, performance, and execution and delivers measurable ROI, clearly ahead of the field. We\u2019ve been impressed by a team building to a truly global standard. We\u2019re proud to lead this round as they scale across EMEA.\u201d said Sarah Abu Risheh, Partner at Nuwa Capital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Istanbul &amp; Dubai GoWit, the leading AdTech company in connected commerce and retail media, announced a strategic investment round led by Nuwa Capital, with participation from existing investors Formus Capital, APY Ventures, and DCP. The investment marks a milestone in GoWit\u2019s mission to expand AI-powered commerce and retail media network and strengthen its leadership across [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":58629,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":449,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[449],"tags":[],"class_list":["post-58628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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