{"id":59096,"date":"2025-12-17T12:35:02","date_gmt":"2025-12-17T09:35:02","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=59096"},"modified":"2025-12-17T12:35:06","modified_gmt":"2025-12-17T09:35:06","slug":"elm-increases-madar-logistics-platform-stake","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/elm-increases-madar-logistics-platform-stake\/","title":{"rendered":"Elm Expands Investment in Madar Digital Logistics Platform"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Elm Company announced an increase in its stake in Sahl Almadar Trading Company, owner of the Madar logistics platform, during the Supply Chain &amp; Logistics Conference 2025 in Riyadh. The December 16 announcement marks an expansion of Elm&#8217;s 2021 investment, when it acquired a 30% stake in the Obeikan Group affiliate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement was signed at the conference&#8217;s seventh edition, held under the patronage of Transport and Logistics Services Minister Eng. Saleh Al-Jasser. However, the company did not disclose the new ownership percentage or financial terms of the transaction.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Key Takeaways<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Elm increases its existing 30% stake in Sahl Almadar Trading Company<\/li>\n\n\n\n<li>Agreement announced at Saudi Arabia&#8217;s largest supply chain industry gathering<\/li>\n\n\n\n<li>Transaction remains subject to regulatory approvals<\/li>\n\n\n\n<li>Move aligns with Elm&#8217;s B2B sector expansion strategy<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">About the Madar Platform<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Madar is a digital platform connecting shippers and carriers in Saudi Arabia&#8217;s logistics sector. According to Eng. Abdullah Abdulrahman Al-Obeikan, CEO of Obeikan Group and Chairman of Sahl Almadar Trading Company, the platform offers shipment tracking, process automation, and government services integration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The platform also includes a digital marketplace and payments system. These features aim to improve operational efficiency in the Kingdom&#8217;s logistics industry, Al-Obeikan said.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategic Significance for Saudi Logistics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The expanded investment supports Saudi Arabia&#8217;s efforts to develop its logistics sector as part of Vision 2030 economic diversification goals. The Kingdom aims to establish itself as an international logistics hub connecting three continents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;This step reflects Elm&#8217;s commitment to supporting the Kingdom&#8217;s economic and digital transformation objectives,&#8221; said Mohammed bin Abdulaziz Al-Omair, CEO of Elm Company. The integration of Madar&#8217;s capabilities with Elm&#8217;s digital infrastructure will create end-to-end logistics solutions, he added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al-Omair stated that the combined offering would cover shipment planning, compliance, fleet management, payments, and operational analytics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Elm&#8217;s Digital Transformation Vision<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Elm describes its strategy as moving beyond traditional logistics to deliver efficiency and transparency. The company positions the Madar investment as part of its non-organic growth approach in the B2B sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;With Madar&#8217;s technologies and Elm&#8217;s digital expertise, we aim to become the digital enabler for the logistics business sector,&#8221; Al-Omair said. The company views logistics as one of the most promising sectors for expansion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Regulatory Approval Pending<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The transaction&#8217;s completion depends on obtaining relevant regulatory approvals, according to the company&#8217;s statement. No timeline was provided for when these approvals might be secured.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The original 2021 investment aimed to support entrepreneurship and strengthen digital partnerships in Saudi logistics services. Therefore, this expansion continues Elm&#8217;s strategic direction in the sector.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Saudi digital solutions firm Elm increases its stake in the Madar logistics management platform, owned by Sahl Almadar Trading Company.<\/p>\n","protected":false},"author":8,"featured_media":59097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-59096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elm Expands Investment in Madar Digital Logistics Platform - Saudishopper<\/title>\n<meta name=\"description\" content=\"Saudi digital solutions firm Elm increases its stake in the Madar logistics management platform, owned by Sahl Almadar Trading Company. 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