TP-Link Technologies Co Ltd, a global provider of SOHO, SMB networking products, and wireless LAN solutions, has announced that it has signed a distribution agreement with Ethos Technologies for the United Arab Emirates (UAE) and Oman.<\/p>\n\n\n\n
In terms of the agreement, Ethos Technologies will supply channel partners in the UAE and Oman with TP-Link\u2019s entire SMB product range and services.<\/p>\n\n\n\n
According to the vendor which manufactures a broad range of products to the consumer, SOHO, and SMB markets, including Wireless solution, ADSL, Routers, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters, and Network Adapters, the partnership with Ethos Technologies is aimed at helping it to strengthen its footprint in the SMB segment in the two GCC countries.<\/p>\n\n\n\n
Denny Liang, Vice President at TP-Link MEA FZE, said partnering with Ethos Technologies, one of the specialized value-added distributors in the region serving the SMB segment will open up new opportunities and reinforce the company\u2019s SMB networking products to channel partners in the UAE and Oman.<\/p>\n\n\n\n
\u201cThe SMB business for TP-Link has very good potential to grow in the two countries,\u201d he said. \u201cWe decided to partner with Ethos Technologies because of its great track record in serving the SMB sector,\u201d he said. \u201cWe are confident that the partnership with Ethos Technologies for the UAE and Oman is a great fit because the company will help us unlock opportunities with systems integrators serving the SMB market.\u201d<\/p>\n\n\n\n
Liang said TP-Link is aiming to grow its SMB offerings in the UAE and Oman, and increase the reach to serve more small businesses in the two countries and across the region. \u201cIn Ethos Technologies, we have a niche VAD that understands the market very well and is keen to grow its profile in the SMB space with us,\u201d Liang added.<\/p>\n\n\n\n
Imtiaz Ghani, General Manager, Ethos Technologies, said as an emerging specialist VAD offering channel partners with leading technologies around Datacentre, Networking, Security, and Cloud, the company was looking for a brand that would complement its existing offerings and eager to grow its share in the market. \u201cWe have partnered with TP-Link because we were looking for a vendor that has a strong brand, solid channel visibility, reach, and commitment in the SMB market,\u201d he said.<\/p>\n\n\n\n
Ghani added that TP-Link selected Ethos Technologies because of the company\u2019s niche approach to value-added distribution and a solid network of systems integrators that serve the SMB and enterprise segment. \u201cWe will be distributing the full range of TP-Link SMB solutions and we are confident that together we will develop the market in the two countries,\u201d Ghani explained.<\/p>\n\n\n\n
He added that in selecting Ethos Technologies as the distributor in the UAE and Oman market, TP-Link is reaffirming its commitment to working and developing the SMB business in the two countries with a distribution partner that\u2019s keen to grow fast.<\/p>\n\n\n\n
\u201cBoth TP-Link and Ethos Technologies want to grow the SMB business,\u201d Ghani said. \u201cThe alliance between us will help systems integrator and solution provider partners to enjoy the benefits of products and solutions from a global networking vendor that are backed by high end services from a trusted local distribution partner.\u201d<\/p>\n\n\n\n
Ethos Technologies is wholly owned and managed by veterans in the Middle East, India, and Pakistan IT distribution market with over 40 years of collective experience with leading technologies around Datacenter, Networking, Security, and Cloud.<\/p>\n\n\n\n
Ethos Technologies not only offers traditional box-moving services but is actively involved with its reseller partners to provide a completely holistic approach to channel management. With its core team of skilled personnel, Ethos is able to offer competent pre-sales know-how coupled with aggressive commercial terms, to provide a truly complete solution.<\/p>\n","protected":false},"excerpt":{"rendered":"
TP-Link Technologies Co Ltd, a global provider of SOHO, SMB networking products, and wireless LAN solutions, has announced that it has signed a distribution agreement with Ethos Technologies for the United Arab Emirates (UAE) and Oman. In terms of the agreement, Ethos Technologies will supply channel partners in the UAE and Oman with TP-Link\u2019s entire […]<\/p>\n","protected":false},"author":2,"featured_media":5950,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":22,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-5948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecom","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n