{"id":61351,"date":"2026-02-24T10:28:09","date_gmt":"2026-02-24T07:28:09","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/snap-souq-ar-ramadan-saudi-arabia\/"},"modified":"2026-02-24T10:28:09","modified_gmt":"2026-02-24T07:28:09","slug":"snap-souq-ar-ramadan-saudi-arabia","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/snap-souq-ar-ramadan-saudi-arabia\/","title":{"rendered":"Snap Launches Snap Souq AR Experience for Ramadan in Saudi Arabia"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Snap Souq marks the first augmented reality experience of its kind in Saudi Arabia. Snap introduces the platform-specific feature during Ramadan. The experience draws from traditional souq elements through the Snapchat camera.<\/p><h2 class=\"wp-block-heading\">Snap Souq Launches in Saudi Arabia<\/h2><p class=\"wp-block-paragraph\">Snap Inc. launched Snap Souq on February 24, 2026, in Riyadh. The augmented reality feature targets Snapchat&#8217;s 25 million monthly active users in the Kingdom. Consumer spending rises by 35% during Ramadan, according to data.<\/p><p class=\"wp-block-paragraph\">The experience uses Najdi architectural design and souq atmosphere. Users access a digital souq via a key in the Snapchat Selfie Lens. Digital kiosks and interactions mimic Saudi souq customs.<\/p><h2 class=\"wp-block-heading\">Inspiration from Najdi Heritage<\/h2><p class=\"wp-block-paragraph\">Snap Souq incorporates local architecture and Ramadan gatherings. Moreover, 84% of users in Saudi Arabia show interest in AR for product engagement before purchase. Snapchatters transition from camera lenses to an immersive souq environment.<\/p><p class=\"wp-block-paragraph\">The platform reaches over 25 million users monthly in the Kingdom. As a result, Snap aligns the feature with cultural periods like Ramadan. Seven in 10 Snapchatters seek inspiration on the app during the Holy Month.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;With 7 in 10 Snapchatters turning to the platform for inspiration during Ramadan, the holy month continues to be a defining period for digital engagement in Saudi Arabia.&#8221;<\/p><cite>Abdulla Alhammadi, Managing Director, KSA at Snap Inc.<\/cite><\/blockquote><h2 class=\"wp-block-heading\">Participating Brands in Snap Souq<\/h2><p class=\"wp-block-paragraph\">NiceOne for perfumes and oud participates in the experience. Abdul Latif Jameel covers cars. Rama Clinics and Stars Smile represent beauty services.<\/p><ul class=\"wp-block-list\"><li>NiceOne | Perfumes and Oud<\/li><li>Abdul Latif Jameel | Cars<\/li><li>Rama Clinics | Beauty<\/li><li>Stars Smile | Beauty<\/li><\/ul><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;The Snap Souq represents how AR can be used to reinterpret familiar cultural spaces, through the power of digital design.&#8221;<\/p><cite>Mohammed Bouarib, Regional Creative Strategy and Innovation Lead at Snap Inc.<\/cite><\/blockquote><h2 class=\"wp-block-heading\">Access and Duration<\/h2><p class=\"wp-block-paragraph\">Snapchatters access Snap Souq via Lens Explorer and carousel features. The experience runs from the first day of Ramadan until the first week of Eid Al-Fitr. Furthermore, Snap invests in local experiences to match Saudi cultural moments.<\/p><p class=\"wp-block-paragraph\">Snapchat operates as a visual messaging app with AR capabilities through Lens Studio. The company also develops Spectacles AR glasses. In Saudi Arabia, Snapchat supports digital engagement during key periods.<\/p><h2 class=\"wp-block-heading\">Context and Future Outlook<\/h2><p class=\"wp-block-paragraph\">Snapchat holds a strong position in the Kingdom with its user base. The launch coincides with increased Ramadan activity. Consequently, culturally relevant AR features gain traction.<\/p><p class=\"wp-block-paragraph\">Snap focuses on tailored solutions for Saudi audiences. Technology integration grows in daily life. As a result, future updates may expand AR during cultural events. Snap Souq sets a model for blending tradition with digital tools, potentially influencing similar initiatives.<\/p>","protected":false},"excerpt":{"rendered":"<p>Snap launches Snap Souq, an AR experience inspired by Saudi souqs for Ramadan. The feature engages 25 million Snapchat users in the Kingdom.<\/p>\n","protected":false},"author":13,"featured_media":61350,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"{\"x_hook\":\"Snap launches Snap Souq, Saudi Arabia's first AR-powered souq experience on Snapchat for Ramadan.\",\"x_takeaways\":\"Key Highlights:\\n\ud83d\udd39 AR souq inspired by Najdi heritage and traditional markets\\n\ud83d\udd39 Engages 25 million monthly Snapchat users in KSA\\n\ud83d\udd39 Features brands like NiceOne, Abdul Latif Jameel, Rama Clinics\"}","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":0,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":83017,"footnotes":""},"categories":[396],"tags":[1960,702,956,997,210],"class_list":["post-61351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-ar-experience","tag-augmented-reality","tag-electric-vehicles-saudi-arabia","tag-ramadan","tag-snapchat","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snap Souq - AR Ramadan Launch | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Snap Souq introduces augmented reality souq experience in Saudi Arabia for Ramadan. 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