{"id":61671,"date":"2026-03-02T14:03:34","date_gmt":"2026-03-02T11:03:34","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/meffys-2026-winners-announced-barcelona\/"},"modified":"2026-03-02T14:03:34","modified_gmt":"2026-03-02T11:03:34","slug":"meffys-2026-winners-announced-barcelona","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/meffys-2026-winners-announced-barcelona\/","title":{"rendered":"MEFFYS 2026 Winners Announced at Barcelona Ceremony"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The <a href=\"\/category\/telecom\/\">MEFFYS 2026 winners<\/a> were announced by the Mobile Ecosystem Forum (MEF) during a dinner event held at Casa Llotja de Mar in Barcelona on the occasion of the awards&#8217; 21st anniversary.<\/p><p class=\"wp-block-paragraph\">The MEFFYS, sometimes referred to as the &#8220;Oscars of the Mobile Ecosystem,&#8221; recognizes companies and individuals that made a significant contribution to the global mobile ecosystem during 2025. The ceremony was followed by a Masquerade Ball after-party at the 14th-century palace venue in central Barcelona.<\/p><h2 class=\"wp-block-heading\">MEFFYS 2026 Winners by Category<\/h2><p class=\"wp-block-paragraph\">MEF named winners across ten categories. Digital Virgo took the Content &amp; Advertising award, while TPAY won in the <a href=\"\/category\/economy\/\">Payments &amp; Commerce<\/a> category. iProov claimed the ID &amp; Data award, and DotGo won Connectivity &amp; Wholesale.<\/p><p class=\"wp-block-paragraph\">Sinch received the Messaging Channels award for its Familhao WhatsApp Experience. INFOBIP Moneygram Haas F1 Team won Omnichannel Customer Experience, and Proximus Global took the Mobile Evolution award.<\/p><ul class=\"wp-block-list\"><li>Content &amp; Advertising: Digital Virgo<\/li><li>Payments &amp; Commerce: TPAY<\/li><li>ID &amp; Data: iProov<\/li><li>Connectivity &amp; Wholesale: DotGo<\/li><li>Messaging Channels: Sinch \u2013 Familhao WhatsApp Experience<\/li><li>Omnichannel Customer Experience: INFOBIP Moneygram Haas F1 Team<\/li><li>Mobile Evolution: Proximus Global<\/li><li>Antifraud: ENEA<\/li><li>ESG (Environmental, Social, Governance): Telenor Unicef<\/li><li>Special Award \u2013 Personal Contribution to the Mobile Ecosystem: Ashutosh Agrawal (GTS)<\/li><\/ul><h2 class=\"wp-block-heading\">Antifraud and ESG Recognition<\/h2><p class=\"wp-block-paragraph\">ENEA won the <a href=\"\/category\/cybersecurity\/\">Antifraud<\/a> category, reflecting growing industry focus on mobile security. Telenor Unicef received the ESG award, recognizing efforts in environmental, social, and governance responsibility within the mobile sector.<\/p><p class=\"wp-block-paragraph\">The Special Award for Personal Contribution to the Mobile Ecosystem went to Ashutosh Agrawal of GTS, acknowledging individual impact on the industry.<\/p><h2 class=\"wp-block-heading\">MEF CEO Comments on the Event<\/h2><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;The quality of entries was fantastic this year, and it&#8217;s wonderful to see so much innovation and passion within the mobile ecosystem. Well done!&#8221;<\/p><cite>Dario Betti, CEO, Mobile Ecosystem Forum<\/cite><\/blockquote><p class=\"wp-block-paragraph\">Betti also said the MEFFYS provides industry-wide recognition to companies and individuals who have made an outstanding contribution to the mobile ecosystem, adding that the industry holds considerable talent.<\/p><h2 class=\"wp-block-heading\">About the Mobile Ecosystem Forum<\/h2><p class=\"wp-block-paragraph\">Established in 2000, the Mobile Ecosystem Forum is a global trade body that acts as an impartial champion for addressing issues affecting the <a href=\"\/category\/mobile-devices\/\">mobile ecosystem<\/a>. MEF provides members with a cross-sector platform for networking, collaboration, and advancing industry solutions. The organization aims to accelerate growth of a sustainable mobile ecosystem that delivers trusted services to consumers worldwide.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Mobile Ecosystem Forum named the MEFFYS 2026 winners across ten categories at a ceremony in Barcelona, marking the awards&#8217; 21st anniversary.<\/p>\n","protected":false},"author":8,"featured_media":61670,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"{\"x_hook\":\"The Mobile Ecosystem Forum has named the MEFFYS 2026 winners at a ceremony in Barcelona, marking 21 years of the awards. Digital Virgo, TPAY, ENEA, and Proximus Global are among the honorees.\",\"x_takeaways\":\"Key Highlights:\\n\ud83d\udd39 Digital Virgo won Content & Advertising; TPAY took Payments & Commerce\\n\ud83d\udd39 ENEA won Antifraud; Telenor Unicef received the ESG award\\n\ud83d\udd39 Ashutosh Agrawal of GTS received the Special Award for Personal Contribution to the Mobile Ecosystem\"}","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":0,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[22],"tags":[2096,2094,2092,2093,2095],"class_list":["post-61671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecom","tag-barcelona","tag-mef-awards","tag-meffys-2026","tag-mobile-ecosystem-forum","tag-mobile-industry","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MEFFYS 2026 Winners Announced in Barcelona | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"The MEFFYS 2026 winners were named by the Mobile Ecosystem Forum in Barcelona. 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