{"id":61827,"date":"2026-03-06T00:22:10","date_gmt":"2026-03-05T21:22:10","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=61827"},"modified":"2026-03-06T00:22:18","modified_gmt":"2026-03-05T21:22:18","slug":"stc-group-new-calling-translation-riyadh-pilot","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/stc-group-new-calling-translation-riyadh-pilot\/","title":{"rendered":"stc Group Launches Phase Two of New Calling Translation Feature with Riyadh Pilot"},"content":{"rendered":"<p class=\"wp-block-paragraph\">stc group has launched phase two of its <a href=\"\/category\/telecom\/\">New Calling translation<\/a> feature, introducing a commercial pilot that enables real-time Arabic-English translation during voice calls for selected customers in Riyadh.<\/p><p class=\"wp-block-paragraph\">The service allows callers to speak in their native language while receiving an instant translation of the other party&#8217;s speech. The system adapts to the context and nature of each call, according to the company.<\/p><h2 class=\"wp-block-heading\">How the New Calling Translation Works<\/h2><p class=\"wp-block-paragraph\">The feature runs on network-level low-latency processing combined with secure voice network intelligence. Speech models optimized for both Arabic and English power the translation, delivering context-aware output during live calls.<\/p><p class=\"wp-block-paragraph\">stc group said the system integrates Large Language Models (LLMs) to handle natural speech patterns. The company added that privacy and information security standards are maintained throughout each call.<\/p><h2 class=\"wp-block-heading\">Pilot Scope and Eligible Users<\/h2><p class=\"wp-block-paragraph\">The pilot is currently live for a selected group of customers in Riyadh. It builds on an initial milestone that stc group first announced in 2024, marking the second phase of the broader New Calling initiative.<\/p><p class=\"wp-block-paragraph\">The service targets both residents and visitors, covering use cases that range from business negotiations to everyday conversations. stc group said the pilot aims to improve communication across diverse user segments in the Kingdom.<\/p><h2 class=\"wp-block-heading\">Expansion Plans and Future Languages<\/h2><p class=\"wp-block-paragraph\">stc group said the phase two pilot will expand gradually over the coming months. The rollout timeline depends on user feedback collection and performance assessments conducted during the current pilot period.<\/p><p class=\"wp-block-paragraph\">The company plans to introduce additional languages and new capabilities as part of the expansion. A nationwide rollout is also planned, though stc group did not specify a target date for full deployment.<\/p><h2 class=\"wp-block-heading\">Context: stc Group&#8217;s Digital Services Portfolio<\/h2><p class=\"wp-block-paragraph\">stc group operates as a digital enabler across 13 subsidiaries spanning Saudi Arabia, the Middle East, North Africa, and Europe. The group&#8217;s services include <a href=\"\/category\/cybersecurity\/\">cybersecurity<\/a>, cloud computing, Internet of Things (IoT), digital payments, and digital media.<\/p><p class=\"wp-block-paragraph\">The New Calling translation feature reflects the company&#8217;s broader focus on <a href=\"\/category\/ai\/\">artificial intelligence<\/a>-driven communication tools. The integration of LLMs into the native calling experience represents a shift toward network-embedded language services rather than app-based solutions.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;The pilot, currently live for selected customers in Riyadh, builds on the initial milestone announced in 2024, marking stc&#8217;s continued journey toward elevating the customer experience and enhancing the ease of communication for diverse user segments across the Kingdom.&#8221;<\/p><cite>stc group<\/cite><\/blockquote><p class=\"wp-block-paragraph\">The <a href=\"\/category\/telecom\/\">telecommunications<\/a> sector in Saudi Arabia continues to see investment in AI-powered services as operators seek to differentiate their network offerings beyond traditional connectivity.<\/p>","protected":false},"excerpt":{"rendered":"<p>stc group has activated phase two of its New Calling translation feature, offering real-time Arabic-English voice call translation to selected Riyadh customers.<\/p>\n","protected":false},"author":17,"featured_media":19253,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"{\"x_hook\":\"stc group has activated phase two of its New Calling translation feature in Riyadh, letting callers speak Arabic and English on the same live call \u2014 with real-time translation powered by Large Language Models.\",\"x_takeaways\":\"Key Highlights:\\n\ud83d\udd39 Real-time Arabic-English translation is now live for selected stc customers in Riyadh\\n\ud83d\udd39 The service uses Large Language Models and low-latency network processing \u2014 no third-party app required\\n\ud83d\udd39 stc plans to add more languages and expand nationwide after collecting user feedback\"}","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":22,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[449,22],"tags":[1776,2272,2274,736,2273],"class_list":["post-61827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-telecom","tag-fulfillment-center","tag-new-calling","tag-saudi-arabia-telecom","tag-stc-group","tag-voice-translation","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Calling Translation Pilot Launches in Riyadh | Saudi 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