{"id":62108,"date":"2026-03-17T13:55:19","date_gmt":"2026-03-17T10:55:19","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/loylogic-appoints-cco-adam-whatling-chief-commercial-officer\/"},"modified":"2026-03-17T15:11:11","modified_gmt":"2026-03-17T12:11:11","slug":"loylogic-appoints-cco-adam-whatling-chief-commercial-officer","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/loylogic-appoints-cco-adam-whatling-chief-commercial-officer\/","title":{"rendered":"Loylogic Appoints Adam Whatling as Chief Commercial Officer to Drive 2026 Growth Strategy"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Loylogic appoints CCO Adam Whatling, naming him Chief Commercial Officer (CCO) effective March 17, 2026, as the global <a href=\"\/category\/economy\/\">loyalty rewards<\/a> marketplace company moves to strengthen its commercial leadership ahead of a planned expansion phase.<\/p><p class=\"wp-block-paragraph\">Whatling brings more than 20 years of experience in loyalty, rewards, and engagement businesses. His background spans commercial strategy, platform-led growth, and enterprise client development across international markets.<\/p><h2 class=\"wp-block-heading\">Career Background and Industry Experience<\/h2><p class=\"wp-block-paragraph\">Throughout his career, Whatling built expertise across the full loyalty value chain. His experience covers lead generation, enterprise sales, platform execution, partner management, and client performance optimization.<\/p><p class=\"wp-block-paragraph\">In senior international roles, he oversaw regional and global commercial operations. He drove sustained revenue growth and managed strategic client partnerships across complex, multi-market environments.<\/p><h2 class=\"wp-block-heading\">Loylogic Appoints CCO to Lead Commercial Strategy<\/h2><p class=\"wp-block-paragraph\">In his new role, Whatling will lead Loylogic&#8217;s global commercial strategy and deepen enterprise partnerships. He will also align go-to-market execution with the company&#8217;s <a href=\"\/category\/ai\/\">AI<\/a>-driven marketplace roadmap.<\/p><p class=\"wp-block-paragraph\">His mandate includes accelerating sustainable revenue growth. Commercial operations will remain closely integrated with product innovation and marketplace intelligence under his oversight.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Adam joins Loylogic at a defining moment in our evolution. As loyalty programs mature globally, our focus for 2026 is not simply about expanding scale, but about advancing how global rewards marketplaces are designed, governed, and commercialised. Adam&#8217;s ability to align growth strategy with operational discipline and client value creation makes him a strong addition to our leadership team.&#8221;<\/p><cite>Gabi Kool, CEO, Loylogic<\/cite><\/blockquote><h2 class=\"wp-block-heading\">Whatling&#8217;s Perspective on the Appointment<\/h2><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Brands are seeking intelligent, flexible, and globally scalable engagement platforms. Loylogic&#8217;s combination of marketplace infrastructure, patented innovation, and governance-led design provides a powerful foundation for long-term growth. I look forward to working with our global teams and partners to strengthen our commercial momentum and deliver measurable value to clients worldwide.&#8221;<\/p><cite>Adam Whatling, Chief Commercial Officer, Loylogic<\/cite><\/blockquote><p class=\"wp-block-paragraph\">Whatling said the loyalty industry is currently redefining itself, with brands seeking platforms that offer flexibility and global scalability. He added that Loylogic&#8217;s existing infrastructure positions the company well for that shift.<\/p><h2 class=\"wp-block-heading\">Loylogic&#8217;s 2026 Strategic Priorities<\/h2><p class=\"wp-block-paragraph\">The appointment supports Loylogic&#8217;s broader 2026 strategy. That strategy centers on advancing <a href=\"\/category\/ai\/\">AI<\/a>-powered marketplace intelligence, strengthening enterprise-grade compliance and governance, and expanding global partnerships.<\/p><p class=\"wp-block-paragraph\">Target sectors for partnership expansion include financial services, travel, retail, and consumer goods. The company operates across 190 countries and serves more than 10 million loyalty program members worldwide.<\/p><p class=\"wp-block-paragraph\">Loylogic has processed over 200 billion points and miles transactions to date. The company has also delivered more than $1 billion in <a href=\"\/category\/economy\/\">commerce<\/a> across more than 100 product and experience categories globally.<\/p>","protected":false},"excerpt":{"rendered":"<p>Loylogic named Adam Whatling as Chief Commercial Officer on March 17, 2026, as the company advances its global rewards marketplace strategy for the year ahead.<\/p>\n","protected":false},"author":17,"featured_media":62116,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"{\"x_hook\":\"Loylogic has named Adam Whatling as its new Chief Commercial Officer, bringing over 20 years of loyalty industry experience to lead the company's 2026 global growth strategy.\",\"x_takeaways\":\"Key Details:\\n\ud83d\udd39 Whatling joins with 20+ years in loyalty, rewards, and engagement businesses across international markets\\n\ud83d\udd39 His mandate covers AI-driven marketplace growth, enterprise partnerships, and sustainable revenue acceleration\\n\ud83d\udd39 Loylogic operates in 190 countries, serving 10 million+ members and processing over 200 billion points transactions\"}","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[449,24],"tags":[2604,2605,982,2606,2243],"class_list":["post-62108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-economy","tag-adam-whatling","tag-chief-commercial-officer","tag-global-expansion","tag-loyalty-rewards","tag-loylogic","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Loylogic Appoints CCO Adam Whatling | Saudi 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