{"id":6225,"date":"2017-09-28T05:57:00","date_gmt":"2017-09-28T02:57:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=6225"},"modified":"2026-08-21T19:29:25","modified_gmt":"2026-08-21T16:29:25","slug":"make-way-for-holograms-new-mixed-reality-technology-meets-car-design-as-ford-tests-microsoft-hololens-globally","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/make-way-for-holograms-new-mixed-reality-technology-meets-car-design-as-ford-tests-microsoft-hololens-globally\/","title":{"rendered":"Make Way For Holograms: New Mixed Reality Technology Meets Car Design As Ford Tests Microsoft HoloLens Globally"},"content":{"rendered":"<p>Ford designers have been swapping some clay-sculpting steels and rakes for mixed reality headsets and visualisation software that can change vehicle design elements \u2013 side mirrors, grilles, vehicle interiors and more \u2013 in mere seconds.<\/p>\n<p>Designers have been piloting Microsoft HoloLens technology for a year now in Ford\u2019s Dearborn studios, allowing them to see proposed virtual design elements as if these pieces were part of physical vehicles. They\u2019ve been able to explore different shapes, sizes and textures of future vehicle attributes in minutes and hours instead of the weeks and months it can take to create clay models. And now, Ford is expanding this pioneering testing across the globe.<\/p>\n<p>\u201cIt\u2019s amazing we can combine the old and the new \u2013 clay models and holograms \u2013 in a way that both saves time and allows designers to experiment and iterate quickly to dream up even more stylish, clever vehicles,\u201d says Jim Holland, Ford vice president, vehicle component and systems engineering. \u201cMicrosoft HoloLens is a powerful tool for designers as we continue to reimagine vehicles and mobility experiences in fast-changing times.\u201d\u00a0<\/p>\n<p>HoloLens technology uses mixed reality, which enables designers to see holograms in photo-quality backdrops through wire-free headsets. They can scroll and preview at the flick of a finger through numerous design variations projected virtually onto an actual car or clay model.<\/p>\n<p>\u201cWe may not be able to teleport yet, but HoloLens allows us to review full-size 3D designs with designers and engineers around the world in real time,\u201d says Craig Wetzel, Ford manager, design technical operations. \u201cAnd we\u2019ve only just scratched the surface, so possibilities for the future seem almost limitless. This is very exciting.\u201d<\/p>\n<p>Seeing the future<\/p>\n<p>As designers wearing headsets move around an actual vehicle, the Microsoft HoloLens scans and maps the environment far more accurately than GPS to render holograms and images from the angle at which the vehicle is being viewed. A Windows 10 computer embedded in the headsets brings the power of the operating system to a holographic device that is untethered, wearable and mobile. Traditionally, designers and engineers have to wear headsets that rely on cables tethered to a PC.<\/p>\n<p>Designers see 3D holographic images of themes and features as though these elements were already part of the vehicle \u2013 allowing them to quickly evaluate the design, make changes, and determine styling options earlier in development.<\/p>\n<p>\u201cWith HoloLens, we can instantly flip through virtual representations to decide which direction they should go,\u201d says Michael Smith, Ford design manager. \u201cAs a designer, you want to show, not just tell. This is much more compelling.\u201d<\/p>\n<p>Ford has adapted HoloLens technology to enable designers to collaborate with engineers to better understand the customer experience, too. For example, the technology allows a designer and engineer to evaluate in near-real time how a new side mirror looks aesthetically, as well as the customer\u2019s view of the vehicle\u2019s surroundings. \u00a0<\/p>\n<p>Whereas today it can take days, even weeks, to study a grille design, HoloLens allows designers and engineers to explore a variety of different iterations in a matter of hours. The headsets can even be synced to allow multiple team members to view a design simultaneously, making collaboration easy. They can also record audio notes \u2013 high-tech \u201csticky notes\u201d \u2013 for team members working in other time zones or off-site.<\/p>\n<p>Beyond the global design test, Ford is investigating how to bring HoloLens technology into more engineering development processes to further bolster the company\u2019s lead in using advanced visualisation technologies such as virtual reality.<\/p>\n<p>\u201cHoloLens allows a whole team of people to collaborate, share and experience ideas together,\u201d says Elizabeth Baron, Ford virtual reality and advanced visualisation technical specialist. \u201cMixing virtual and physical models is exciting, because it helps our designers and engineers communicate effectively and ideate to see what the future looks like earlier in the process. This allows great freedom and efficiency in how prototypes are created or changed.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ford designers have been swapping some clay-sculpting steels and rakes for mixed reality headsets and visualisation software that can change vehicle design elements \u2013 side mirrors, grilles, vehicle interiors and more \u2013 in mere seconds. Designers have been piloting Microsoft HoloLens technology for a year now in Ford\u2019s Dearborn studios, allowing them to see proposed [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6227,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":0,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-6225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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